Name of Faculty | ||
Name : | Dr. Harleen Mahajan | |
Designation : | Asst. Professor | |
Work Experience : | 15 years | |
Educational Qualifications: | Phd, MBA Marketing, UGC Net | |
Area of Specialization : | Marketing | |
Area of Interest: | Consumer studies (Customer relationship Management, Customer behavioral studies), Marketing Applications- Digital/ Virtual / Influential/ stealth/ Guerrilla, Impact of E commerce, M commerce on customers. | |
Current Area of Research: | Marketing (CRM, Consumer Studies) | |
Email: | harleenmahajan@ljku.edu.in | |
Email: | harleenmahajan@ljku.edu.in | |
Work Experience : | Teaching (13) Industrial(02) Total(15) | |
Brief about you: (250 – 500 Words) Dr Harleen Mahajan is currently working as Assistant Professor at L J Institute of Management Studies, Ahmadabad. She has received Master of Business Administration with specialization in marketing from IK Gujral Punjab Technical University Jalandhar. She has completed her PhD in the area of Electronic Customer Relationship Management focusing on various public and private banks across Punjab. She has academic experience of 12 years and 2 years industry experience in ICICI bank as loans manager. She has worked for 6 years in Punjab college of Technical Education (Punjab), teaching MBA, BBA, BCA and PGDM classes. She has also served Eklavya Institute Ahmedabad for 2 years. She has done her research work in diversified areas which includes marketing strategies, consumer behavior, customer relationships covid emergent practices and action research. Her areas of interest are consumer behavior, customer relationships, Guerrilla marketing, service marketing and strategic management practices. She has guided more than 100 students for their major projects in MBA programme till now. | ||
A brief account of work done in Ph.D.: Title: ECRM Practices adopted by Private and Public Banks in Punjab Abstract: The main objective of this study is to find out the opinion of the customer towards the various E-CRM practices which are adopted by the Indian banks. Also the effort is being made to know the effect of this perception on the cross sell of the banking products and the services. Then the empirical model has been generated based upon the findings of the perception and the attitude of the bank customers towards electronic tools i.e Forums, Internet Banking, Mobile banking, ATM’s and E mails. This model includes all the different aspects of the tools which are studied like which one is preferred for information generation, which one is preferred for comparing the products etc. The study was carried out in 60 public and private bank branches. The data was collected from different regions of Punjab Majha, Doaba, Malwa. Each of the region/ area’s top 5 banks have been taken from the category of public as well as private banks.(The selection is on the basis of maximum number of branches in India). | ||
Corporate Projects Carried out as part of Consultancy: | 1 | |
Guide for PhD: | (allotted by the Gujarat Technological University) | |
Seminars/Conference attended: | National (02) International (1) Total (3) | |
Faculty Development Programme attended: | National (14) International (0) Total (14) | |
Publications | ||
Research Papers: | National (6) International (04) Total (10) | |
Book Chapters: | 2 | |
Book Reviews: | None | |
Magazine & Newspaper Articles: | 4 | |
Books: | None | |
Edited Books: | None | |
Notable Achievements and activities Headed/executed: | ||
Association with Professional Bodies | None | |
Areas of Consultancy and Expertise: | Marketing and Strategy | |
