EXPERIENCE

seophia, Newburgh, NY

Independent SEO Consultant, March 2024 - present

• Advise small businesses, nonprofits, and newsrooms on SEO and digital marketing
• Designed SEO training program for investigative journalists reporting on corporations

ProPublica, New York, NY | Staff Page

Audience Editor, SEO, August 2022 - March 2024

• Established and scaled SEO workflows, such as internal linking strategies, throughout newsroom via training, documentation, and 1v1 consultation
• Optimized reported stories to appear in branded search results for companies like TurboTax and We Buy Ugly Houses
• Synthesized investigative reporting tactics and SEO research to reach hundreds of niche users through longtail, zero-volume keywords
• Created search trainings and documentation for journalists, editors, and product teams

Self-Employed, San Diego, CA

Freelance SEO Content Writer & Editor, January 2020 - September 2022

• Produced over 300 blog posts from outline to publish, writing 8-12K words per week
• Consistently achieved top 20 Google rankings for target keywords, even a year post-pub
• Managed quality assurance and client approval for ~50 link placements per month
• Developed review process for the website builder guide on Website Planet (June 2020)

Inseev Interactive, San Diego, CA

SEO Lead/Strategist/Specialist, May 2018 — January 2020

• Managed holistic SEO strategies for up to 10 client accounts at a time
• Drove organic traffic through editorial content optimization and authority building
• Initiated monthly interdepartmental meetings to align client needs and strategies
• Supervised one direct report and assisted in training new team members

Digital PR & Marketing Specialist, January 2018 — May 2018

• Created system for managing guest post creation and placement process
• Attained one of the highest placement rates on the team for PR pitches

NAMI San Diego, San Diego, CA

Outreach Coordinator — In Our Own Voice, March 2017 — December 2017

• Managed schedules and paperwork for a team of ~10 presenters

SKILLS & TOOLS

• SEO Tool Stack: Semrush, Keywords Everywhere, Botify, Screaming Frog, Ahrefs, Moz 
• Analytics Tool Stack: Google Search Console, Parse.ly

EDUCATION

Adelphi University, B.A. in Anthropology, Honors College, 2015