Luxembourg Bear Pride 2019

Partner & Sponsoring opportunities

Introduction

Bear Pride Luxembourg is an annual event launched by Thibault Milan and José Sanchez and transferred to the non-profit Bear Dukes Luxembourg a.s.b.l. It’s now the 4th year it’s happening in Luxembourg. The main goal of this event is to federate Gay Bears (gay mens) from all Europe in Luxembourg for an entire weekend.

We are waiting for an average population of 200 people with a peak on main events.

We’ll hold the election of Mr. Bear Luxembourg 2019 on Friday October 18th, after a “Meet & Greet” event where we’ll look to stimulate meeting new people, especially for the more shy of the attendees. Those events are open to anyone.

On Saturday evening, there will be the main event Woof Luxembourg, which is a men-only party for bears & fetish people and people attracted to it.

For both events, there’s an opportunity for sponsoring the event directly in exchange of different perks & communication slots we’ll go in detail later on.

Metrics

Main Target

20-45 years-old men from France, Belgium, Germany, Luxembourg


Partnership

Bear Dukes Luxembourg a.s.b.l is looking to partners that will offer discounts on their shop or a selection of products for people that will choose to come for the entire week for the Bear Pride Luxembourg.

It could be for example 20% in your store for the weekend, or a perpetual happy hour on a dedicated cocktail if you are a bar, … whatever suits you most. We wanted to help you attract more customers in exchange for some incentives that we’ll publish.

Communication around the partnership

The partnership will be announced on

We’ll also give you stickers to apply to your shop in order to be more identifiable for the community and tourists. Those stickers will state you are an official partner of the Bear Pride Luxembourg 2018.

✅ The online guide will stay online after the event, meaning your communication about your partnership will last after the event.

We are still looking for the possibility to edit a gay guide for the event. But it may be a separated project for the upcoming year. If so, you will qualify to be mentioned in it anyway.

Exclusion

Because it’s just a mutual help (we are looking to build a community and give it visibility, starting with friendly partners in Luxembourg and around, you are looking for visibility for your business), we do not offer direct publicity like placing your logo in the different event ad material, online or print. We’ll refer to the “partner’s deals” and put a link where people can get information.

If you are looking for more direct visibility, you can complete with a sponsor package.

How to apply

Just contact me by email (Thibault Milan) at thibault@bears.lu or by Messenger, Instagram… you name it. Tell me what you are thinking in terms of a deal for our visitors and we’ll set it in place with you.


Sponsoring

For the ones of yours who are looking to maximise their exposure to our clients, attendees and our community, we are offering different sponsoring forms : bronze, two different silver and gold sponsor package.

Communication Sponsor (bronze)

You are a magazine (online or printed), an agency, a publisher or a media (or even an LGBT venue) and you want to help us reach new people about our event. In exchange for the placement of our ads (available in different formats, digital or printed) we are offering:

  1. Your logo on our communication sponsor slot of our printed posters and flyers
  2. Your logo on our online communication in social media, websites, newsletters
  3. Your logo on our advertising of our party

Facilities Sponsor (silver)

You are a venue manager, a transportation operator or you can provide such services and you can help us by providing support for moving people or hosting an event. In exchange we are offering:

  1. All Bronze perks but with a priority placement (bigger and more visible)
  2. Announcement on our social media and newsletter of your sponsoring (title, small text about our collaboration, who you are…) and a link to your business.

Mr. Bear Election Sponsor (silver)

For the election event only we are opening a special sponsorship slot to any sponsor who will offer gifts, perks, discounts… to our next Mr. Bear Luxembourg (and firsts runners if you want). In exchange of such gift you will receive:

  1. All Bronze perks but with a priority placement (bigger and more visible) for the Election night event
  2. Announcement on our social media and newsletter of your sponsoring (title, small text about our collaboration, who you are…) and a link to your business
  3. Pictures of the candidates, new Mr. Bear and First Runners (if applicable) with your products. You will also receive the right to use those picture for your advertising and marketing, online and printed[1]

Financial Sponsor (gold)

You understand that even a non-profit need financial support to organise such king of events, renting the venues (if apply), paying for all the sound system, lights, performers, DJs, … and you want to support us financially.

We are different kinds of rates of support, starting at €150,- for one event and €500,- for the entire weekend. It includes in exchange:

  1. All the Silber perks (so the Bronze ones too)
  2. Allowing you to put your own advertising in the event(s), physically (roll up, flyers, PLV, you name it…)
  3. Allowing you to put your own advertising in the bags, we’ll distribute to people that take the weekend pass

An invoice will be provided for all financial sponsors.

How to apply

Just contact me by email (Thibault Milan) at thibault@bears.lu or by Messenger, Instagram … whatever. Tell me what kind of partnership you are looking for and we’ll discuss the details. Don’t be shy, we can accommodate and do some extra/tailormade sponsorship.


Révisions

Version

Date

Comment

1.1

5.8.2019

Update 2019 Edition

1.0

11.07.2018

Initial version


[1] Under some conditions of quoting and credits.