Campaign Name
Tagline
- Experience heritage like no other
- Your gateway to chinese culture
- Little Hong Kong of Borneo
- The Heart of Chinese Heritage in Borneo
Key Message
- To celebrate Sandakan's unique Chinese heritage and identity, fostering a sense of pride and appreciation among both locals and visitors.
Communication Goals
- Raise awareness of Sandakan's rich Chinese heritage and its "Little Hong Kong" identity.
- Ignite a sense of pride and cultural appreciation among the local community.
- Encourage visitors to explore and appreciate Sandakan's Chinese heritage.
Website
- Home Page
- Things to do & eat
- Events and festival
- Merch shop
- Reviews
Social Media
- Instagram Post
- Instagram Reels
Promotional Video (At least 30 sec)
Merchandise
- Posters and Prints (artwork maybe)
- Enamel Mug
- T-shirt
- Stickers
Collaterals
- Campaign Poster
- Brochures - Newspaper like brochure to showcase information
- myb the history of sandakan and why is it known as the little hong kong?
- places to visit and food to try
Task 2(B): Design Direction (Can be found in Canva)
https://www.canva.com/design/DAFvdBe6SNM/sSlB3u7T0qGjP-m-1xwA0w/edit?utm_content=DAFvdBe6SNM&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Moodboards
Logo style
Visual style
Colour palette
Typography
Graphical Elements
Brand voice/personality