Hsin-You Chuo, Associate Professor 

Email:

hychuo@dragon.nchu.edu.tw

Website:

http://web.nchu.edu.tw/pweb/users/hychuo

Office TEL:

(04)22840392 ext. 767

Office FAX:

(04)22860993

Education:

PhD in Park, Recreation & Tourism Administration, The Ohio State University, Columbus, Ohio

MS in Agricultural Extension, National Taiwan University, Taipei, Taiwan

MCom in Marketing Management, University of Pretoria, Pretoria, South Africa

BS in Agricultural Marketing, National Chung Hsing University, Taichung, Taiwan

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Teaching

Marketing Management、Consumer Behavior & Customer Relationship、Business Ethics

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Specializations

Hospitality & Tourism Management

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Experience

  • EMBA Deputy CEO & Director of EMBA program in Vietnam

  • Director, Department of Marketing

  • Associate Professor/Assistant Professor, Department of Marketing, National Chung Hsing University, Taichung, Taiwan

  • Assistant Professor, Department of Hospitality Management, Tunghai University, Taichung, Taiwan

  • Marketing and Sales Director, Window On China Theme Park, A Mini Cathy Co., Ltd., Taoyuan, Taiwan

  • Manager, Imported Food Department/Special Assistant to Marketing Director, Kuang Chuan Dairy Co., Ltd., Taipei, Taiwan

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Publications

  • Chuo, H.-Y., & Heywood, J. L. (2014). An optimal queuing wait for visitor’s most favorite ride at theme parks. Advances in Hospitality and Leisure, 10, 57-73.

  • Chuo, H.-Y. (2014). Restaurant diners’ self-protective behavior in response to an epidemic crisis. International Journal of Hospitality Management, 38, 74-83. (SSCI)

  • Chuo, H.-Y., & Wang, M.-C. (2014). Destination competitiveness of Taiwan, Hong Kong, and Macau resulted from the Country-of-Origin Effect of foreign investment: From the perspective of tourism politics. Review of Global Politics, 45, 117-133. (in Chinese)

  • Chuo, H.-Y., & Lai, P.-Y. (2013). Beauty of illusion or reality? The influence of distance on foreigners’ city image and the moderation of formation agents on it. Journal of Tourism and Leisure Studies, 19(3), 207-231. (in Chinese) (TSSCI)

  • Chuo, H.-Y. (2007). Theme park visitors’ responses to the SARS outbreak in Taiwan. Advances in Hospitality and Leisure, 3, 89-106.

  • Chuo, H.-Y. & Heywood, J.L. (2006). Theme park visitors’ dynamic motivations. Advances in Hospitality and Leisure, 2, 73-90.
  • Chuo, H.-Y. (2004). Variations of visitors’ preferences for theme park attributes: A case of Leofoo Village. Journal of Management, 21(5), 653-674. (TSSCI)

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Honors & Awards

  • 2015 Outstanding Author Contribution in the 2015 Emerald Literati Network Awards for Excellence (Article title: An optimal queuing wait for visitor’s most favorite ride at theme parks)

  • 2014 Outstanding Teaching Award (Top-tier), National Chung Hsing University