The Streetly Academy
Tourism
PRIDE in all we do.
Subject Intent
In Travel and Tourism at The Streetly Academy we aim to inspire student’s passion for travel while developing their skills, knowledge and understanding of the Travel and Tourism industry.
Tourism is one of the fastest growing industries in the world and provides employment to almost 10% of the job market. We hope that our Travel and Tourism students go on to work in this dynamic and wide ranging industry. To support their career paths we offer a curriculum at key stage 4 and 5 to develop students' knowledge of the vast industry whilst also nurturing their skills to ensure they are successful in their chosen careers.
We also aim to encourage students to travel wherever they would like to; locally, nationally and internationally. We hope to inspire students by exploring a range of different destinations and opening the minds and the hearts of students to the possibilities of travel. To accompany this passion we aim to educate students in how to travel easily, safely and responsibly and develop students skills and confidence in planning and booking trips.
Curriculum Information
Key Stage 4
As part of their GCSE options students can complete Pearson BTEC Level 1/Level 2 Tech Award in Travel and Tourism. This course involves a combination of exam and set tasks (completed in a set time frame under exam conditions)
Year 10
Term 1 | Term 2 | Term 3 | ||||
Topic | Component 1: Learning aim A: demonstrate an understanding of the UK travel and tourism industry | Component 1: Learning aim B: Explore popular visitor destinations | Review and completion of set tasks for component 1 - research and write up | Component 2: Learning aim A: Demonstrate an understanding of how organisations identify customer needs and travel tourism trends | Component 2: Learning aim B: Recognise how the needs and preferences of travel and tourism customers are met | |
Year 11
Term 1 | Term 2 | Term 3 | ||||
Topic | Component 3: Content A: Factors that influence global travel and tourism | Component 3: Content B: Impact of travel and tourism and sustainability | Review and completion of set tasks for component 2 - research and write up | Component 3: Content C: Destination management Exam preparation | Review and exam preparation | |
Key Stage 5
At key stage 5 students study Pearson BTEC Level 3 National Extended Certificate in Travel and Tourism
Year 12
Term 1 | Term 2 | Term 3 | ||||
Topic | Unit 1: Learning aim A - types of travel and tourism Unit 2: Learning aim A: Geographical awareness, locations and features giving appeal to global destinations | Unit 1: Learning aim B: The types of travel and tourism organisations, their roles and the products and services offered to customers Unit 2: Learning aim B: Potential advantages and disadvantages of travel options to access global destinations | Unit 1: Learning aim C: The scale of the travel and tourism industry Unit 2: Learning aim C: Travel planning, itineraries, costs and suitability matched to customer needs | Unit 1: Learning aim D: Factors affecting the travel and tourism industry Unit 2: Learning aim D: Consumer trends, motivating and enabling factors and their potential effect on the popularity of global destinations | Unit 1: Revision of unit 1 and exam preparation Unit 2: Revision of unit 2 and exam preparation | Preparation for unit 3 and unit 4 |
Year 13
Term 1 | Term 2 | Term 3 | ||||
Topic | Unit 3 Learning aim A: Explore role of marketing activities in influencing customer decisions and meeting customer needs in travel and tourism Unit 9: Learning aim A: Investigate the nature, role and appeal of visitor attractions | Unit 3: learning aim B: Examine the impact the marketing activities have on the success of different travel and tourism organisations Unit 9: Learning aim B: Examine how visitor attractions meet the diverse expectations of visitors | Unit 3: learning aim C: Carry out market research in order to identify a new travel and tourism product or service Unit 9: Completing assignments for A and B | Unit 3: learning aim D: Producing promotional materials and activities Unit 9: Learning aim C Explore how visitor attractions respond to competition and measure their success and appeal | Unit 3 and Unit 9: Completion of assignments | N/A |
Thank you for reading. Read more on our website
The Streetly Academy
