Category

4

3

2

1

PRESENTATION

(Summative Assessment)

Spoke clearly, creatively and enthusiastically throughout entire advertisement

Spoke clearly and enthusiastically throughout most of the advertisement

Some of advertisement was not clear and enthusiastic

Most of the advertisement was unclear and with little enthusiasm

Persuasive Influence

Effectively connected with audience using sound reasoning, persuasive language, and sensory details

Mostly connected with audience through persuasive language and sensory detail

Some of the advertisement was persuasive, connecting with the audience

The advertisement used little persuasive language and did not connect with the audience

Grammar/

Word Choice/ Sentence Fluency

All sentences were complete, on topic, purposeful, and fluent

Most sentences were complete, on topic and fluent

Some sentences were complete, on topic and fluent

The sentences were unclear and confusing

Organization

The ORDER of each sentence is purposeful, using strong, smooth transitions that build up to the concluding statement

The order of each sentence is mostly purposeful, using smooth transitions between ideas

Some of the sentences were in a purposeful order, using a few transitions between ideas

The advertisement was not organized in a purposeful way and was difficult to follow