Visual Design and Organization

CATEGORY

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Mechanics and Optics

Poor grammar, improper capitalizations and misspellings are distracting. Font, color, text size and spacing are not consistent and show lack of cohesion.  

Free of major grammar, capitalization and misspellings errors. Font, color, text size and spacing are consistent but do not fit the scope of the task.

Limited grammar, capitalization and misspellings errors. Font, color, text size and spacing are consistent and fit with the scope of the task.

No grammar, capitalization and misspellings errors. Font, color, text size and spacing are consistent and dynamically fit with the scope of the task

Content Message and Focus

Does not communicate content in clear and concise message due to lack of synthesis or inability to consistently focus content on a main idea or concept.

Synthesis of content communicates a general message that lacks both clarity and conciseness. Needs to more consistently focus content on main idea or concept.  

Communicates content by thoughtfully synthesizing message but needs refinement in either clarity or conciseness. Adequately focuses content on a main idea(s) or concept(s).

Consistently communicates content by thoughtfully synthesizing message with clarity and conciseness. Content dynamically focuses on a main idea(s) or concept(s).

Organization and Balance

Design lacks clear method of organization. Consistency in the order of information is poor and distracts from content. Poor balance of visuals and text making it difficult to process information.

Design attempts to establish method of organization through majority of design but could use more thought. Order of information is adequate. Some balance of visuals and text but not consistent in design.

Design establishes clear method of organization throughout. Order of information is easy to follow and shows forethought. Good balance of visuals and text throughout design but could be better organized.

Method of organization is clear and consistent throughout entire design. Order of information makes for excellent flow and shows critical thought. Excellent balance and organization of visuals and text throughout design.

Use of Technology/Platform

Fails to use tools/technology to manage and leverage assignments and project tasks resulting in missing components or entire work.

Uses tools/technology to manage and leverage assignments and project tasks but not to full capabilities

Effectively uses tools/technology to manage and leverage assignments and project tasks.

Dynamically uses tools/technology to manage and leverage assignments and project tasks. Shows mastery of tools/technology.