Test 3 Questions
CH. 10
1. Which is not a basic characteristic of social media?
a. Tagging
b. Comments
c. Customization
d. Interactive Games
2. Which company was the first to popularize video games?
a. Apple
b. Atari
c. Sony
d. EA Sports
3. True or False: Video games are social.
a. True
b. False
4. True or False: The X Box was not originally designed for online play.
a. True
b. False
5. Who is the largest video game supplier?
a. GameStop
b. Walmart
c. Amazon
d. Apple
6. Which Constitutional Amendment protects video games?
a. First
b. Third
c. Fourth
d. Sixth
7. True or False: Video games can be more profitable than movies
a. True
b. False
8. Which barriers of communication has social media overcome?
a. Time
b. Security
c. Distance
d. Both A and C
e. All of the above
9. Which is a common complaint of video games?
a. The games are not exciting enough
b. There is a lack of diversity among game characters
c. The games cost too much money
d. The games portray white males in a negative way
10. Why is Twitter useful for businesses?
a. It is a cheap way to distribute information
b. It creates a sense of interaction
c. It’s a good alternative to traditional advertising
d. All of the above
CH. 12
1. Which is a not a component of advertising?
a. Nonpersonal communication
b. Generates revenue
c. Message about a product
d. None of the above
2. What is the term for a social process by which people form their own role in life?
a. Modernization
b. Identification
c. Socialization
d. Industrialization
3. True or False: Over time, brand names have become a source of instability for consumers.
a. True
b. False
4. Which is an example of local advertising?
a. “Go try the new sandwich at McDonalds”
b. A movie commercial
c. “Come test drive a truck at Greenville Toyota”
d. A new flavor of soda
5. Which type of advertisements are intended to promote a particular point of view rather than a product?
a. Idea ads
b. Advocacy ads
c. Public service ads
d. Trade ads
6. What is the process of tailoring a message to reach a narrow group of people?
a. Targeting
b. Audience advertising
c. Demographics
d. Personalization
7. True or False: Influencers are generally not paid to promote a company’s products of services.
a. True
b. False
8. What is the term for an overall communication strategy for reaching key audiences that is carried out by using advertising, public relations, sales promotions, and interactive media?
a. Integrated Marketing Communication
b. Cohesive Marketing Plan
c. Blended Marketing Communication
d. Multi-level Marketing Strategy
9. True or False: The biggest challenge of product placement is ensuring the placement does not seem unnatural.
a. True
b. False
10. What is the term for messages that are allegedly so embedded that the viewer cannot consciously perceive them?
a. False Advertising
b. Hidden Advertising
c. Subliminal Advertising
d. Disguised Advertising
CH. 13
1. True or False: A public is a group of people who share a common set of interests.
a. True
b. False
2. Which is true about Ivy Lee?
a. He instructed companies to lie to the press.
b. He instructed companies to be honest with the press.
c. He instructed companies to bribe the press.
d. He instructed companies to avoid the press.
3. Along with Ivy Lee, who was the other founder of public relations?
a. P.T. Barnum
b. John D. Rockefeller
c. Edward Bernays
d. Thomas Paine
4. Which is not a major function of Public Relations?
a. Integrating
b. Persuading
c. Informing
d. Profiting
5. Which model of PR was described in Chapter 13?
a. RUNN
b. ROPES
c. SWAT
d. PRESS
6. True or False: When dealing with crisis communication, you should never plan ahead for unlikely disasters.
a. True
b. False
7. What is a new form of Public Relations that focuses on how the story will be portrayed and discussed?
a. Spin Control
b. Reputation Management
c. Crisis Communication
d. Personal Public Relations
8. Currently, the practice of Public Relations is heavily reliant on a one-way transmission of information.
a. True
b. False
9. Which is not an example of crisis communication?
a. The Boeing Crash
b. The Tylenol Scare
c. The Exxon Valdez
d. None of the above
10. True or False: The internet has only positive effects on the field of P.R.
a. True
b. False
CH. 14
1. True or False: Speech was always free in the American colonies.
a. True
b. False
2. Which laws, signed by President John Adams, punished anyone who published false, scandalous, or malicious writings against the U.S. government?
a. Alien and Sedition Acts
b. Free Press Acts
c. Limited Press Acts
d. Anti-Treason Acts
3. Which is not an element of a libelous statement?
a. Defamation
b. Identification
c. Anonymity
d. Publication
4. What is the term for the usage of an individual’s name or likeness for commercial purposes without their permission?
a. Intrusion
b. Misappropriation
c. False Light
d. Embarrassment
5. What is a judicial order than prevents the media from publishing a particular story or image?
a. Prior Restraint
b. Copyright
c. Censored Articles
d. Regulated Press
6. Which laws have many states adopted to protect journalists from having to testify in court?
a. Media Protection Laws
b. Source Concealment Laws
c. Anonymity Laws
d. Shield Laws
7. True or False: The right to a free press often conflicts with the right to a free trial.
a. True
b. False
8. In general, legal protection exists for which type of invasion of privacy?
a. Intrusion
b. Embarrassment
c. False light
d. All of the above
9. True or False: Embarrassment cases are generally easy to win.
a. True
b. False
10. Which Amendment protects the freedom of speech?
a. First
b. Second
c. Third
d. Fifth
CH. 15
1. True or False: Morals and Ethics are the same thing.
a. True
b. False
2. What is John Stuart Mill’s principle of utility:
a. Do to others as you would have them do to you
b. Putting one’s self over the needs of others.
c. The greatest good for the greatest number
d. Always tell the truth no matter what.
3. True or False: According to the social responsibility theory of the press, the press does not have an ethical obligation to society.
a. True
b. False
4. To decide what is fair, the journalist must hide behind Rawl’s _________.
a. Equality Principle
b. Curtain of Fairness
c. Utilitarianism Code
d. Veil of Ignorance
5. What is the term for a news article with made-up or exaggerated information?
a. Fabrication
b. Retraction
c. False Light
d. Manipulation
6. Which is not one of the three main principles of code of ethics created by the Society of Professional Journalists?
a. Minimize Harm
b. Generate revenue
c. Seek and report truth
d. Act independently
7. What is the term for the audience advocate who takes the point of view of those who consume the news?
a. Ombudsman
b. Power of Attorney
c. Audience Guardian
d. Press Auditor
8. True or False: Much of the early news of Kobe Bryant’s death was extremely accurate.
a. True
b. False
9. Who discovered the contaminated water in Flint, Michigan?
a. Ford
b. GM
c. Rachel Maddow
d. Flint Journal
10. Which types of advertisements are typically held to the highest standards of truth?
a. Clothing
b. Cosmetic Products
c. Automobiles
d. Prescription Drugs