Information in Green=Due dates        Information in Red=things to post to Digital Notebook

NEWTalk: Marketing for Global Sustainability


Individually, you will be utilizing the resources that you have been studying in core and creating a marketing campaign for global sustainability.

Unit Project Description:

In this project, students will demonstrate their strengths in research, analysis, and use of technology to market a solution for a specific audience. Using the Design Thinking Process, students will first empathize with the global challenge of sustainability. Next, students will define a specific cause of the challenge in order to finally ideate a creative solution. Their prototyped solution can be either a product or idea, but the final product will be a marketing campaign focused on their solution. The students will then test their prototype in front of an authentic audience who will decide how much they are willing to invest in their solution.

By the end of this unit, students should be able to explain and provide concrete examples for the following questions/topics in relation to historical and scientific content:

  1. What is sustainability?
  2. What connections do humans have to ecological balance?
  3. How does Eastern Philosophy (Asian religions) support sustainability?
  4. How can we develop thriving “egosytems” and ecosystems to create a sustainable world?
  5. How can power, education and health influence a global change for sustainability?

Unit Project Overview:

  1. Design Thinking a solution for sustainability
  1. Empathize- May 7th: For this section, you will write a Literature Review using 5 (7 for honor students) pieces of texts or resources covered in the past 6 weeks between all three core classes. 

A literature review is not only a summary of the what you have read, but it focuses on a specific topic of interest to you and includes a critical analysis of the relationship among different works, and relating this research to your work. It will provide a focused foundation to help you build your designed solution.

For every text chosen, you must cite the source using MLA format (in alphabetical order) and then write a critical analysis about the piece that will connect the purpose of your chosen piece to your chosen theme of sustainability.

Post your completed Literature Review to the project page in your digital notebook.

  1. Define- May 9th: Use your Literature Review to help you define what problem you would want to solve and develop your “How might we…” statement. You will submit your “How might we...” statement to the following survey.

Post your “How might we…” question to the project page in your digital notebook.

  1. Ideate- May 9th: In small groups of students, you will go through the brainstorm protocol to begin to share and build on ideas with your peers.

Post photos of your brainstorm and summarize the highlights and your focus goals to the project page in your digital notebook.

  1. 1st round Prototype/Test- May 13th: Prepare a 3-minute Elevator Pitch that outlines your prototype. Your prototype should not only outline the proposed solution but how you would want to market the solution.

Post your completed elevator pitch and feedback comments from peers to the project page in your digital notebook.

  1. 2nd Round Prototype/Test Marketing Campaign- May 15th-25th: You will be selecting one of the chosen marketing campaigns based on a proposed solution, intended audience, and level of expertise in the selected technology platform. Click here for marketing options 

Post 3 examples of marketing campaigns that you are modeling to the project page in your digital notebook.

**On May 21st, send a formal email to an extended family member, mentor inviting them to presentation day. Be sure to CC your homeroom teacher.

  1. Publishing- May 28th: Every student is responsible for publishing their final marketing campaign and documenting their progress on the project page in their digital notebook.  You will also need to prepare a final oral presentation to present your proposal and marketing strategy. Presentations will be open to a public forum.

Monday

Tuesday

Wednesday

Thursday

Friday

May 6

May 7

To DO: Introduce Project, Literature Review

May 8

May 9

DUE: Benchmark #1 Literature Review

To DO: Define and Ideate

Submit “How might we…”

May 10

May 13

DUE: Benchmark #2

Elevator Pitch

To DO: Elevator Pitch Prototype

May 14

May 15

To DO: Marketing Campaign

May 16

May 17

To DO: Marketing Campaign

May 20

May 21

DUE: Email Invite

To DO: Marketing Campaign

May 22

May 23

To DO: Marketing Campaign

May 24

May 27

May 28

DUE: Final Project and Presentation

May 29

May 30

DUE: Unit Reflection

May 31

Benchmarks Due Dates and Aligned Rubrics

Due Date

Assignment

Rubric

May 7th

Benchmark #1

Lit Review

Analysis

May 9th

Benchmark #2

Elevator Pitch- Prototype Proposal

Communication: Formal/Informal Presentation

May 28th

Final Project Due

  1. Market Campaign
  2. Marketing Presentation

Visual Design & Organization Rubric

Communication: Formal/Informal Presentation

Final Project Due Date is May 28, 2019