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Style Guide for GUSD district and School Website
1. Branding and Logo Usage:
- Use the official school logo consistently throughout the website.
- Ensure the logo is clear, easily recognizable, and maintains its original proportions.
- Maintain a consistent color scheme that aligns with the school's branding guidelines.
- Choose clear and easily readable fonts for the website content. Use the same font consistently throughout the site.
- Use larger font sizes to enhance readability, especially for younger audiences.
- Differentiate headings and subheadings with appropriate font styles and sizes.
- Ensure proper line spacing to avoid crowding of text.
- Select a vibrant attractive, and engaging color palette that reflects the school's identity. Avoid dated jewel tone palettes.
- Use colors that are visually appealing to children while maintaining readability.
- Limit the number of colors used to maintain a cohesive visual experience.
- Campussuite color themes supports a primary, secondary, and tertiary color for each site.
- 4. Layout and Navigation:
- Keep the layout clean, simple, and intuitive for easy navigation.
- Utilize clear and descriptive headings to organize content into logical sections.
- Implement a user-friendly menu system for easy access to different sections of the website.
- Maintain consistency in the placement of key elements like the logo, menu, and search bar across pages.
- Incorporate high-quality images that represent the school environment and activities.
- Use images that showcase diversity and inclusivity.
- Ensure images are properly optimized for fast loading without compromising quality.
- Include alt text for all images to provide accessibility for visually impaired users.
- Write clear and concise content tailored to the elementary school audience.
- Use simple language and avoid jargon or complex vocabulary.
- Break down text into short paragraphs with descriptive headings for easier reading.
- Incorporate bullet points, numbered lists, or infographics to present information in a visually appealing manner.
- Keep the content engaging and informative, covering important aspects such as curriculum, activities, and events.
- Ensure the website is accessible to individuals with disabilities.
- Follow accessibility guidelines such as using alt text for images and providing captioning for videos.
- Implement proper heading structure to assist screen readers.
- Design the website to be compatible with keyboard navigation.
- 8. Responsiveness and Mobile-Friendliness:
- 80 percent of our users are accessing the district and school websites from a mobile device. Please check that pages appear correctly on both mobile and desktop screens.
- Design the website to be responsive, adapting to different screen sizes and devices.
- Optimize images and other media for mobile devices to reduce loading times.
- Test the website's functionality and appearance on various devices and browsers.
- 9. Social Media Integration:
- Integrate social media widgets or buttons to allow easy sharing of content.
- Display links to official social media accounts to encourage engagement.
- Ensure the social media links open in new tabs or windows to retain website visitors.
- 10 . Contact Information:
- Include clear and prominent contact information for the school, including phone numbers, email addresses, and physical addresses.
- Provide a contact form for inquiries or feedback, if applicable.
Remember, the style guide should serve as a reference and maintain consistency throughout the website. Regularly review and update the style guide as needed to accommodate changes or improvements to the website design and functionality.
4:19
also - photos for department staff?
4:20
always include alt text for images for ADA compliance
Linked documents should be html pages or PDFs, not Word, Powerpoint or Google Docs. 4:20
prefer text, to images and attachments for ADA compliance. For example consider placing content inline (staff directory, bell schedules, etc) instead of a PDF that the user has to open or download.
4:21
in general don't do inline translation - let the translate function for the website handle this
4:22
always consider the audience of a page/site
4:22
menus should have less 4-7 items ideally
Broken links should be identified and fixed in a timely manner
Font types should be easy to read and a common style.