Ed Mayuga, Partner (314) 485-9810
Roofing and Siding Contractors Alliance – Social Media for Marketing for 2019
Social Media networks have been around for over a decade, yet companies are not using these networks to the fullest potential.
As business owners and sales professionals, you need to communicate and educate your customers on how to buy roofing, siding, other services. Social media networks are TACTICS for communication.
Call to Action
Most businesses treat social media marketing as a single discipline
My goal is help you understand how social media could fit into your 2019 Marketing Plan.
BUT social media marketing is really four equally important parts – The Social Success Cycle
Key Point (5 minutes)
Explanation (15 minutes)
Detail (45 minutes)
The World that I operate within:
The PESO Model, the Marketing Funnel, and Social Success Cycle
What CONTENT do you want to share?
It is all about good CONTENT – Original, Earned Media, from other sources.
Because your projects require significant investment…
PESO Model to/from the Marketing Funnel
Content is AMPLIFIED
Content is key to keeping TOMA as prospects enter and exit the Marketing Funnel.
Earned Media is PR, a source of content – e.g. TV, print, radio, awards, etc.
“Social Proof” is more powerful than paid advertising because it comes from an outside source
Now, let’s talk about how the PESO Model interacts with The Social Success Cycle.
OWNED Media is a Press Release/blog post about a topic concerning your business
Shared Media is Social Influencing. This establishes your authority in construction.
Social Selling is generating leads and sales from existing customers and prospects
Social Listening is customer service to be moved to a private channel, such as email.
Social Networking – Build multiple networks on multiple platforms and connect them!
Social Selling – How do you generate sales on social media channels? You don’t (not directly)
Use a value-first strategy to generate leads and sales. What does it mean to you?
Who Owns Social Media? They Do. Don’t build your brand on rented ground. Move prospects from channels you don’t own to channels you do own (email list)
People Buy… From People They Know, Like, and Trust. Give your social media followers a reason to know, like, and trust you.
Your Personal LinkedIn Page – Give followers a reason to know, like, and trust you
Exposes You and Your Company Brand to People Searching for Your Services
Provide Introductions between customers, prospects, and your network!
Displays Recommendations and Word-of-Mouth Testimonials
Company LinkedIn Page
Share an article, photo, or update to build TOMA
Create an Industry or Location Specific Group and Engage Members
Post a Job through Career Pages
LinkedIn for Lead Generation
Connect with new people after every networking event
Pay-it-Forward - Ask them who you can introduce them to solve their problems
Monitor your network for opportunities to sell your product
Over 1 Billion Daily Active Users
People Spend an Average of 35 Minutes on Facebook Each Day
Over 8 Billion Average Daily Video Views
A Facebook Business Group and Company Page
Source Content from Your Current Customers and Followers
Nurture Your Followers - Listen to their Needs and Concerns
Boost Traffic to your Website from Your Company Page
Has 400 Million Daily Users
80% of Users follow at least 1 Business, which gives Brands permission to market to them
65% of People are Visual Learners
Ideas for Marketing on Twitter
Follow the Discussions on Twitter and Participate Actively
What are you able to do in 280 characters?
Move Customer Service issues to a private channel
Go live with Live Video Tweets
80% of the people who view a video on Twitter tend to remember it
Video will make up 75% of the world’s mobile data traffic by 2020, according to Cisco
Anyone who views your live broadcast and join you and interact
Thread Tweets Together
Keep building on the original tweet
Tweets can be a story, thought, or ongoing talk about an event
Mark key Events for each month
We covered the Marketing Funnel, PESO Model, and Social Success Cycle
Good content is key. Original content that you create is better.
Earned Media is the best source of social proof.
And, finally, Facebook/Instagram and Twitter
Social is just one part of a marketing plan.
Think of it as a tactic to achieve your goals
This presentation, notes, and video will be available on my AMM Communications website, under the About Us tab