2017-18 Louisiana PBL State Officer Team

Program of Work

Goal #1: Customer Service: To be responsive to the needs of our students, advisers, and business customers!

Objective

Tactic

Officers

Due Date

Status

To increase and retain membership to reach the following milestones:

  • Increase 21% or to 126 Members
  • Increase Chapters by 33% or to 8 Chapters
  • Retain 60% or 6 Chapters

“Power of One”

  • Flagship program of the 2017-18 State Officer Team
  • Emphasizes the concept that membership growth starts with 100 % retention + 1 new member

Tasks to be completed:

  • Ongoing promotion of this program through social media and email blasts
  • Chapters who achieve a growth of 1 % will be recognized at the State Leadership Conference (by the April 15th

Membership Deadline)


Good Neighbor

  • Chapter members (who attend SLC) whose chapter recruits/reactivates another chapter will receive a Good Neighbor ribbon at SLC.

Seven Up

  • Increase your local chapter’s membership by 7 members over last year’s total.
  • The top 7 chapters, with largest percentage of chapter involvement, will be recognized on stage at SLC.
  • Any chapter that completes “Seven Up” (raises their membership by 7 members) will receive ribbons at NLC.

All Officers


Brionna King

Kalee Whitlock


Ciara Gibbs

Richard Simmerman

Riley Hartis

Ongoing


Ongoing


Ongoing

Provide additional resources to enable chapter success


Bylaws Assistance Program

  • Provides support to Local Chapters who are chartering or revising their governing documents / programs

Tasks to be completed:

  • Ongoing promotion of program through social media
  • Promotion of program to Advisers through the Lagniappe.
  • The State Parliamentarian will provide sample bylaws on request.

Tyler Blank

Ongoing

Goal #2: Relationships: To have the most effective partnerships of any career student organization!

Objective

Tactics

Officers

Due Date

Status

To support the mission of the March of Dimes and reach the following milestone:

  • To contribute $1,000 to the March of Dimes

Family Spotlight

  • Highlight Louisiana families affected by the March of Dimes.

Tasks to be completed:

  • Collect stories from the local and state March of Dimes offices
  • Publish stories in a spotlight feature across social media periodically

All Officers

Ongoing

Develop and maintain relationship with Louisiana FBLA

Big Brother

  • Chapter members (who attend SLC) whose chapter works with a local FBLA chapter in their area will receive a Big Brother ribbon at SLC
  • Chapter activities that qualify are March of Dimes fundraisers, American Enterprise Day and FBLA-PBL Week.
  • Chapters that qualify must submit information and pictures from the activity.

SLC Workshops

  • Host workshops on preparing for college, personal branding, joining PBL, leadership development, etc at Louisiana FBLA SLC.

PBL Booth

  • Design a new PBL booth to utilize at the Louisiana FBLA SLC.
  • Stock up on promotional materials
  • Make sure there are state officers available to run the booth at SLC.

Riley Hartis

Tyler Blank


Brionna King

Kalee Whitlock


All Officers

Ongoing


Ongoing

Develop and maintain relationships with other CTE organizations  

CTE Month Collaboration

  • In the months preceding CTE Month, the State Officer Team will maintain communication with other CTE organizations in Louisiana
  • Team will work to ensure joint and widespread advertisement of CTE Month in Louisiana

Tasks to be completed:

  • Ongoing promotion of CTE Month through social media, email, and State Website

All Officers

Ongoing

Goal #3: Resources: To focus on obtaining business and corporate sponsorships for our competitive events, membership, and scholarship programs.

Objective

Tactic

Officers

Due Date

Status

To secure and retain sponsorships to reach the following milestone:

  • Sponsorship of events for 1st place winners

Securing Sponsorships

  • The State Officer Team will work to secure competitive event sponsors and additional funding to support state programs

Tasks to be completed:

  • Coordinate the contact of potential sponsors and track results

All Officers

Ciara Gibbs

Ongoing

Goal #4: Image and Awareness: To be the best known career student organization in the Louisiana!

Objective

Tactic

Officers

Due Date

Status

Increase the reach of the Louisiana PBL social media effort to reach the following milestone:

  • Increase total # of Facebook likes by 40% or 224 total likes
  • Increase total # of followers on Instagram by 100% or 100 total followers.
  • Increase total # of followers on Twitter by 35% or 100 total followers.

Facebook Campaign

  • The state officer team will increase the reach of the Louisiana PBL page

Tasks to be completed:

  • Development of unique features and spotlights for the Louisiana PBL page

Instagram Campaign

  • Promote the use of the Louisiana PBL Instagram page to increase the total followers
  • The State Officer team will post about upcoming events and state programs regularly to the Instagram page

Tasks to be completed:

  • Upload introductory officer posts to the Instagram page

Twitter Campaign

  • Promote the use of the lapbl twitter account to increase the total number of follows

Tasks to be completed:

  • Development of unique hashtags and spotlights for lapbl feed

Email Blasts

  • Promote the use of the Louisiana Lagniappe to keep members informed of state officer programs and initiatives

Tasks to be completed:

  • Email Blasts will be distributed to state email blast list every month.

All Officers


All Officers


All Officers


Ciara Gibbs

Richard Simmerman

Ongoing


Ongoing


Ongoing


Ongoing