IAT s09e30

Thu, Jul 27, 2023 10:54PM • 22:35

SUMMARY KEYWORDS

highlights, dinner, heimer, ice, girl, chicken, barbie, biscuit, precision, cheese, called, molly, slash, shoes, gen z, theaters, specialty, keyword, love, phrase

SPEAKERS

Tom Merritt, Molly Wood

Molly Wood  00:05

Hey everyone, I'm Molly wood.

Tom Merritt  00:06

And I'm Tom Merritt.

Molly Wood  00:09

I'm laughing in advance I already got the giggles welcome everyone to it's a thing. The weekly podcast supported by you were for nearly a century. The name it's a thing has been synonymous with precision podcasting. Since the early years when it's a thing podcast we're saving the lives of American soldiers through today, when you can find our things in art studios homes, offices and classrooms across the country. It's a thing has been the first choice when precision and quality matter. Thanks for joining us

Tom Merritt  00:43

saving American soldiers nearly a century of service which which arms manufacturer is this Molly?

Molly Wood  00:53

So surprisingly, I needed to do some reading about exacto knives.

Tom Merritt  00:59

That's not the exact Oh dive

Molly Wood  01:02

This is the about page of exacto always on the cutting edge of precision. And by the way, I would just like to say that imagining what was happening with these poor American soldiers It's upsetting well, but I think

Tom Merritt  01:16

they just surgical blade surgical blades once I saw surgical blades I'm like Oh, so you know Hawkeye in the MASH unit

Molly Wood  01:24

not battlefield amputations where I went early on

Tom Merritt  01:29

very small close up battles will cut you slash slash Yes, there are. Exacto precision knives. Exacto pencil sharpeners. So they Yeah.

Molly Wood  01:45

Some days you start the show off the rails. And you just hope you're gonna recover.

Tom Merritt  01:52

Maybe there are rails? We don't know. Maybe never been near them.

Molly Wood  01:58

Don't like them not

Tom Merritt  01:59

me starting the show off the rails. That's my first thing. This is this is a little bit slogan. slogan. lingo. slang, slang. I think it's slang. Slang. I don't know. Because it's, it's a phrase where you you say like, a thing that you're maybe kind of embarrassed about or sort of, like, wanted to wish you could deny but it's fairly obvious. An example would be that you're doing this is the example I saw recently, somebody was doing a vlog and their glasses started fogging up in the middle of the vlog and the caption below the you know, the lower third they put was not me with my glasses fogging up. And it wasn't the first time it's in the not me, but I was like, Oh, they you just people just use that everywhere. Got it. Okay, that's,

Molly Wood  02:45

I'm so glad to grab this because it is such a thing. It is nomenclature. It is lingo. It's whatever it is, but it is everywhere. Yeah. And it's hysterical.

Tom Merritt  02:56

And it's I don't want to stereotype, but it's young folks using it. That's not not old people like me. So it's hell. Yeah. Yeah.

Molly Wood  03:07

It's cool. It's cool. Not me doing the blah, blah, blah.

Tom Merritt  03:12

Not me misusing, not me.

Molly Wood  03:15

I will say that it is. Old and it has been around. Yeah, I think.

Tom Merritt  03:23

Yeah, yeah. The implementation is is newer.

Molly Wood  03:28

It's just so common now. It's just everywhere. And I think it must have been picked up by more than just the Gen Z. So I found a fun article about it at Indy one hundred.com. No, nice. Everybody's saying not me at the beginning of a sentence. And they're totally talking about how it's yet another phrase coined by Generation Z. For example, if you said, not me watching Twilight alone for the third night in a row, that's another way of saying You most certainly did gently weep at the scene of Bella staring out the window for months. And you're low key ashamed of it.

Tom Merritt  03:59

It's a variation of I'm not crying. You're crying. It is. Yeah,

Molly Wood  04:04

I never realized. Right? Me neither. But that's 100% what it is they just Gen Z did. Yeah. Which of course they did.

Tom Merritt  04:14

me crying. Oh, not me anything.

Molly Wood  04:18

Right. So it started seems to have started back in like late 2021. As I'm not crying you're crying but yeah, then you just did it not me. And now it's out. Now it's evolved as these things do in ancient

Tom Merritt  04:28

times. 2021 people would say a full long phrase.

Molly Wood  04:33

But now they just throw it in everywhere. Okay, well, that's really funny because my first thing is more like Yes, me.

Tom Merritt  04:43

So when you do want to admit the thing that you're admitting to,

Molly Wood  04:47

I guess so. So you know how Instagram recently introduced highlights on stories. Are you familiar with these

Tom Merritt  04:57

way? What do you know I'm not what are highlights on Stories. Oh,

Molly Wood  05:01

so on highlights, you can make a story that doesn't go away.

Tom Merritt  05:08

Ah, okay. Okay, so you see that they show

Molly Wood  05:11

up? Exactly. And so if somebody goes to your profile page, they see these little circles.

Tom Merritt  05:16

I have seen those I had forgotten, those were called highlights. Got it.

Molly Wood  05:20

So those are highlights, and there are saved stories. And you could put up to 100 photos of them. And so people are using them for Yeah, so they're right, that me not knowing what highlights was

Tom Merritt  05:31

not me

Molly Wood  05:32

not knowing what Instagram highlights are. No, right. This is like the this is the Gen Z process every time. First of all, they only use stories. Second, they have highlights now. And they use highlights for things that they want to save, you know, or people will be like, get the full. So first of all highlights themselves are a really interesting thing. And so for example, I follow lots of people who have like horses or weird animal stories or whatever. And so there'll be like, if you want to see the story of how I rescued this owl. It's in my highlights.

Tom Merritt  06:06

Got it. I could see. I could see a project manager at Instagram launching this thinking people will use it for trips. Like, here's my trip to Rome highlights got it? Okay,

Molly Wood  06:17

totally. Exactly. Yeah. Oh, and now I want to make one of my trip to the central coast because it was so fun I wanted to live on and it's all gone. Okay, but the way that people are using them is super interesting, which is that they're creating me highlights. So when you go to someone's profile page, they often the Gen Z is like, I've only seen this seen this on profiles of people my son is interacting with, they'll have a highlight reel, that's just selfies.

Tom Merritt  06:45

Just video just

Molly Wood  06:48

like, there might be some video of themselves, but it's basically it's all selfie videos, and it's still an introduction. It's like, here's who I am, because they don't post any friggin pictures. Uh huh. So if you just went to somebody's blank asked profile page, you'd be like, what's their deal? And so they have a me highlight. So it'd be like,

Tom Merritt  07:06

highlight reel of various things they've done. It's just what who, what they look like,

Molly Wood  07:12

it's kind of just like, who they are and what they look like and what it's like a it's like a bio.

Tom Merritt  07:16

It's like a sizzle.

Molly Wood  07:18

It's a sizzle reel. That's oh my god that's exactly what it is. It's a sizzle reel done as a highlight and this takes so much explaining that this is why the old will probably not adopt this thing but this thing is a thing.

Tom Merritt  07:30

Yeah, yeah. Okay, I'm definitely seeing this you know, so multilayer it's just look at the old cousins. Yeah, my colleagues are kind of on the millennial and though they're in the upper 20s So an avid then they they don't always follow the Gen Z and none of them have posted lately.

Molly Wood  07:52

Exactly. Because they don't post and if they do post they use stories. And then they have these me highlights.

Tom Merritt  07:59

Wait. Oh, I have a friend in a circus. Who has highlights of trapeze? Let me highlight

Molly Wood  08:08

all right, all right. Still. Yes, sir.

Tom Merritt  08:11

Getting there. Yeah. What about my funny way of bodybuilder? No, no me highlight

Molly Wood  08:19

everyone everybody look up your youngest friend see if there's if you have a sizzle reel. delightful thing you highlight and I don't and now I don't think I could make a highlight. I think you have to like know that you're going to use it and highlight it when you you can't go back right because they're gonna know if you can go back Yeah. Oh, annoying. Well,

Tom Merritt  08:45

today I highlighted the way it should be done is my second phrase both of my things or phrases today and I've been seeing this one across across the age groups you know, today I ate the way it should be done today. I visited Singapore the way it should be done a lot of like, this is what I did today the way it should be done. And then usually it's a picture that shows you doing something impressive like having a great drink sitting on the beach whatever

Molly Wood  09:14

I like though I'm excited for it to become self deprecating. Like everything that these kids do. I have not heard this one I'm so excited about this.

Tom Merritt  09:22

Oh yeah keep an eye out for this like it's it's I don't think this is a Gen Z thing this feels more millennial given my experience with it but you know to to today I New York's the way it should be done and then it's a picture of you on a rooftop with a martini or something.

Molly Wood  09:40

Right? Oh, so good. Okay, I love it. Well, then I will say today I girl dinner the way it should be done.

Tom Merritt  09:50

Ah, not me wondering who was at the girl dinner.

Molly Wood  09:55

I know what it was just me. So there is so you once again This is a multilayer thing. Oh, because one there was the girl dinner trend and I have this on my list and I was like, oh my god, I can't wait to talk about girl dinners on it's a thing. Because this tick tock person star, you know, whatever. What do we even call them anymore? Anyway, this woman Olivia Mar, A showrunners assistant was like, posted a picture of her dinner and it was some pieces of bread and some cheese and grapes and glass of wine and she said, This is my dinner. I call this girl dinner.

Tom Merritt  10:31

Oh, this girl's night out dinner. This is our girl and this is what I mean.

Molly Wood  10:36

I'm home alone. And I'm just having stuff from the fridge. And it just blew up.

Tom Merritt  10:42

I'm so glad to hear this as a thing, because I definitely did this without pictures before social media and called it bachelor tacos. That's because I always had tortillas. This is when I lived in Austin. And so I would just make tacos with whatever I had. And the reason I'm thinking about this specifically is it was the kind of thing in this girl dinner picture you know olives some leftover cheese totally. Corner show love it Cumbers Yeah.

Molly Wood  11:12

Also obviously Shut up the entire world for them being like now it's troublesome and dead it died it died and then not immediately happened.

Tom Merritt  11:21

Oh, because we have to shame every eating eating habit.

Molly Wood  11:23

Oh yeah. If you are eating, not eating, eating too much eating too little eating at the wrong time eating at any time eating never you are doing it wrong, and we will have to shame you and then BuzzFeed off to write a lengthy article about how it could be a problem. However, we all do girl dinner when my son is not here when he goes back to his dad's house. And I'm like, Okay, it's Wednesday night and I haven't eaten for a while and but you know, he's been with me for like five days and the whatever then the dinner that I eat is salami, cheese, crackers, some olives and maybe some pistachios something else that I found in the fridge and frequently a glass of wine not as much anymore now it's not an alcoholic wine. But you know what I'm saying? We all do bring girl dinner. And then with that. This is level two.

Tom Merritt  12:09

Oh boy. Here we go.

Molly Wood  12:11

Popeyes introduced a girl dinner meal. And it's just all sides.

Tom Merritt  12:20

Oh my gosh. Popeyes you are genius. By me.

Molly Wood  12:26

I would order I might get this tonight on DoorDash like it's it's mac and cheese. Cajun fries, mashed potatoes. Red Beans and Rice coleslaw and two biscuits. Sounds wonderful. It's a stereo. It's perfect. It's a perfect dinner. Oh, I love everything about this. I mean, Popeyes

Tom Merritt  12:45

even if you never sell a ton of these. It didn't cost them anything because these are all the sides they already have. And you've you've captured imaginations around them

Molly Wood  12:56

is really like she might be one of the best brand capitalizations I think I've ever seen I'm like that's yeah, it was smart. And I want Popeyes girl dinner

Tom Merritt  13:06

that that took a dev you know five minutes to create a new menu item right like nothing that's

Molly Wood  13:12

just be like you know a lot of times we waste these not me waiting in bed after ordering the girls.

Tom Merritt  13:22

To match points out the Boston Market has had the side items sampler for years they just didn't think to call a girl dinner.

Molly Wood  13:28

It's just the branding is incredible. It is so awesome. So I have been loving the evolution of girl dinner I feel seen by that initial picture of it with the cheese and the butter and the grapes and what I'm just like yes, you see me? Girl dinner

Tom Merritt  13:46

curl dinner. Well done.

Molly Wood  13:48

Good. Start it fun, so fun.

Tom Merritt  13:52

Well, let's get to more fun. The fun is not over feedback. And it's the thing that me is where the fun continues when you send us your things. And I don't know who this is from, but they called us moto ri de Lulu slash POV. Remember when you mentioned dilute Lu was a thing and then you followed up with POV and I was like can confirm hard confirm well POV it's so dilute it's transitioned to dilute Lulu Lemon. cross pollinated with POV in the format of an ever thing. The humble reaction video

Molly Wood  14:35

the Lululemon cross pollinate with POV in the format of an empathy novel reaction.

Tom Merritt  14:39

This is from serais by the way, thank you. Thank you Sorry TW for this specialty ice. I can also confirm the specialty ice trend. I've been tracking it for some time when you mentioned it on the show and felt validated. When I read why are Americans so obsessed with ice in the Washington Post at the end of June, but I'm not sure you're aware of how special specialty I This has evolved at the consumer level. This ice is so special that it requires a performance complete with ASMR mostly because it's a sub thing of organization restock. Next Level specialty ice keyword aesthetic ice infused ice flavored ice specialty ice trays. Keyword ice restock ice trays. The need question mark for an ice drawer for your ice keyword ice. fancy shmancy ice trays on Amazon keyword ice trays image dot png keyword Ice Cube American rapper Surya says Warning This evolution is also polarizing as it's giving performative affluence oh

Molly Wood  15:41

my god, this this is like this is almost too much this email. It's incredible, but I have seen I'm just gonna pick out one thing, the ice drawer, the special drawer for the ice. Especially tick tock videos. Yeah. And then you make multiple kinds of special ice and you always have a fabulous manicure when you do it.

Tom Merritt  15:59

Well yeah, if you're gonna show people better that's just like,

Molly Wood  16:03

that's just life now. If you're gonna be performatively athlete affluent, your your nails had better reflected as all I'm saying. And then oh my god, so fun. Jose sent in a voicemail on how Barbin Heimer is impacting the theaters.

16:18

My daughter works at Cinemark she has had to go into work an hour early for the last three days because the 8am showings have been completely sold out for Barbie and open Heimer she has had lines wrapped all the way around the building. She burned both of her arms because they had to make so much popcorn. They ran out of popcorn. Not like oh, we have to make one or no no, no, no. They ran out. They ran out of slushies. It has been a nightmare for her. So yeah, definitely brought back the masses to theaters. Love the show.

Tom Merritt  16:56

Oh my god Jose sounds so bad.

Molly Wood  17:01

Because as Rich said they burned his baby girl. That is not cool. Got that's insane. Poor darlings. Maybe a different summer job is in order

Tom Merritt  17:11

that Cinemark needs a better manager. Like you didn't know this was coming in. Stock up on a little extra popcorn just in case that stuff doesn't go bad. Come on. Who

Molly Wood  17:21

could have predicted though like even Greta Gerwig did not predict that. That Barbie would by the way, make like three times more than Oppenheimer. I'm just saying.

Tom Merritt  17:31

A week out we were all starting to be like, hey, it looks like this. Barban Heimer crazy. I'm just saying if I'm the manager of a theater, I'm going from like, Hey, I wonder if it'll be big to like, I should prepare a case it's big.

Molly Wood  17:42

I agree. And yet, wow. Yeah, that is bananas. But also true. Craig has more signs of bourbon hammer things Hello Molly, Tom enrich. There is another connection between Oppenheimer and Barbie. He Leon recently helped popular YouTuber tech ladies Cleo Abrams and Simone Gertz build a plasma fusion reactor and Simone shop and the plasma they use for fusion. That's pink.

Tom Merritt  18:05

Yeah, so I think that's that's a genius.

Molly Wood  18:09

In credible do you say Oppenheimer or open? Heimer I've heard both. I say I do too. And I noticed that Jose said open Heimer and that's not the first time I've heard it. And

Tom Merritt  18:19

no, no, I how do they say it in the movie? I'm

Molly Wood  18:23

not seeing that movie. It's like three hours on Forget it. But Barbie is amazing. I am fully radicalized by Barbie.

Tom Merritt  18:30

And then Kevin on shoes, as it should be. Hi, Molly, Tom and rich. I'm an episode or two behind so I apologize if you've already covered these but on shoes on shoes. The shoes that are called on are definitely a thing. They've been a thing for probably a year or so here but they've definitely reached peak saturation now they've completely replaced hookah as the go to shoe for middle to upper class moms and dads here in the area of Pittsburgh in which I live

Molly Wood  18:58

my goodness they really are that is a lot of confirmation. I'm gonna have to get these freakin shoes now.

Tom Merritt  19:04

Get the on Jews. Get those shoes on

Molly Wood  19:08

what I'm on the shoes. Say bye us from ourselves, you know, I'm going to be honest. It's your fault. Friends that we're doing this chapter we have all yourselves. You have only ourselves to blame for keeping this show alive and kicking. Especially those incredibly loyal supporters who support the show@patreon.com slash it's a thing at the shout out level and for whom we create an artisanal product every week to give you the flowers that you deserve. And I'm flowers. I like that. Because Oh excited about this week's because this week includes one of my favorite things. It's based on the product description of this quick

Tom Merritt  19:55

this quick, every every pantry you can do anything with this quick Oh yeah, you need it if you need to.

Molly Wood  20:03

Probably on its back well let's straight UPS backwards what it is but you can make a chicken and dumpling soup in like no time flat

Tom Merritt  20:12

cakes side dishes girl dinner right out of Biskupic

Molly Wood  20:18

amazing. In fact, shall we begin? Yes,

Tom Merritt  20:23

this versatile Benjamin Forrest can be used for biscuits, muffins, pancakes, waffles and even Jake woods from hot fluffy Andrew Bradley to moist crumbly Eric Duncan big Gabrielle Cohen worthy breakfast dishes with this all purpose Joe hood just add Laura Abel and Kevin sill to start crafting a valeur. Trucks friendly Louis Cena mores spread.

Molly Wood  20:46

Serve your creations with a buffet of delicious toppings like syrups whipped cream sliced fruit, AJ ventrella, and more. It's time to start a new Mike Aikens tradition. Morris Jones has been creating lead price favorites since 1931. Use jamesy Smith for delicious and easy to prepare breakfast dishes for any time of the day.

Tom Merritt  21:08

Cool. This quick is older than my dad.

Molly Wood  21:12

I didn't know that this group was leaning so hard into breakfast because you can make a lot of like biscuit Oh yeah. I mean the chicken and dumplings are a household favorite.

Tom Merritt  21:19

I guess this quick is less Least Common at lunch not that you can't make lunch things with it. But breakfast and dinner are kind of its its main

Molly Wood  21:28

man. Operationally it's so good. I want chicken and dumplings if it's too hot. These guys can just leftover chicken and like chicken broth and maybe some carrots and like and then you just boiled the dumplings on there. Oh, well, I wouldn't be getting that. But I'm getting Popeyes girl dinner. So I don't

Tom Merritt  21:47

know what I'm eating. I don't want it to be chicken though. And dumplings.

Molly Wood  21:53

Might have to be might have to be Thank you everyone. Thank you for listening to the thing. Thank you so much for supporting the show@patreon.com slash it's a thing. Did I hear a gasp

Tom Merritt  22:01

chicken in a biscuit?

Molly Wood  22:03

Oh, what?

Tom Merritt  22:07

You could also support the show by buying some things through our affiliate links. We should add chicken and a biscuit I guess. Look for them in the show notes or over at our shopping page. It's a thing.me/shop you can also email us your things feedback, and it's a thing not me.

Molly Wood  22:21

See you next week. Bye

Tom Merritt  22:23

everybody.