India’s Marketing System

Excellent Customer Service

Integrity, Honesty, Transparency

Local Knowledge and Industry Experience

Service Provider Discounts

I cater to the specific needs of my clients

and the intricacies of each property.

I’ve never needed to relist a property, because I’ve sold each of them within the initial 6-month listing period; 80% were under contract within the first 2 weeks with multiple offers over asking price!

• Provide a Comparative Market Analysis – Review market conditions & other comparable homes on the market, in your neighborhood.
• Pre-listing Visual Inspection and Consultation, including recommendations to get YOU Top Dollar, in the least amount of time.
• 3 Price Point, Pricing Strategy
• Live or Virtual Staging*
• Pre-Marketing
• Professional Photography, Aerial Photography, Videography, Floor Plan Layout*
• Yard Sign & Directional Signs
• Open House, Broker Open, Virtual Tours*
• Door Knocking in the surrounding neighborhood.
• Print Advertising – Newspaper, Magazines, Flyers
• Direct Mail – Postcards to surrounding neighbors and those most likely to move.
• Email Marketing – to colleagues in and out of Missouri, lenders, and my sphere of influence.
• Posted to various social networking sites and in online classified ads.
• Separate websites just for your property, provided by multiple lending partners.
• Multiple Listing Service Databases (Member of the Southern Missouri Regional MLS & Mid America Regional Information System - shared to other MLS databases in Southern & Central MO)
• Online Syndication: Listings shared to multiple sites including, but not limited to:
• Realtor, Zillow, Trulia, HomeFinder, Homes, Land and Farm, Land.com/LandsofAmerica, LandSearch, LandWatch, Lands & Yahoo Real Estate, Homes and Land
• Additional marketing available, paid by agent*: AcreGator.com, Wall Street Journal, Mansion Global, Unique Homes, The New York Times & Robb Report, Western Livestock Journal, The Land Report, Luxury Ranch Real Estate, Horse Properties, Haven Magazine
• Listing published on my company website (www.caserealestateco.com) & personal website (www.indysellssomo.com)
• Proactive Selling

*Some restrictions apply.

I can compete with agents from National Brokerages because I was a part of one and ranked in the top 15% of all Coldwell Banker Agents Internationally.

The average agent takes 3 cell phone photos and puts your property on the MLS.

I go above and beyond AT NO ADDITIONAL COST TO YOU!

Greater Springfield Board of Realtors Syndication (one of the MLS databases I subscribe to)

vs Living the Dream Syndication:

Property Pursuit site doesn’t work. Ranch Line Network doesn’t have a secure site; most people won’t continue to look. Ranch Line is based in NM, has few listings and features properties in NM, TX and CO. Open Fences is a small co-op (unheard of, must subscribe for access). Land Database Exchange pushes info to other sites, most so small that people probably haven’t heard of them and are not utilizing them to find their next property. I publish to every site Living the Dream does, and then some (see my Marketing section, above).

About Case Real Estate

• Case is one of the oldest Independent Real Estate Companies in Southwest Missouri (estb. 1939)
• Local area knowledge and a large database of active buyers and sellers.
• We invest in and give back to our community. Media Relations / Public Relations.
• We look out for our client’s interest, whether buying or selling, and put their interest above our own.
• Members of the Missouri and National Association of REALTORS® = We must maintain an immaculate professional conduct record and adhere to a higher standard of ethics.
• Annual continued education, regular meetings, and legal updates.
• Full-Service Brokerage
• No Up-Front Cost or Hidden Fees (marketing costs are incurred by the brokerage/agent)
• Unlike Flat Fee Brokerages, We Get Paid When We Perform
• We DON’T charge the buyer a transaction fee, franchise fee, or representation fee.
• Here to Guide you Through Transactions, NOT Here to “List & Leave”
• We will explain all disclosures, the process, keep timelines and advise.
• Transparent
• Knowledgeable
• Accountable
• Reliable
• Skilled Negotiators
• We share your listing with other agents and brokerages.
• Provide MAXIMUM Marketing -- See following page for more details.
• Rapid Response to Inquiries —Listing Agent is automatically notified due to use of updated technology.
• Arrange showings, verify buyers’ ability to purchase.
• Communicate showing feedback (weekly update and market update).
• As soon as we receive an offer, we send it to you, the seller.
• Share Discounts from Stores (Pods, Rental Cars, Home Improvement Stores and More).
• Service Provider Recommendations and Discounts

Discount Brokerages and Referral Companies

Numerous companies are no longer in business, such as Purple Brick. Other companies, such as Zillow, no longer buy homes due to hidden fees, upcharges, lack of follow through and faulty business practices.

Mossy Oak Properties / Whitetail Properties / Living the Dream

• Many agents are not members of Local Multiple Listing Databases = LESS listing exposure
• Local office/agents are real estate agents, but not REALTORS®
• Lack of professional and aerial photography
• Significantly less website syndication. Some sites don’t work or don’t have proper security measures, so people won’t use them.

 Red Fin

• Long Hours, Agents Make Minimum Wage
• Flat Salary = No Motivation

 ExP Agents

• No brick-and-mortar office.
• Brokers DO NOT oversee agent’s activities, as they should.
• Lack of oversight and training may mean agents are not current on forms, contract intricacies, policy, liability, or standards of practice.
• My professional experience has demonstrated numerous times that ExP agents lack experience, real estate knowledge, and have no team or mentor they can confer with. ExP agents have been incredibly difficult to communicate with (many are part-time agents) and it is nearly impossible to show homes that are occupied.

 Clever

• Online service that refers you to multiple agents and service providers to collect a referral fee or commission.
• Agents working with Clever have agreed to reduce their commission, and therefore reduce their services. Agents may not be from your preferred brokerage or have local market knowledge.

• “Agents may not provide premium services like drone photography and professional home staging” (Clever). Reduced marketing is 1 of 3 key reasons why homes don’t sell.
• Market themselves as 1% commission, however they charge a Flat Fee of $3,000 or 1% of sales price for the Listing Agent’s Commission + 3% to Buyer’s Agent Commission.

 Guarantee to “Sell Your Home or We’ll Buy It”:

• It is ILLEGAL to purchase a seller’s home below their listed price.
•  Ethical issues arise, which has put real estate firms out of business.
• Discount the home 15%-20% for investors to purchase, typically to represent buyer as well. Fiduciary duty shifts from seller to being a transaction broker to close the deal.
• Highest liability.

FSBO (For Sale by Owner):

• Only 7% of homeowners sell on their own [NAR 1] p. 118 (continues to decline)
• The typical FSBO home sold for $225,000 compared to $330,000 for agent-assisted home sales, which is an ASTOUNDING 34% LESS [NAR 2]
• #1 Problem: Disclosures = Liability and potential costly court proceedings
• Reduced Marketing Ability, which reduces exposure, number of highly qualified buyers seeing your property and ultimately longer time on the market which leads to lower offers.
• Only 4% of buyers purchase their home because of a yard sign; 51% found their home online. [NAR 1] P.55
• 87% of buyers use an agent. [NAR 1] P.81 If you allow an agent to show your home you will be asked to pay their commission but will not receive full representation (even if you later decide to allow the agent to represent you as well).
• 87% of recent buyers finance their home. You will need to speak with their lender (if the buyer allows it) and verify they are ready, willing, and able to follow through with the purchase. [NAR 1] P.63
• You may be unfamiliar with the legal process, forms, and duties required when selling a home.
• 36% of buyers do not want to make renovations. [NAR 1] P.31 How are your negotiation skills? Will your contract hold up?

Linked Sources: NAR (National Association of REALTORS®)

[NAR 1] https://cdn.nar.realtor/sites/default/files/documents/2022-home-buyers-and-sellers-generational-trends-03-23-2022.pdf

[NAR 2]     https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics