PRIVACY POLICY

1. Privacy

1.1

Anzu Limited is an Israel-based company that offers specialized and innovative solutions and concepts for modern advertising and the execution of empowered marketing campaigns. Anzu Limited is committed to protecting and safeguard the privacy of and personal data related to individual visitors of our corporate website as well as our prospective and / or existing clients (means, respectively, any Publisher and/or Publisher’s App End User and/or Advertiser and/or Anzu Website User). This privacy policy covers all information, including your personally identifiable information (the “Personal Information”, and together with other information – the “Information”) collected from the individual visitors of our corporate website as well as from our prospective and/or existing clients. Anzu Limited is in active co-operations with legally and economically independent external service partners. All partners and suppliers of Anzu Limited acknowledge our privacy policy and follow its content. Please refer to their privacy policies for further information on Data Protection with regards to personal information they collected, collect and will collect on our behalf.

1.2

We have created this privacy policy (the “Privacy Policy”) in order to let you know what Information we or our external, legally and independent service partners acting on behalf of Anzu Limited, collect during the use of the Software and/or Marketplace and/or Platform and/or Services and/or a Publisher’s App and/or Anzu Limited's corporate Website in relation to any of the aforementioned, how this Information is collected and how it is used / processed. How we collect, store and use the Information will be continually assessed against new technologies, business practices, and your changing needs.

1.3

When you use the Software and/or Marketplace and/or Platform and/or Services and/or Anzu Website, you agree that we may collect, use and disclose your Information in accordance with the terms of this Privacy Policy. This Privacy Policy is a part of our Terms and Conditions, and should be read in conjunction with them.

Anzu Limited has appointed a Data Protection Officer (DPO) to ensure compliance with the requirements as per data Protection Regulation 679/2016/EU. The DPO at Anzu Limited has direct and immediate connections with the top level management of Anzu Limited and remains in an independent position within the corporate structure of Anzu Limited. Visitors of the corporate Website of Anzu Limited as well as our prospective and / or existing clients can get in touch with our DPO by electronic mail service to dpo@anzu.io.

 

 


PUBLISHER 

Collection of Information

By default, you consent to submission of personal data as below to be collected. In case you wish to make use of your rights to personal data related to your individual case as per section 7., please submit your request to the Data Protection Officer by electronic communication services to dpo@anzu.io. When you use the Software and/or Marketplace and/or our corporate Website and/or in your communications with Anzu Limited, we (or our external partners on our behalf) may collect Information about you where such Information is sent to us through your computer, mobile phone or other access device, including but not limited to:

 

Personal identifying Information such as:

- Full name and/or company name

- Date of birth and/or company incorporation number

- Corporate address

- E-mail address

- Phone number and/or other contact information

- Company domain

- Payment information and bank details

 

General and non-personal activity log Information unique to you that is automatically collected via Anzu Limited’s dashboard which cannot be easily used in order to personally identify you. This Information includes, but is not limited to:

 

App data such as app name, logo, app store URL, app store category, app bundle ID, app cross apps tag, blocked content categories, COPPA flag, etc.:

- Browser user agent

- Campaign data and activity events

- Event analytics data

- Financial key performance indicators

- IP address

- Log information

 

Use of Information

 We may use the information for the Publisher’s benefit in order to, without limiting:

- Operate the Software and/or Marketplace

- Serve and optimize Advertisements

- Generate Advertisements tracking reports

- Analyze performance, improve your user experience and resolve technical problems

- Implement anti-fraud detection and protection tools

- Improve the Software and/or Marketplace and/or our Website

- Develop new products and tools

- For billing purposes

- Inform of new products and services, including promotional offers

- Contact you with information that we believe will be of interest to you

 

Upon prior written request, we can encrypt the transmission of data received by us from the Publisher. By default, you consent to the use / processing of your personal information and personal data as per above list of purposes. In case you wish to make use of your rights to personal data related to your individual case as per section 7., please submit your request to the Data Protection Officer by electronic communication services to dpo@anzu.io.

 


PUBLISHER’S APP END USERS

Collection of Information

By default, you consent to submission of personal data as below to be collected. In case you wish to make use of your rights to personal data related to your individual case as per section 7., please submit your request to the Data Protection Officer by electronic communication services to dpo@anzu.io. When you interact with a Publisher’s App in relation to the Software and/or Marketplace and/or Platform and/or Services, we passively collect information (often automatically), that includes but is not limited to:

 

General and non-personal Information, such as:

- Country code

- City and Zip code

- Device information, such as:

- Device manufacturer and type

- Device model, OS and version

- Device carrier name

- Device user agent

- Device hardware

- Device connection type

- Device ID

- Device Identifier for Advertisers

- Device physical height in pixels

- Device physical width in pixels

- Device pixels per linear inch

- Device pixel ratio

- Geo-location of the device when location services are enabled

- Information about Advertisements served, viewed or clicked on, such as the type of Advertisement, where it was served and whether you clicked on it

- IP address

- Log information

- Mobile browser user agent

- Randomly generated Anzu user ID

 

We may also receive from the Publisher additional data, which the Publisher might collect from the Publisher’s App End Users, and choose to transfer to us. Such data includes but not limited to:

- Gender

- Year of Birth

- Home Geo for App End User

- Other user parameters or preferences that will be provided to us by the Publisher

Use of Information

By default, you consent to submission of personal data as below to be collected. In case you wish to make use of your rights to personal data related to your individual case as per section 7., please submit your request to the Data Protection Officer by electronic communication services to dpo@anzu.io.

We use the Information we collect to provide and improve the Anzu Software and/or Marketplace and/or Platform and/or Services and/or our Website, including but not limited, for:

- Serving and optimizing Advertisements

- Advertisement reporting and tracking

- Fraud detection and protection

- Geo-targeting

- Interest-based advertising

- Providing and improving our services

 

Storing Information

We may continue to retain and store the Publisher’s App End Users’ Information following termination of the Terms and Conditions between the Publisher and ourselves.

ADVERTISER

Collection of Information

By default, you consent to submission of personal data as below to be collected. In case you wish to make use of your rights to personal data related to your individual case as per section 7., please submit your request to the Data Protection Officer by electronic communication services to dpo@anzu.io. 

When you use the Platform and/or Services and/or our Website in your communications with us, we (or others on our behalf) may collect Information about you where such Information is sent to us through your computer, mobile phone or other access device, including but not limited to:

 

Personal identifying Information such as:

- Full name and/or company name

- Date of birth and/or company incorporation number

- Corporate address

- E-mail address

- Phone number and/or other contact information

- Payment information i.e. bank account number and/or credit card details.

 

General and non-personal activity log information unique to you, that is automatically collected via the Advertiser and/or Open RTB technology, which cannot be easily used to personally identify you. This Information includes, but is not limited to:

- Ad creatives

- Advertiser campaign domain

- Advertiser seat ID

- App bundle ID

- Campaign activity events

- Campaign data

- Financial key performance indicators

- Performance reports generated by the system

- Spending budgets

- Targeting preferences

- Time and date of access

Use of Information

 We may use the Information in order to, including but not limited to:

- Serve and optimize Advertiser campaigns

- Operate the Platform and/or Services

- Analyze the Platform and/or Services and/or our Website performances

- Improve your user experience and resolve technical problems

- Generate Advertisements tracking reports

- Implement anti-fraud detection and protection tools

- Improve the Platform and/or Services and/or our Website

- For billing purposes

- Inform of new products and services, including promotional offers

- Contact you with information that we believe will be of interest to you

 

ANZU WEBSITE USERS

Collection of Information

When you use the Anzu Website, we (or others on our behalf) may collect Information about you where such Information is sent to us through your computer, mobile phone or other access device. Such information includes, but is not limited to the list below. By default, you consent to submission of personal data as below to be collected. In case you wish to make use of your rights to personal data related to your individual case as per section 7., please submit your request to the Data Protection Officer by electronic communication services to dpo@anzu.io.

 

Our servers automatically collect general and non-personal activity log Information unique to you and certain administrative and traffic information, but which cannot be easily used to personally identify you, such as:

- Access times

- Browser user agent

- IP address

- OS

- Pages visited 

Use of Information

We use this information to order to:

- Operate our Website

- Analyze our Website performance

- Improve user experience

- Resolve technical problems.

Additional Terms

You are responsible for ensuring the accuracy of the Information. Inaccurate Information will affect the information you receive from us and/or other third parties and our ability to contact you as contemplated in this Privacy Policy.

You hereby consent to having us and/or third parties contact you via any and all contact details included in the Information, as well as use these contact details to promote and market to you various products and services, including (but not limited to) products and services provided to us and/or by third parties.

 

We may also disclose your personal information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Site Terms and Conditions. Furthermore, your personal data is permitted to be disclosed to public bodies only in cases where the disclosure concerns matters of national and/or international security, the prevention or investigation of criminal activities, law enforcements, where a public interest is given, a juridical proceeding against the person, to which the personal data is related is pending or had been initiated or completed before and/or the personal security of the individual to which the personal data is related.

We may transfer the Information outside your country of residence and store it in other countries; the data protection and other laws of these countries may not be as comprehensive as those in your country - in these instances we will take steps to ensure that a similar level of protection is given to the Personal Information.

 


Cookies

We use a browser feature known as cookies, which are small text files that are placed on your computer or equipment when you visit certain online pages, to collect certain information about your use of our Website, internet log information, IP address and visitor behavior. The information collected through the cookies is then statistically analyzed by us or on our behalf for the purpose of compiling statistical analysis of our Website and to make the interaction with our Website more convenient. This information does not identify you personally and you remain anonymous, even if you have previously submitted personal information via the Software and/or Marketplace and/or Platform and/or Services and/or our Website. You may prevent your browser from saving cookies by adjusting the settings in your browser software, however, some websites may not function properly if you disable cookies.

Rights to personal data related to website visitors and customers

In line with the provisions and requirements of the Data Protection Regulation 679/2016/EU on the protection of personal data, you remain the following rights to your personal data:

You can submit your request to make use of the above rights to your personal data by contacting our Data Protection Officer (DPO) through electronic mail services to  dpo@anzu.io.

Security

We have implemented suitable security policies, rules and technical measures to protect and safeguard the Personal Information under our control from unauthorized access, improper use or disclosure, unauthorized modification, unlawful destruction or accidental loss. However, we are not responsible for the security policies, rules and technical measures used by third parties that received the Information and you hereby absolve us of any and all liability in connection with such use.

 

Links to Other Websites

Our Website and/or our communications may contain links to other websites, and you may reach third parties' websites as a result of marketing and promotional communications delivered to you on the basis of the use of the Information. Other websites may also reference or link to our Website. We are not responsible for the privacy practices and/or cookie practices and/or the content of such other websites, and any information collected by these third party websites (including if provided by you) is not governed by this Privacy Policy, and we assume no responsibility or liability whatsoever for the policies (including privacy policies), practices, actions or omissions of such third parties.

Disclaimer

We are not responsible for events beyond our direct control. We cannot guarantee nor do we represent that there will be error-free performance regarding the privacy of the Information, and we will not be liable for any direct, indirect, incidental, consequential or punitive damages relating to the use or release of the Information.

Your Acceptance of this Policy

By agreeing to the Terms and Conditions or by continued use of the Software and/or Marketplace and/or Platform and/or Services and/or our Website, you agree to be bound by this Privacy Policy, and to any changes that we may make to this Privacy Policy from time to time. We will notify you of any such changes to the Privacy Policy by posting the changes on the Privacy Policy. We recommend that you revisit this Privacy Policy regularly. Your continued use of the Software and/or Marketplace and/or Platform and/or Services and/or App and/or our Website in relation to any of the aforementioned, following the posting of changes to this Privacy Policy, means you accept these changes.

 

If you feel the rights to personal data related to you had been infringed by Anzu Limited, please get in touch with our DPO at dpo@anzu.io.