Groups | About | Needs |
The highest engagement (power users) | - Small business owners and freelancers (B2B users)
- Own small business (shop, cafe, barbershop, etc.)
- They are not employed
- Banks don’t provide them with a credit line and other services
| - Actively use credits and loans along with overdraft options
- Make payments
- Receive deposits
|
Medium engagement (core users) | - Freelancers and artists (B2C and B2B users)
- They need small financing to let them do what they want (art, freelance-based job)
- They are not employed
- Banks don’t provide them with a credit line and other services
| - Regularly request loans
- Send money (transfers)
- Make payments
- Receive deposits (money transfers)
- Make purchases
|
Lowest engagement (casual users) | - Consumers (B2C users)
- Young people - 18...25 y.o. from the USA and Canada
| - Use the product as a common bank card
- Make payments and purchases
- Receive deposits
- Use small credits
|
