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Souhail Chakri
Robert Chiles
HIST201 (206)
November 14, 2023
The automobile’s role for African Americans leading to the Civil Rights Revolution
Automobiles changed the way most Americans travelled, but it changed the life of all African Americans. The automobile was merely a new method of transport of most Americans; it was quick, convenient, and opened up new paths unreachable before. Leading up to the Great Depression owning an automobile was not commonplace for African Americans, as time grew on it become more obtainable for the average man and his family to own one or more. To African Americans it transformed the way they travel, getting behind the wheel was in a way, an equalizer, allowing many to avoid the trials and tribulations often met when using public transport. With a safe and quick method of transportation, the automobile paved the way for Civil Rights activists spreading their method and ideology avoiding the harassment that was associated with riding on public transport.
Supreme Court Case Plessy v. Ferguson (1896) famously established the “equal but separate” doctrine that allowed for segregated spaces for blacks and whites, so long as the spaces were separate facilities and deemed equal. This ruling stood for nearly 60 years and set the tone for how African Americans were treated. Schools, transportation, restaurants, housing, restrooms, parks, theatres, hospitals, employment, and far more were victims to segregation. Though supposedly meant to be “equal” these segregated spaces were often far worse in comparison to their white counterparts. Hospitals and ambulances are by far one of the worst examples of segregation that has inadvertently led to the death of thousands if not hundreds of thousands of African Americans. “When the doctors and nurses discovered their
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mistake—that they had “put a nigger in the white ward”—the staff could not remove him fast enough. Walter White described his father being “snatched from the examination table lest he contaminate the ‘white’ air.” Still unconscious, he was put out of the Henry W. Grady white ward in the pouring rain, despite his serious injuries, and carried to the Negro ward across the street.”1 Such treatment is unfathomable to think of. This instance should be considered murder, unfortunately this is just one of many cases revealing an environment where treatment was segregated and unequal. Despite the forward momentum the automobile brought for African Americans there was still much work to be done.
Transportation without an automobile for African Americans could be a traumatizing experience one would avoid if possible, the idea of travelling for leisure was unheard of. Consequently, segregated trains and buses were the only options for an African American without a car as their means of travel. A Jim Crow car as they would call it, was the segregated train car for African Americans that they could ride. The experience one would find on a Jim Crow car or segregated bus varied drastically from region to region. In some regions W. E. B. Du Bois found a rather pleasant experience as an African American riding in a segregated car. “From Hamlet to Charlotte in North Carolina, however, a trip of seventy miles, he rode in ‘a miserably dirty car which any decent State Board of Health would have condemned.’”2 Though in regions typically more southern one would find grimy, soot ridden cars that no human should be riding in. The way African Americans got around was due for a much-needed development, something to give them that sense of agency denied before.
The automobile unlocked a new life to African Americans. Whilst it was an amazing, new method of transportation for most white Americans; for African Americans it brought
1 Sorin, Gretchen Sullivan. Driving While Black: African American Travel and the Road to Civil Rights. Firsted. New York, NY: Liveright Publishing Corporation, a division of W.W. Norton & Company, 2020., 125 2 Sorin, Driving While Black, 47
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security, employment, mobility, and education, most importantly it brought independence. It was freedom unlike never seen before, no one could hurl slurs towards them as they zipped past on street, one could hardly even tell the race of the driver. It was in the best interest for every African American to own an automobile, it allowed for the freedom to travel anywhere whenever on their call. It revolutionized the way businessmen and performers got from meeting to meeting and show to show. They could avoid the humiliation and risk that often occurred when using any form of public transportation.
With a new form of transportation that African Americans could travel with and time and money that could be spent on leisurely activities, the American road trip was born. African Americans that wouldn’t dare travel for leisure now had the newfound confidence to do so, but it wasn’t quite that simple like one would be able to do so today. Meticulous planning and precautions must be taken for a safe African American road trip. This required finding gas stations, hotels, restaurants, and public accommodations that would willingly serve African Americans to avoid hostile confrontations. Successful road trip planning required weeks of time and effort to making reservations and sending out inquiries about the area. Failing to do such planning and you could quite literally take a wrong turn for the worse, “Like most black families, the Holloways wanted to stay on the main highways, but they made a wrong turn somewhere near Waco, Texas, and got lost on back roads. Winding up in an unfamiliar town just as the sun set, they were stunned to find themselves driving slowly into the middle of a lynching. The crowd’s racist frenzy rose to a climax as they lit the black victim on fire. The man screamed in agony, his body contorted, and the smell of his burning flesh filled the air.”3 Thankfully for the Holloway’s the freedom of the automobile
3 Sorin, Driving While Black, 121
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allowed them to successfully escape and avoid joining the man in such peril. Had the family not been in their vehicle, one can only imagine the horrors that would have followed.
With an ever-growing desire for travel, African Americans needed a way to find safe accommodations as they traveled throughout the country. Inspired by travel guides previously published for Jewish audiences, Victor H. Green was an entrepreneur from Harlem with a goal to make travel easy and stress-free for African Americans. In his guide The Green Book not only did Green and his team of writers find and list hotels, restaurants, and sights safe for black travelers but gave advice as well such as areas to avoid especially past dusk. Green as the astute businessman he was managed to partner with Standard Oil Company, landing The Green Book in Esso gas stations across the nation (Esso Gas Stations already being a popular choice for African Americans since they were able to use their restrooms). This was the start of an ever-growing market that catered towards the black traveler all due to the automobile, all of which would end up with more businesses opening their doors to African American consumers.
By 1944 it was predicted that African American aggregate income would reach $10.5 billion, eventually companies started to realize this was an untapped market. African Americans have already played a large part in advertising and marketing beforehand, but often used derogatorily towards white people. This would not be a successful method any longer, “A 1943 article entitled “Don’t Do This—If You Want to Sell Your Products to Negroes” advised corporate advertisers that they had to avoid “exaggerating Negro features” and should treat black people with respect. “Refrain from referring to every black man as ‘George,’”4 and avoid using the Uncle Mose and Aunt Jemima stereotypes, Sullivan cautioned. The article also recommended that white people forgo the use of blackface
4 Sorin, Driving While Black, 179
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makeup and use real “brown-skinned” people in advertisements rather than white people in blackface.”. It was a paradigm shift in the way that corporate america would view African Americans, they too had desires and was a market worth catering towards
The automobile and The Green Book in the Civil Rights Movement offered safety and refuge for demonstrators and black leaders. Although private individuals and churches primarily provided food, lodging, and a safe area for meetings due to the risk of a business outwardly supporting the civil rights movement. Hotel and motels from The Green Book still contributed and had a major role within the Civil Rights Movement, the Gaston Motel provided a headquarters space for Martin Luther King Jr. and protestors from out of town. Though with publicly supporting Civil Rights Activists this brought these businesses into harm’s way, often a target for The Klan. “After their departure, a bomb was hurled directly at Room 30, reducing it to rubble. The Klan had made an attempt on the lives of the civil rights workers. If anyone had been in the room, the bomb would have killed its occupants. Almost simultaneously, a second bomb exploded on the front porch of the Birmingham house owned by A. D. King, Martin’s brother. ”5 Their support in lieu of the uproar of the white community allowed the activists and protestors to continue their push forward in the Civil Rights Movement.
The automobile was an essential piece to the Civil Rights Revolution and how it transformed the life of African Americans. The automobile brought security, employment, mobility, education, and independence at a time when it was needed most. The automobile was the foundation that built the Civil Rights Movement.
5 Sorin, Driving While Black, 226