Visual Design

CATEGORY

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Mechanics

Poor grammar (written or spoken), improper capitalizations, misspellings/ mispronunciations, punctations/flow are distracting from goal(s) of design.  

Free of major grammar (written or spoken), capitalization, misspellings/ mispronunciation errors.

Limited grammar (written or spoken), capitalization, misspellings/ mispronunciation errors.

No grammar (written or spoken), capitalization, misspellings/ mispronunciation errors.

Contrast & Balance

Size, color, and shape of text and/or visuals are not using the principle of contrast and balance. There is a lack of visual cohesion distracting from goal(s) of design.  

Size, color, and shape of text and/or visuals are being considered, but not effectively following the principles of contrast and balance. There is some visual cohesion but room for growth.

Size, color, and shape of text and/or visuals are being considered and  effectively following the principles of contrast and balance. There is some visual cohesion but room for growth to support the goal(s) of design.  

Size, color, and shape of text and/or visuals are enhancing the overall goal(s) of the design. There is excellent visual cohesion.  

Content Message and Focus

Does not communicate content in a clear and concise message due to lack of synthesis or inability to consistently focus content on a main idea or concept.

Synthesis of content communicates a general message that lacks both clarity and conciseness. Needs to more consistently focus content on main idea or concept.  

Communicates content by thoughtfully synthesizing message but needs refinement in either clarity or conciseness. Adequately focuses content on a main idea(s) or concept(s).

Consistently communicates content by thoughtfully synthesizing message with clarity and conciseness. Content dynamically focuses on a main idea(s) or concept(s).

Organization

Design lacks a clear method of organization. Consistency in repetition, alignment, proximity and the order of information,  is poor and distracts from the content. Poor organization of visuals and text making it difficult to process information.

Design attempts to establish a method of organization through a majority of design but could use more thought. Consistency in repetition, alignment, proximity and the order of information is adequate. Some organization of visuals and text but not consistent in design.

Design establishes a clear method of organization throughout. Consistency in repetition, alignment, proximity and the order of information is easy to follow and shows forethought. Good organization of visuals and text throughout design but could be better organized.

The method of organization is clear and consistent throughout the entire design. Consistency in repetition, alignment, proximity and the order of information makes for excellent flow and shows critical thought. Excellent organization of visuals and text throughout the design.

Use of Technology/Platform

Fails to use tools/technology to manage and leverage assignments and project tasks resulting in missing components or entire work.

Uses tools/technology to manage and leverage assignments and project tasks but not to full capabilities.

Effectively uses tools/technology to manage and leverage assignments and project tasks.

Dynamically uses tools/technology to manage and leverage assignments and project tasks. Shows mastery of tools/technology.