Social Media Accounts

@spectrum_designs

@utahtransportation

@achieveconference

@jacksonvillezoo

@follow_mercy

@sachistorymuseum

@theodorerooseveltnps

@milwaukeepubliclibrary

Scholarly Articles

Baum, D., Spann, M., Füller, J., & Thürridl, C. (2019). The impact of social media campaigns on the success of new product introductions. Journal of Retailing and Consumer Services, 50, 289–297. https://doi.org/10.1016/j.jretconser.2018.07.003

Ketter, E., & Avraham, E. (2012). The social revolution of place marketing: The growing power of

users in social media campaigns. Place Branding and Public Diplomacy, 8(4), 285–294.

Berger, J. (2013). Contagious: why things catch on (1st Simon & Schuster hardcover ed). Simon & Schuster. https://ares.library.albany.edu/ares//ares.dll?Action=10&Type=10&Value=298184

Sanders, W. S., Phillips, S. G., & Alexander, C. (2017). “Native” Advertising: An Evaluation of Nike’s N7 Social Media Campaign. American Indian Culture and Research Journal, 41(2), 43–63. https://doi.org/10.17953/AICRJ.41.2.SANDERS

Freeman, B., Potente, S., Rock, V., & McIver, J. (2015). Social media campaigns that make a difference: what can public health learn from the corporate sector and other social change marketers? Public Health Research & Practice. https://doi.org/10.17061/phrp2521517

Wu, T. (n.d.). The attention merchants:  The epic scramble to get inside our heads. NY: Vintage Books.

From Snapshots to Social Media - The Changing Picture of Domestic Photography. (n.d.). Retrieved August 30, 2024, from https://link.springer.com/book/10.1007/978-0-85729-247-6

Professional Development Resources

BigCommerce. (2024). What is a social media campaign? How to increase social sales. BigCommerce. https://www.bigcommerce.com/glossary/social-media-campaign/

Street, A. (2018). Google SEO for Images: Massive Growth Marketing Made Easy [Video recording]. https://video.alexanderstreet.com/watch/google-seo-for-images-massive-growth-marketing-made-easy

  University of California, Santa Barbara. (2024).

Borth, K. (2023). Using public relations to boost your SEO. Greencrest.

Social Media Best Practices. UC Santa Barbara | Brand Guidelines. https://brand.ucsb.edu/social-media/best-practices

Let’s Chat!

S. O. Jeffcoat, PhD

 EdibleDataVisuals@Gmail.Com + 803.567.3370