TURN IT UP CHALLLENGE: OFFICIAL RULES

1. PRELIMINARY INFORMATION: By entering in the Turn it Up Challenge (“Turn it Up”), you accept and agree to be bound by these official rules (“Official Rules”). Turn it Up is sponsored by SoulCycle LLC, located at 609 Greenwich Street, New York, NY 10014 (“SoulCycle”). Turn it Up is subject to all applicable federal, state, municipal, and local laws and regulations; void where prohibited by law.

2. ELIGIBILITY: Turn it Up is open only to legal residents of the 50 United States, the District of Columbia, and the United Kingdom who register to participate in Turn it Up and are at least 18 years of age as of the date they register to participate (each, an “Entrant”). Employees, independent contractors, officers, and directors of SoulCycle, its affiliates, its prize providers and each of their respective immediate family members (spouse/domestic partner, parents, children, siblings and their respective spouses) and those living in the same household of each (whether legally related or not) are not eligible to  win. Individuals who are not in good standing with SoulCycle (e.g., due to past-due balances) or are not permitted to enter or ride at SoulCycle studios will not be eligible to enter or win.

3. REGISTRATION: All eligible Entrants must register to participate in Turn it Up by visiting the registration page at https://www.soul-cycle.com/turn-it-up/ and completing and submitting the form. Additional information for corporate entrants (“Corporate Team Entrants”) are below. Registration will begin on April 14, 2025 at 12:00 AM local time and continue until the end of the Entry Period (the “Registration Period”). Eligible Entrants can also form accountability teams of between 2-50 Entrants (together an “Entrant Team”) and participate in Turn it Up as a team (though Prizes will be awarded on an individual basis only) by visiting the registration page at https://www.soul-cycle.com/turn-it-up/ and completing and submitting the form, including by selecting a team name (as applicable). Only one (1) member of the Entrant Team must complete the registration form for the team, and participants may join an Entrant Team while registering as an Entrant. All team participants must otherwise be eligible to participate and must book and complete Classes in accordance with SoulCycle standard policies and procedures.  Entrant Teams may not select, and SoulCycle may disqualify from participation in Turn it Up, any team name that SoulCycle, in its sole discretion, deems to be inappropriate, including because the image is or depicts conducts that is violent, sexually explicit, illegal, racially or morally offensive, or infringes on SoulCycle’s or any third party’s intellectual property, privacy or rights of publicity.  Eligible Entrants and Entrant Teams have the opportunity to register for Turn it Up during the Registration Period; however, any Classes taken before the Entry Period begins will not count towards Turn it Up.  Eligible Entrants and Entrant Teams may register to participate in Turn it Up at any time during the Registration Period, and any Classes completed during the Entry Period, but prior to Entrant’s registration, will count toward Turn it Up.

4. ENTRY PERIOD: The entry period for Turn it Up (collectively the “Entry Period”) is from April14, 2025 at 12:00 AM local time through May 22, 2025 at 11:59 PM local time, where local time is determined based on the SoulCycle studio located closest to Entrant’s place of residence.

5. HOW TO ENTER AND PARTICIPATE: Entrants can be eligible to receive prizes by completing paid, in-person SoulCycle classes (each, a “Class”) to reach their individual goal.  Forty-five (45) minute and sixty (60) minute classes will count as one “Class” towards the total Classes completed and ninety (90) minute classes will count as two (2) “Classes” towards the total Classes completed. The date of each Class must occur within the Entry Period, but can be booked prior to the start of the Entry Period.  Only one bike booked per Class will count towards the total Classes completed. Classes that are booked but where the Entrant does not check-in with the Studio will also not count towards the total Classes completed. Classes completed on the SoulCycle At-Home Bike do not count towards Challenge goals. SoulCycle’s records govern and control, and all decisions related to the number of Classes completed by an Entrant will be in SoulCycle’s sole discretion and will be final and binding upon Entrant.  Entrants (including individuals who are participating on an Entrant Team) are limited to three (3) eligible Classes per day.

PARTICIPATION IS LIMITED BASED ON CLASS SCHEDULE AND BIKE AVAILABILITY.  SOULCYCLE’S STANDARD RULES FOR BOOKING, WAITLISTS, CANCELLATIONS, LATE CHECK-INS (INCLUDING REASSIGNING BIKES 4 MINUTES BEFORE CLASS STARTS), AND PARTICIPATION IN CLASSES APPLY.  ALL ENTRANTS MUST COMPLY WITH ALL STANDARD SOULCYCLE RULES, TERMS, CONDITIONS AND REQUIREMENTS, INCLUDING BY COMPLETING ANY RIDER WAIVERS OR RELEASES. ENTRANTS MUST ALSO SATISFY AND COMPLY WITH SOULCYCLE’S COVID-19 HEALTH AND SAFETY POLICIES AND PROCEDURES APPLICABLE TO THE STUDIO HOSTING THEIR ENTRY CLASS, INCLUDING ANY PROOF OF VACCINATION, MASKS OR SOCIAL DISTANCING REQUIREMENTS OR POLICIES OF SOULCYCLE.

SOULCYCLE ENCOURAGES YOU TO CONSULT YOUR PHYSICIAN PRIOR TO BEGINNING OR INTENSIFYING ANY EXERCISE PROGRAM, AND TO SEE THEM ON A REGULAR BASIS.  IF YOU EXPERIENCE ANY PAIN OR DIFFICULTY WITH ANY PART OF YOUR PARTICIPATION IN ANY CLASS, STOP AND CONSULT YOUR PHYSICIAN RIGHT AWAY.  

6. PRIZES: All Entrants are entitled to receive one (1) prize (each a “Prize”) as described in the table below based on the number of Classes they set as their Class goal during registration and complete during the Entry Period. For example, an Entrant who completes 22 Classes will receive the Prize for the 20 Class Tier, but will not also receive the Prize for the 10 Class Tier). Additionally, if Entrants complete Classes in excess of and in a tier higher than their goal set during registration, Entrants will not receive a Prize for that higher tier unless they change their Class goal to match the higher tier. Entrants will be notified by SoulCycle when they complete their particular Class goal and will be given an option to change their Class tier goal at that time. Prizes are awarded based on the number of Classes each individual Entrant completes and not on the amount each Entrant Team completes (and Entrant Teams are for accountability purposes only).  Prizes are subject to the additional terms and conditions noted below.

The total ARV for Turn it Up Prizes is $400 USD / £304 GBP. ARVs are listed as of the date of printing of these Official Rules. The difference in value of Prize as stated herein and value at time of prize notification, if any, will not be awarded. Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by SoulCycle. Prizes are non-transferable, non-descendible, have no cash value or equivalent, and may not be resold. All taxes and other assessments resulting from accepting a Prize, regardless of whether it, in whole or in part, is used, are the sole responsibility of the Winner and Winner may be subject to withholding tax. In no event will SoulCycle be obligated to award more than the stated number of Prizes challenge-wide. SoulCycle reserves the right to substitute any Prize with a different item of equal or greater approximate retail value. A Prize may not be awarded if, among other things, a Winner does not meet the eligibility requirements or the Prize is not properly claimed.

Additional Terms for Prize Classes: Any Classes, Soul Early Credits, and/or discount codes for merchandise earned will automatically be issued and added into each Entrant’s SoulCycle account and/or e-mailed to the Entrant’s email address on-file approximately seven to ten (7-10) business days after the Entry Period ends. Prizes for All Prize Discounts and/or Classes are subject to SoulCycle’s terms and conditions, including in relation to booking and cancellation, and, for this Turn it Up promotion, must be used within fifteen (15) days of issuance, at which point any unused Prize Discounts and/or Classes will expire. Prize Discounts and/or Classes are valid only for the region that the rider selects when signing up for Turn it Up. 

*Any Soul Early Credit earned for redemption through satisfaction of the 10 Class tier shall not be eligible for redemption at destination studios (i.e., SoulCycle Bridgehampton (“The Barn”), SoulCycle East Hampton, SoulCycle Montauk).

Additional Terms for the Retail Prize Items: Retail Prizes will be shipped to each Entrant, at the address included in their Winner Documentation or as otherwise provided to SoulCycle. Retail Prizes are subject to availability, and availability within each SoulCycle studio may vary. Retail Prizes may not be purchased, sold, traded or transferred. Entrants will have an opportunity to request the size of any clothing Prizes, but SoulCycle cannot guarantee availability of a particular size and reserves the right to substitute an alternative size.

7. COMMUNICATION WITH WINNERS: SoulCycle will contact each potential winner by email (using the email address then on-file with SoulCycle) on/about two (2) business days after the Entry Period, but notification may be expedited or delayed in SoulCycle’s sole discretion. Potential winners must reply to the email and claim their Prize by providing any information or documentation requested by SoulCycle, which may include signing a Winner Affidavit and Prize Acceptance Form (the “Winner Documentation”). Potential winners must complete the foregoing requirements within seven (7) business days after SoulCycle sending its initial notification email. If a potential winner does not complete such requirements within such period, or if SoulCycle’s initial message is returned as undeliverable or the potential winner is otherwise deemed ineligible, not in compliance with these Official Rules or declines to accept the Prize, SoulCycle may, in its sole discretion, disqualify the potential winner without further notice and either forfeit the Prize or select an alternate potential winner from the eligible entries received for the applicable Entry Period. All results are unofficial until SoulCycle’s acceptance of each potential winner’s claim of their Prize and completion of required Winner Documentation (once accepted, each a “Winner”). Entrants that do not win will not be notified.

8. PRIVACY: By entering and participating in Turn it Up, each Entrant agrees to be bound by SoulCycle’s Privacy Policy, available at https://www.soul-cycle.com/legal/privacy-policy. By entering Turn it Up, each Entrant grants SoulCycle permission to include Entrant’s full name, likeness (including any photos or videos taken at or during a Class) on SoulCycle’s website, mobile app, social media accounts or other marketing materials and channels and/or otherwise in a publicly-available winners list or announcement.

9. GENERAL RULES: By entering Turn it Up, Entrant accepts and agrees to these Official Rules and the decisions of SoulCycle, which shall be final and binding in all matters, and Entrant represents to SoulCycle that it is eligible to participate in Turn it Up and that all information it provides is and will be accurate. Proof of submission is not proof of receipt of entry. SoulCycle is not responsible for (1) incomplete, lost, late, damaged, illegible or misdirected entries, Prizes, notifications or other communications (including without limitation as a result of any e-mail filtering by an Entrant’s ISP, or e-mail provider, insufficient space in a user’s email account or errors or losses of any postal or delivery service); (2) technical problems (including without limitation malfunctions of any telephone lines, computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any combination thereof); (3) fraud; (4) typographical or other error in the printing or display of Turn it Up materials, including the Official Rules or Prize descriptions, administration of any part of Turn it Up or announcement of the Prizes or the Winners; or (5) any factor beyond SoulCycle’s reasonable control that may impair the integrity, security, fairness, or proper functioning or administration of any part of Turn it Up. As a result of any of the foregoing errors, failures or factors or for any other reason (including without limitation an unanticipated occurrence not fully addressed in these Official Rules) SoulCycle reserves the right to cancel, modify, terminate or suspend Turn it Up (or any part thereof), or modify these Official Rules, in any manner deemed reasonable by SoulCycle in its sole discretion. Notice of any cancellation, modification, suspension or termination will be posted on the SoulCycle website.

ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE, TAMPER WITH OR UNDERMINE THE OPERATION OF ANY PART OF Turn it Up, INCLUDING BY MANIPULATING ENTRIES OR ATTEMPTING TO OBTAIN ADDITIONAL ENTRIES, WHETHER THROUGH ROBOTIC, AUTOMATED OR OTHER MEANS, IS A VIOLATION OF CRIMINAL AND CIVIL LAW, AND SOULCYCLE RESERVES THE RIGHT TO DISQUALIFY, AND SEEK DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW FROM, ANY ENTRANT WHO ENGAGES IN SUCH AN ATTEMPT. ANY ENTRANT THAT PROVIDES INCOMPLETE OR INACCURATE DETAILS, IS INELIGIBLE TO ENTER, DOES NOT FOLLOW ALL POLICIES OF SOULCYCLE, OR VIOLATES OR ACTS IN VIOLATION OF THESE OFFICIAL RULES WILL BE DISQUALIFIED.

By entering Turn it Up, each Entrant hereby agrees (and agrees to confirm in writing), on behalf of himself/herself and his/her heirs and assigns, to the fullest extent permitted by law, to (1) release, discharge and hold harmless SoulCycle, its Prize providers, and its and their respective affiliates and subsidiaries, and each of their respective officers, directors, employees and independent contractors (collectively, “Released Parties”) from and against any and all liability (including damages caused or claimed to be caused), loss, injury, illness, death, or litigation arising out of Turn it Up, participation in the Turn it Up, and/or acceptance, use or misuse of any Prize; and (2) indemnify the Released Parties from any and all liability arising out of Turn it Up. Each Entrant hereby acknowledges that, to the fullest extent permitted by law, the Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any Prize, including express warranties provided exclusively by prize suppliers that may be sent along with any Prize. Entrants assume all liability for any injury, illness or damage caused, or claimed to be caused, by Turn it Up, participation in the Turn it Up, and/or acceptance, use or misuse of any Prize. Claims may not be resolved through any form of class action and shall be resolved individually. Entrant further agrees (x) under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; (y) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, excluding attorneys’ fees and court costs; (z) Entrant's remedies are limited to a claim for money damages (if any) and Entrant irrevocably waives any right to seek injunctive or equitable relief. Some jurisdictions do not allow the limitations or exclusion of liability, so the above may not apply to every Entrant. Turn it Up, these Official Rules, and any claims or disputes arising hereunder, will be governed by and construed in accordance with the laws of the State of New York, without reference to its conflicts of laws principles, and Entrant expressly agrees to submit to the exclusive jurisdiction and venue of the competent federal, state and local courts located in New York County, New York; however, for Entrants who are residents of the United Kingdom only, the laws of England will instead govern and control, and such UK-based Entrants expressly agree to submit to the exclusive jurisdiction and venue of the courts of competent jurisdiction located in London, England If any portion of these Official Rules is held to be invalid, illegal or unenforceable by a court of competent jurisdiction, (a) such portion shall be modified to the least extent necessary to render it valid and consistent with applicable law, (b) such invalidity shall not affect the enforceability of any other portion of these Official Rules, and (c) the remainder of these Official Rules shall continue in full force and effect. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Turn it Up materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. Turn it Up, Official Rules, and all associated materials and assets are copyright © 2021 SoulCycle LLC. SoulCycle’s name, designs, logos and slogans are trademarks or service marks and exclusive property of SoulCycle. Copying or unauthorized use of any copyrighted material or trademarks without the express written consent of SoulCycle is strictly prohibited.