Mom’s Equal Pay Day 2021 Social Media Toolkit

Mom’s Equal Pay Day

Social Media Toolkit - #MomsEqualPay

Wednesday, May 5, 2021

This year, Moms’ Equal Pay Day falls on Wednesday, May 5th, 2021. On this day, we will be raising awareness about the wage gap experienced by moms and its disproportionate impact on moms of color. We will be highlighting how pay discrimination shows up in workplace and the impacts of COVID-19, including a discussion about frontline moms and how moms are essential in the workplace and in the home.

**Join the Tweetstorm on Twitter on Weds, May 5 at 11:00am pacific/2:00pm eastern**

Contacts:

Sara Alcid, sara@momsrising.org, Senior Campaign Director, MomsRising
Shannon Williams, swilliams@equalrights.org, Program Director Equal Pay Today!
Teo Saragi, tsaragi@equalrights.org, Policy Communications Coordinator, ERA

Hashtags: #MomsEqualPay #FrontlineMoms #MomsAreEssential

This toolkit includes planned activities, sample social, products, graphics

ACTIVITIES / WEEK OF May 5th: Use #MomsEqualPay to promote May 5th activities. Sample social is below.

SAMPLE PROMOTIONAL TWEETS: TWITTER STORM

Save the date for #MomsEqualPay Day on Wednesday, May 5th! Join the conversation on social media from 11:00am-12:00pm PT/2:00pm-3:00pm ET as we uplift #FrontlineMoms at work, at home, and in society.

(graphics downloadable here)

It’s time to close the gender pay gap for moms! On #MomsEqualPay Day - Wednesday, May 5th, join the national social media storm at 11am PT/2pm ET to demand #equalpay for moms in all occupations.

#MomsEqualPay Day, the day when moms’ pay catches up to what white, non-Hispanic dads earned in

2019. Join us on Twitter at 11am PT/2pm ET to demand more for all #FrontlineMoms.

SAVE THE DATE: May 5 is #MomsEqualPay Day 2021. Join us at 11am PT/ 2pm ET for a social media storm about #equalpay & moms’ economic security. Do not miss the opportunity to empower and unite with women to demand equal pay for moms! #FrontlineMoms #MomsAreEssential

Wage gap numbers for moms:
Source: National Women’s Law Center

Breadwinning mothers numbers (updated March 2021):

Source: Center for American Progress

Wage gap numbers and earnings differentials

VIRTUAL EVENTS

Moms & Mocktails Mixer: A Moms’ Equal Pay Day Conversation

On Wednesday, May 5 from 12-1pm PST / 3-4pm EST, join us for a free, live conversation, as we observe and amplify the messages surrounding Moms’ Equal Pay Day, discuss moms leaving the workforce at rapid rates due to the pandemic and the gender wage disparities it’s causing, as well as the labor shortage in the restaurant industry.

We’ll hear from legislators, policy experts, and frontline moms, while also giving a nod to Cinco De Mayo with our resident mixologist and frontline mom, who’ll teach how to make the best mocktail (or cocktail) around.

Sponsored by MomsRising, Equal Pay Today, One Fair Wage, High Road Restaurants, and Equal Rights Advocates.

DAY OF May 5th:

SAMPLE SOCIAL FOR May 5th:

Pregnant Workers Fairness Act

The Pregnant Workers Fairness Act (PWFA) is a federal bill that would close loopholes for pregnant workers requesting reasonable accommodations. Let your Senators know that this isn't something that can wait. Every day, pregnant workers are being forced to choose between their income and their health. Tweet at your Senators and ask them to support the PWFA!

https://actnow.io/J9syqEr

Tweets centering Black moms:

On this #MomsEqualPay Day, we uplift Black moms, who are leading so much of the organizing against police violence and anti-Black racism, including how it shows up in workplace and pay discrimination. #BlackLivesMatter

Black moms working full-time year-round earned just 52 cents for every dollar earned by white, non-Hispanic dads in 2019. Black women deserve to be paid fairly for their work. We must value Black women’s work and that starts with #MomsEqualPay

Black mothers are far more likely than other mothers to be the primary or sole breadwinners for their families. #EqualPay is ESSENTIAL to economic stability for Black families. #MomsEqualPay

Black moms are up against racism, sexism, AND the maternal wage gap, making just 52¢ for every $1 paid to white dads. #MomsEqualPay

Black moms are most likely to be breadwinners for families & at the same time to experience pay discrimination, as well as the economic & health impacts of #COVID19 & police violence. Lawmakers must #BuildBackBetter! #MomsEqualPay [Source - CAP]

Discrimination runs through our criminal justice system. Incarceration disproportionately drives many Black moms & families further into poverty long after a sentence. We can’t achieve #MomsEqualPay without reducing barriers to employment for formerly incarcerated mothers. [Source]

Our criminal justice system is unjust. 80% of all women who are incarcerated are mothers, including Black moms, and the majority hold jobs while in prison. But in 8 states, incarcerated people are legally paid NOTHING for their labor. #MomsEqualPay [Source]

Racial, gender & economic justice must be intertwined. If incarcerated Black moms are paid for their labor, it's usually between 8 cents & $2 per hour to do work like make McDonald's uniforms & fight wildfires. This is not what #MomsEqualPay looks like. [Source]

On #MomsEqualPay Day, we can’t ignore the fact that working from home during the #coronavirus pandemic is a privilege 70% of workers don’t have. Low-wage Black & Latinx employees, who already experience unfair pay, are least likely to be able to #stayhome & stay employed. [Source - EPI]

Without the sexist & racist wage gap in our country, Black moms working full-time would each have an “extra” $35,000 from 2019 to weather the #COVID19 storm. #MomsEqualPay [Source - NWLC]

LGBTQ women of color are more likely to be raising kids than their white counterparts, but also more likely to be living in poverty -- in part due to pay discrimination. #MomsEqualPay [Source - MAP]

#MomsEqualPay THREAD: "This country’s pay gap problem — the yawning gap between the wages of Black women and white men — can have especially onerous implications in the criminal justice system." – @monifabandele, Senior VP of @MomsRising (1/3)

"Economically disadvantaged Black women have fewer resources to make bail, causing them to wind up behind bars for far too long, even for crimes they’ve only been charged with and often are not found guilty of." #MomsEqualPay (2/3)

"In short, incarcerating a woman who is poor will only make her poorer." More here: https://bit.ly/2yWa9t4 (3/3)

IWPR Tweets

53% of mothers are pessimistic about achieving equal pay and state that their employers believe that they are less committed to their work due to caretaking responsibilities. It’s time to end this discrimination toward working mothers and their families. https://iwpr.org/iwpr-publications/all-work-and-little-pay-iwpr-survey-shows-worrying-challenges-for-working-mothers/

Before COVID-19, women in the U.S. spent 37% more time on care work than their male counterparts. Now, due to the pandemic, close to two-thirds of mothers report being very or somewhat worried about balancing work and caregiving compared to three in ten other women.

The lack of high-quality affordable child care is a significant barrier to women re-entering the workforce and sustaining employment. One in three mothers has difficulty meeting child-care needs and costs and 37% have difficulties maintaining their current costs.

Mothers have had to bear the brunt of paid and unpaid labor – it’s time to address child care, paid family and sick leave, job quality, and job loss where women are overrepresented.

Center for American Progress Tweets

We cannot fully address racial disparities in maternal health without securing #EqualPay for women of color.

Lower earnings for Black, Latinx, & Native mothers limit their access to high quality health care, contributing to higher risks and poorer maternal health outcomes.

https://tinyurl.com/7d9krt73

➡️Black mom's median annual earnings:$36,400

➡️Native mom's median annual earnings:$35,000

➡️Latina mom's median annual earnings:$32,000

💲Avg cost of a vaginal birth: $15,300

💲Avg 1-yr cost of postpartum care: $3,100

#MomsEqualPay is maternal justice.

https://tinyurl.com/7d9krt73

Moms of color face the widest wage gaps & the poorest maternal health outcomes. And while prenatal & postpartum care can improve those outcomes, the inability to afford care means many will forgo it.

That's why #MomsEqualPay is critical to addressing the maternal health crisis.

Access to healthcare improves health outcomes.

But, moms working in low wage jobs may lack equitable insurance coverage and/or the ability to pay for care.

That’s why we need to #RaisetheWage & improve workplace conditions. #MomsEqualPay

https://www.americanprogress.org/issues/economy/news/2021/02/23/496219/raising-minimum-wage-key-supporting-breadwinning-mothers-drive-economy/

National Partnership for Women and Families Tweets

#FrontlineMom images and shareables here.

Women predominate in frontline jobs that are powering communities during this crisis. This #MomsEqualPay Day, we demand leaders put women and families ahead of corporations, including ensuring women have workplace, health and other critical protections they need. #FrontlineMoms

This #MomsEqualPay Day, make sure the moms in your life know their rights to emergency #paidleave for #childcare! #FrontlineMoms https://www.youtube.com/watch?v=qvF--eNDVw0&feature=youtu.be

#Healthcare workers – 77% of whom are women – aren't guaranteed emergency #paidleave and #paidsickdays protections. Congress must close the gaps in #coronavirus legislation to provide #FrontlineMoms with time to care. #MomsEqualPay NationalPartnership.org/FrontlineWorkers

In workplaces where sexual harassment is not addressed, women may feel less empowered to negotiate salaries and raises, depressing long-term earnings and advancements, which affects their families. #MeToo #MomsEqualPay npwf.info/2IGDd7f

More than 80% of Black moms are key breadwinners for their families, which means their households rely heavily on their wages to make ends meet and get ahead. #MomsEqualPay npwf.info/2CCHgQC

If the wage gap were eliminated, on average, a Latina working full time, year-round would have enough money for more than three additional years of child care. #MomsEqualPay npwf.info/19PBMjz

Nearly 45 percent of AAPI mothers bring in 40 percent or more of their families’ income. Eliminating the #wagegap would provide much-needed income to Asian American women whose wages sustain their households. npwf.info/2EVSZwJ

#Momsequalpay means strengthening their economic security through #fairpay, #paidleave, #paidsickdays and a #minwage increase!

LCLAA Tweets

For FaceBook and Instagram (FB and IG)

Moms across our nation face a disproportionate and discriminatory wage gap. As the number of mothers who are the main breadwinners in their families increases, so does the urgency to eradicate this disparity because doing so would cut women’s poverty rate in half. Many of these women are essential workers: nurses, teachers, farmworkers, health care providers, restaurant workers- to name a few. Their jobs are indispensable to our nation’s economic stability, and recovery from COVID-19. Yet Latina mothers make 46 cents for every dollar paid to white, non-Hispanic fathers. Women CANNOT continue to be punished for being mothers! #MomsEqualPay #FrontlineMoms #Trabajadoras

TWITTER

Latina moms across our nation face a disproportionate and discriminatory wage gap, many of them are essential workers, yet earn 46 cents. Women CANNOT continue to be punished for being mothers! #MomsEqualPay and #FrontlineMoms #Trabajadoras

A Better Balance Tweets:

Too many moms have been pushed out of the workforce due to caregiving obligations. Moms of color are disproportionately affected by a lack of critical protections like paid leave. To end unequal pay, we need #PaidSickDays & #PaidLeaveForAll! #MomsEqualPay https://bit.ly/3ecg8Mp

Thousands of pregnant workers face discrimination on the job, from being denied bathroom breaks to being fired because they’re pregnant. This is a key driver of the wage gap. This #MomsEqualPay Day, tell Congress to pass the Pregnant Workers Fairness Act. bit.ly/3qauLSM

National Advocacy Center for the Sisters of the Good Shepherd