User Segments

The product for free thinkers, rebels, and entrepreneurs.

Groups

About

Needs

The highest engagement (power users)

  • Small business owners and freelancers (B2B users)
  • Own small business (shop, cafe, barbershop, etc.)
  • They are not employed
  • Banks don’t provide them with a credit line and other services
  • Actively use credits and loans along with overdraft options
  • Make payments
  • Receive deposits

Medium engagement (core users)

  • Freelancers and artists (B2C and B2B users)
  • They need small financing to let them do what they want (art, freelance-based job)
  • They are not employed
  • Banks don’t provide them with a credit line and other services
  • Regularly request loans
  • Send money (transfers)
  • Make payments
  • Receive deposits (money transfers)
  • Make purchases

Lowest engagement (casual users)

  • Consumers (B2C users)
  • Young people - 18...25 y.o. from the USA and Canada
  • Use the product as a common bank card
  • Make payments and purchases
  • Receive deposits
  • Use small credits

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