Inside the Business of Fashion and Luxury
This immersive online course is designed for high school students, and provides insider access into the fashion and luxury business. Study the history, learn how trends are created, and how the industry is ever-evolving through social media influencers, sustainability best practices, experiential luxury, and more. By the end of the course you’ll be able to demonstrate knowledge of many business concepts and their applications to the world of fashion and luxury. You’ll be able to talk the talk and walk the walk in New York, London, Milan, Tokyo, and of course -- in Paris.
Throughout this course students will:
The course is composed of 8 modules, including an introductory module. For each of the main 7 content modules you will have to complete an assignment. You may use different media (writing, video, audio, collage, etc) to present your work.
Students also have the opportunity to get feedback on work from course mentors. These optional sessions are intended to help you better understand the material and concepts as well as to assist you with your assignments if needed.
The course culminates with a special Insider’s Challenge, which will allow you to demonstrate your learning and apply the knowledge acquired.
We want you to impress us with your creativity and innovative ideas!
Create a mood board of your favorite brand, explain its story and how it contributed to the history of fashion
Select a brand and define 9 brand elements for the brand.
Eros & Badara
Identify a new trend that you have noticed recently and give 5 good reasons of why it is a trend. You can use your own observation and/or provide evidence from a news source or another reliable source.
Anna & Badara
Pick a fashion brand - Where does your brand host fashion shows? Why do you think they show there? If you were to plan a fashion show for the brand, which city would you choose and what venue? Provide photos of the location and written description why this choice is the best fit for your brand’s strategy + who is your guest list
Badara & Eros
Pick a luxury brand that you like (fashion or another industry). Why is this brand luxury? Define it in terms of price, craftsmanship, quality, innovation, desirability, etc.
Anna & Eros
Research and share about the most striking recent innovation that you find in new sustainable materials, new process or new business practices. What makes the innovation sustainable? What unsustainable material/process/practice can it replace?
Anna & Eros
Pick a fashion brand that you follow on social media - How does the brand reach its audience through social media? Describe a one-week plan: where did they brand post, when, how? Imagine you were in charge of social media for the company, draft a tweet and an Instagram post highlighting a new product.
Anna, Eros, Badara
This online course will be conducted using the Canvas online learning management system. Students should log into Canvas regularly to complete all course modules, assignments, and announcements. You are responsible for meeting and maintaining the minimum technical requirements for the course, including internet access and basic computer specifications necessary for using the Canvas Learning Management System.
Your course may offer content and features that are available via a mobile device. Standard messaging, data and other fees may be charged by your carrier. Your carrier may prohibit or restrict certain mobile features and certain mobile features may be incompatible with your carrier or mobile device. Contact your carrier with questions regarding these issues.
Students will have opportunities along their journey to engage with a mentor for questions, guidance and feedback for both their assignments throughout the course and the final project. Mentors will provide individualized support and encouragement at predetermined moments throughout the course, using online video conferencing and digital messaging tools. Mentors will also provide advice and guidance on course assignments.
Each unit assignment, as well as the final Insider’s Challenge will be assessed on a rubric of:
Specific rubric criteria will be detailed in each assignment. Requirements to receive a course certificate are listed above in the “Academic Requirements” section of this syllabus.
We may remove from the course any students whom we deem in our discretion to be disruptive to the learning environment, dangerous to other students, have acted in a manner that shows lack of dignity or respect for faculty and/or students, violated any intellectual property rights, or have engaged in academic misconduct, such as cheating or violating confidentiality. If you are removed from the course for violations of this Code of Conduct you will not eligible for a Certificate of Completion, refund, or any other award or compensation.
This course is for your personal and non-commercial use only. The course may not be shared, re-sold, reproduced, re-published, modified, transferred or distributed in any way without our prior written permission. All video, audio, text, animations, books, diagrams, images and other content that you receive or to which you have access during your course or through your use of the course, regardless of medium or format, are protected by copyright law. You may not download, record, screenshot, copy or reproduce course content in any way. You may not make any audio and/or video recording of any part of the course. You may not attempt to decompile, reverse engineer, scrape or datamine the course. Trademarks, logos, and service marks displayed or otherwise used in the course are registered trademarks and may not be used without prior, written permission. You may have access to digital versions of course content. Subject to your compliance with these terms and conditions, we grant you a limited, personal, non-exclusive, revocable and non-transferable license to access course content during your program.
Terms & Conditions
The policies listed above are a subset of the Terms & Conditions for the program. You may review the complete Terms & Conditions here.
Since 2018, Anna Valerie Krutiy has been overseeing the BBA in Strategic Business and Management (SDM) at Parsons Paris. She also teaches courses such as Senior Thesis, Global Practices and Luxury Systems and organizes special collaborative projects with the BFA in Fashion Design and guest companies.
Before joining Parsons Paris, she held a number of positions in the fashion and luxury industry including The Woolmark Company, an international non-profit organization, where she was responsible for strategic communications and fashion collaborations in the French market.
Previously Anna worked for Chanel Paris, where she was a coordinator of production in ready-to-wear. She also managed fashion jewelry and accessories collections at Swarovski France, working closely with design, trends, marketing and product development teams.
Anna also worked in the USA for Nespresso where she participated in key promotional events such as the Ambassador's Ball and the America's Cup.
Anna graduated with a BA double major in Art History and French Language and Literature from Boston University, and a MSc in Marketing Management from EDHEC Business School in Lille, France.
Badara Ndiaye was born in Senegal. At the age of 18, he became one of the five players selected by the NBA in Senegal to attend a one of a kind basketball camp in Johannesburg, South Africa. Fast forward 3 years later, he moved to the USA where he played Division I basketball for a few years before getting injured.
He then started working with Adidas USA doing Marketing and Events, and began modeling. Badara has been featured in multiple television commercials with NBA players, such as Gatorade and Samsung with Lebron James, and Chinese footwear brand Li Ning with Dwayne Wade, as well as Jennifer Lopez music videos.
Badara is currently the Creative Director of BADARAOFFICIAL and a contributor to L’Officiel Hommes UK and New York Style Guide. He has worked with luxury brands such as Aux Corps Anonymes (ACA), Tom Ford, The Shangri-La Dubai, Puma. He has been featured in international fashion magazines / outlets such as GQ (Spain, France, Italy, Australia), WWD, Wall Street Journal, New York Times, Elle South Africa and more.
He also does motivational speeches and dialogues on internet marketing and the power of social media.
Badara received his Associate of Arts, a BA in Sociology & Anthropology and a BA in Psychology. He is also certified as an international life coach.
After graduating in Fine Arts from California College of Arts, Erotokritos Antoniadis started his creative and entrepreneurial activity before specialising in Fashion Design at Studio Berçot in Paris.
In 1996 he founded an eponymous fashion label and opened a Parisian flagship store, Erotokritos, with product distribution via fashion boutiques and department stores worldwide. In parallel with his activity as the Creative Director of Erotokritos, he also worked as a design and forecasting consultant for various clients including Shiseido, L'Oréal, Monoprix, La Redoute, Le Bon Marché etc. At the same time, he started teaching in several universities.
He completed his MBA in Global Fashion Management at Institut Français de la Mode (IFM Paris) in 2010.
Since 2018, Eros has been teaching at Parsons Paris in the BBA in Strategic Design Management and BFA in Fashion Design. He has led various courses such as Innovation, Entrepreneurship, Business of Fashion, Fashion Illustration and Knitwear.
The University reserves the right to modify the course as may become necessary.