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Code of Ethics and Business Conduct

Our Core Values & Beliefs.

Our Mission.

To leverage our modern lace technology to give everyone the independence of tying their own shoes.  


Our products, materials and packaging are all made in the United States of America, most of them within 30 miles of our homes.


We embrace the diversity of the individual. Differences make us stronger.


By working together we can achieve results greater than the sum of our individual parts.


We believe in serving our partners, be they customers or suppliers. We stand behind our product and our business commitments.


We exist within an ecosystem and will consider the impact of our actions on that system. We will minimize our consumption, recycle where possible, and do all we can to eliminate waste.

Build Trust and Credibility.  The success of our business is dependent on the trust and confidence we earn from our employees, customers and shareholders.  We gain credibility by adhering to our commitments, displaying honesty and integrity and reaching company goals solely through honorable conduct. It is easy to say what we must do, but the proof lies in our daily actions. Ultimately, we will be judged on what we do. When considering any action, it is wise to ask: Will this build trust and credibility for SnapLaces? Will it help create a working environment in which SnapLaces can succeed over the long term? Is the commitment I am making one I can follow through with? The only way we will maximize trust and credibility is by answering “yes” to those questions and by working everyday to build our trust and credibility.

Respect for the Individual.  We all deserve to work in an environment where we are treated with dignity and respect. SnapLaces is committed to creating such an environment because it brings out the full potential in each of us, which, in turn, contributes directly to our business success. We cannot afford to let anyone’s talents go to waste.

Create a Culture of Open and Honest Communication.  At SnapLaces everyone should feel comfortable to speak his or her mind, particularly with respect to ethics concerns. Managers have a responsibility to create an open and supportive environment where employees feel comfortable raising such questions. We all benefit tremendously when employees exercise their power to prevent mistakes or wrongdoing by asking the right questions at the right times.

SnapLaces will investigate all reported instances of questionable or unethical behavior. In every instance where improper behavior is found to have occurred, the company will take appropriate action. We will not tolerate retaliation against employees who raise genuine ethics concerns in good faith.

Employees are encouraged, in the first instance, to address such issues with their managers or the Chief Human Resources Officer, as most problems can be resolved swiftly. If for any reason that is not possible or if an employee is not comfortable raising the issue with his or her manager or Human Resources, SnapLaces’ Chief Executive Officer does operate with an open-door policy.

Set Tone at the Top.  Management has the added responsibility for demonstrating, through their actions, the importance of this Code.  In any business, ethical behavior does not simply happen; it is the product of clear and direct communication of behavioral expectations, modeled from the top and demonstrated by example. Again, ultimately, our actions are what matters.

To make our Code work, managers must be responsible for promptly addressing ethical questions or concerns raised by employees and for taking the appropriate steps to deal with such issues. Managers should not consider employees’ ethics concerns as threats or challenges to their authority, but rather as another encouraged form of business communication. At SnapLaces, we want the ethics dialogue to become a natural part of daily work.

Compliance with Law.  SnapLaces’ commitment to integrity begins with complying with laws, rules and regulations where we do business. SnapLaces and all subcontractors shall comply with all applicable federal, state, and local laws, rules, and regulations in providing goods and services under any Agreement with any University. In addition, SnapLaces will comply with all applicable University rules, regulations, and ordinances when on University premises.

Nondiscrimination. SnapLaces shall not subject any person to discrimination in employment, including hiring, salary, benefits, advancement, discipline, termination, or retirement, on the basis of race, gender, color, religion, nationality, ethnic or social origin, age, disability, marital status, reproductive or familial situation, Vietnam-era status, height, weight, sexual orientation, or political opinion.

Affirmative Action. SnapLaces shall be an equal employment opportunity employer and during the performance of any Agreement, it will comply, if applicable, with Federal Executive Order 11246, as amended; the Rehabilitation Act of 1973, as amended; Public Law 101-507 for the benefit of socially and economically disadvantaged individuals; the respective regulations issued thereunder; and the Michigan Elliott-Larsen Civil Rights Act of 1976, as amended.

Freedom of Association and Collective Bargaining. SnapLaces shall recognize and respect the rights of employees to freedom of association and collective bargaining, including, if applicable, the rights set forth in the National Labor Relations Act, as amended; the Michigan Labor Mediation Act, as amended; the Michigan Public Employment Relations Act, as amended; or such other labor relations laws as may be applicable.

Labor Standards: Wages, Hours, Leaves, and Child Labor. SnapLaces shall recognize and respect the legal rights of employees concerning minimum and prevailing wages, wage payments, and maximum hours and overtime; legally mandated family, childbirth, and medical leaves and return to work thereafter; and limitation s on child labour; including, if applicable, the rights set forth in the Federal Fair Labor Standards Act, the Federal Davis-Bacon Act, the Federal Family and Medical Leave Act, and any state laws defining such labor standards.

Health and Safety. SnapLaces is dedicated to maintaining a healthy environment. SnapLaces shall provide a safe and healthful working environment to prevent accidents and injury to health, including reproductive health, arising out of, linked with, or occurring in the course of work or resulting from the operation of the vendors’ facilities. During the performance of any Agreement, all products, services, use of equipment, working conditions, employee training or licensing requirements, and activities performed by the vendor of the vendor’s subcontractors shall be in compliance, if applicable, with the Federal Occupational Safety and Health Act, the Michigan Occupational Safety and Health Act, and all other applicable federal, state, and local laws, rules, regulations, and ordinances, including but not limited to the environmental safety and health requirements set forth in 29 Code of Federal Regulations, 40 CFR, and 49 CFR.

Forced Labor. SnapLaces shall not use, or purchase supplies or materials that are produced by using any illegal form of forced labor.

Harassment or Abuse. Every employee shall be treated with dignity and respect. No employee shall be subject to any physical, sexual, psychological, or verbal harassment or abuse. Vendors shall not use or tolerate any form of corporal punishment.

Preferential Standards

Living Wage. SnapLaces recognizes that maintaining the dignity and meeting the essential needs of employees and their families require a reasonable living ware. Basic needs include food, shelter, clothing, healthcare, education, and transportation. SnapLaces shall strive to provide a living wage with employees, which is the net compensation sufficient to meet basic needs. Compensation standards will be adjusted periodically based on experience and increased knowledge concerning local labor markets and living conditions.

International Human Rights. Human rights constitute a core value of SnapLaces. We shall strive to meet or exceed all well-recognized international human rights and labor standards, such as the Universal Declaration of Human Rights.

Environmental Protection. SnapLaces recognizes safeguarding the environment for the benefit of all peoples now and in the future is a matter of increasing concern in the academic community as well as in society generally. We will strive to show leadership in environmentally responsible practices and production methods and that meet well-established certification standards. We will consider specific factors including but are not limited to the minimization of waste products, use of post consumer recycled materials in the production of finished products and the recyclability of finished products, energy efficiency, and the durability, biodegradability, and reparability of the product we sell to any university.

Foreign Law. SnapLaces and our suppliers operating under foreign law shall comply with all foreign laws applicable to the subject matter of this Code insofar as they are consistent with the provisions of this Code. SnapLaces shall also comply with all provisions of the Code insofar as they do not violate applicable foreign law.