Ghana Rugby Sponsorship Invitation
“Rugby goes well beyond boys and girls having fun with an oval ball. It is about building character based on the values of
Integrity, Passion, Teamwork, Discipline and Respect”
Herbert Mensah, President of Ghana Rugby
CSR - Invest in Character Building
Positive Brand Association
Ghana Rugby is the official Full Member of both World Rugby and Rugby Afrique in Ghana-West Africa and is responsible for the management and development of the game Rugby Union in the country.
Ghana Rugby was established as a Sports Association in Ghana in 2003, registered as the “Ghana Rugby Association”. The Union currently operates as the “Ghana Rugby Football Union”.
On 5 June 2014 Mr Herbert Mensah was elected unopposed as President of Ghana Rugby and his administration and he inherited a blank sheet after eleven years of rugby with almost no records to show for it.
Since Mensah and his administration took over in 2004 Ghana Rugby achieved the following in fewer than four years:
Ghana Rugby is governed by a Constitution that provides for the election and appointment of a Board of Directors and a Chief Executive Officer (CEO).
The Ghana Rugby Constitution amended at the 5 June 2014 Annual General Congress (AGC) was replaced in June 2017 and a new Board was elected in September 2017 consisting of Mr Herbert Mensah (President and Board Chairman), Mr Abdul-Aziz Issah, Mr Bismark Amponsah, Mr James Nunoo, Mr Kobina Nyarko, Mr Michael Ako Wilson (GRUPA Representative), Ms Rafatu Inusah (Women’s Representative), Mr Rian Malan (South Africa), and Mr Steve Noi.
The new Constitution also provides for the appointment of Board Members and two appointments were made since September 2017, namely Mr Ernest Hanson and Mr Chester Anie.
The Members of Ghana Rugby consist of the Regional Rugby Associations (RRAs). Currently there are two RRAs namely the Greater Accra Rugby Association (GARA) and the Central & Western Regional Rugby Association (CentWest).
Geographically the country of Ghana has been divided into four Zones with GARA representing Zone 1 (Greater Accra, Volta and Eastern Regions), CentWest representing Zone 2 (Central and Western Regions). Zone 3 (Brong Ahafo and Ashanti Regions) and Zone 4 (Upper West, Upper East and Northern Regions) are currently not represented.
The envisaged operational structure provides for Divisions reporting to the CEO (currently executed by the President and a select Committee) responsible for:
Herbert Mensah, the President and Board Chairman of Ghana Rugby, is a Ghanaian businessman and sports administrator.
Herbert introduced Rugby to Ghana as far back as 1996 when he, as Country Manager for South African based Naspers’ satellite TV channel MNet, organised the Max Brito Extravaganza in Accra-Ghana.
In 1999 he was appointed as Chairman of the renowned football club Kumasi Asante Kotoko and the changes he brought about to lift the club from the gutters earned him the reputation as the man who changed the face of sports administration in Ghana.
Herbert was schooled in the Uk and played Rugby for Mashonaland in Zimbabwe and for Saracens in the UK.
After many years of requests by Rugby clubs in Ghana for Herbert to get involved in the Union’s administration he finally decided to make the move and was elected unopposed as President on 5 June 2014.
As astute businessman he immediately ordered an audit on the state of Rugby in Ghana based on the criteria set by its governing body, World Rugby. As part of this audit he also visited the offices of World Rugby in Dublin to seek guidance and advice.
The audit conducted by Herbert concluded that he had a “zero base” to start the rebuilding process of Ghana Rugby in all aspects of the Key Performance Areas (KPAs) including governance and administration, finance, participation/youth development, training and education, domestic competitions, performance of the national team and development of women’s rugby.
Training & Education
The running of Rugby is governed by the Rules & Regulations of World Rugby, its governing body. Ghana Rugby falls under the administration of Rugby Africa, one of the regional bodies of World Rugby, and is subject to an annual evaluation based on the above eight KPAs.
The major critical criteria set by World Rugby to become a Full Member was met by December 2016 and included:
The 2018 Ghana Rugby Budget submitted to World Rugby as part of its evaluation and application for funding from the Development Investment Programme indicated a minimum required investment of GHS 2.5 million (GBP 410,000).
Due to revenue available to the Union the required investment fell short substantially and the following actual investments were made since 2015.
GRFU Audited Statements (GHS)
Note: The 2015 debt figure reflect investment loans made by the GRFU President since assuming office on 5 June 2014 till end of the 2015 financial year.
Revenue in 2017 was less than ten percent (10%) of the estimated investment required to fund the operations of Ghana Rugby. The Union has been able operate on a shoestring budget due to support from volunteers and loans from the President, Mr Herbert Mensah.
Sport globally is having a tough time and it is really major Clubs and Unions owned by the very wealthy who are going from strength to strength. The sources of funding open to Ghana Rugby are few and far between:
Without the support of companies such as Panafrican/Komatsu, Golden Tulip Accra, Gino and Interplast Ghana Rugby would not have been able to take part in the international tournaments in which they managed to both host and achieve the highest success - the 2017 Rugby Africa Regional Challenge and the 2018 Rugby Africa Bronze Cup.
However, if funding had matched the statement of need/budget, Ghana could by now have entered more national teams such as the women’s sevens and junior sevens teams in Continental and possibly global competitions.
Ghana Rugby is very aware that corporate bodies only invest where they can get a return on the investment. In terms of marketing spend sponsors want to see any one or more of the following:
The budget required to run the KPAs of Ghana Rugby is GHS 2.5 million. The following are specific programmes and part of the KPAs requiring sponsorships that will ensure visibility, goodwill and brand reinforcement.
GHS 465,000 ($100,000)
GHS 580,000 ($125,000)
GHS 512,000 ($110,000)
GHS 700,000 ($150,000)
GHS 305,000 ($65,000)
The need for new or used for kit and equipment over all programmes will never end, and may include:
Various opportunities to showcase your brand exist, and Ghana Rugby will work with your marketing team to get the most for you out of the sponsorship.
Ghana Rugby prides itself on its ability to reach the major/most-read media in Ghana through its excellent media relations.
With the addition of the APO Group as distributor of African Rugby related news we have been able to reach all markets in Africa and indeed globally.
During and after the 2018 Rugby Africa Bronze Cup an impressive 290 to 374 media pickups were reported by the APO Group. More detail on this exposure can be viewed here.
Ghana Rugby also has an aggressive communication policy that ensures the use of most popular social media channels that are exploited fully to distribute news, information and to promote the interest of our sponsors and supporters.
The best recipe has always been to form a team with our sponsors and their marketing team(s) and to plan the PR and Exposure Strategy ahead of programmes and events.
Mr Herbert Mensah: President