Song, Artist

Genre/

Genre Conventions of music videos

What issue/social group was being represented? How was it being represented?

What did you like/dislike about the music video?

Yura Yunita - Dunia Tipu Tipu (2021)

Indonesian Pop

  • Lower production budget than Western productions
  • Features more of Indonesian culture than western culture

Relationships, love, bonds

  • Represented positively by showing the strength of the bonds between different kinds of relationships. Close ups when people started getting emotional but pulls away when it gets more private
  • Mise en scene with pillows make it appear cosier which connotes love
  • Simple clothes for the people shown in the videos may be suggesting that love also is a simple thing

Like:

  • The simplicity of the music video but still able to effectively communicate a message (close ups when they start getting emotional)
  • Cosy mise en scene to emphasise love

Dislikes:

  • The artist herself is not shown as much which I personally don’t mind but fans may prefer to see the artist more

Harry Styles - As It Was

Pop

  • Higher budget
  • A lot of vibrant colours
  • Romantic love: Harry himself is wearing bright red colours vs his partner wearing a bright blue which are complementary colours, shown as complicated bc of the dependency on each other but the partner moving on
  • Masculinity: Although the music video wasn’t related to gender, Harry Styles represents himself, a man, as wearing both masculine and feminine associated fashion which breaks gender roles/stereotypes

Likes:

  • I like the mise-en-scene’s usage of complementary colours. It’s also notable that the other actors shown dont wear red/blue but earthy colours which makes harry and the other model to stand out more

Dislikes:

  • It’s very high budget so not realistic for students to do something similar

Jamie T - Zombie

Indie

  • A more ‘homemade’ low quality feel
  • Usually ‘softer’ visuals (lighter cooler colours)
  • Low budget
  • More focus on the band
  • The band (zombies): The band here is shown as zombies. They’re shown as very gorey and lifeless through mise-en-scene but not really cared about by the other actors in the scene as they just carry on as if it was normal. A lot of closeups to the gore when it started being more gorey.

Likes:

  • I like the subtle shift from the band being seemingly more human to become really gorey after

Dislikes:

  • Although this is a convention of indie music, I don’t like how much it focuses on exclusively the band
  • Doesn’t seem to have a strong message that is trying to be communicated to the audience

The Weekend - Blinding Lights

RnB

  • Romantic connotations
  • Sad, more moody tones
  • Speeding: Shown as addictive through the camera focusing on how the subject becoming really excited when speeding but leads to negative consequences by showing the artist getting in trouble after
  • Violence: Closeups to show the artist getting hurt
  • Masculinity: Shown stereotypically as being violent and
  • Romantic relationships

Likes:

  • I like the colours here and the urban feel

Dislikes:

  • Although being fast paced matches the speeding theme, Iwanst able to understand what’s going on as well

The Beatles - Now And Then

Rock

  • ‘Harsher’, more bold
  • Darker colours
  • Time: Compared the band now vs then using old and new clips throughout the music video
  • Friendship: Shows the band’s relationship throughout the years by using old clips and new clips of them and deepfake AI recreations of their dead members which shows them as

Likes:

  • I like the comparison of old clips and new clips as it could effectively create an emotional response in the fans

Dislikes:

  • I think the usage of AI was really uncreative here