SPECIFICATIONS

CONTENT

Production cost

Sponsored Posts digital

Text

Image and logo

Video

Competition digital

General information

Competition mechanics

Spotlight

Teaser-Guidelines

Paid Posts Print

Text

Image and logo

Tagesdeal

Slim (Linkout-Teaser)

Premium

Newsletter-Teaser

Text

Image and logo

Social Media

Image-Post Carousel

Brand Storytelling Video

Instagram Story

Instagram Branding Day

Content Sponsoring (Native Ad)

Whatsapp-Boost Text/Video

Guidelines

Guidelines for political advertising

Contact

.

.

Production costs

Production costs include the expenses and working time incurred for the creation and publication of the content.

.

Sponsored Posts digital

Text

• Length:

• Online: 3,000 characters (approximate)
• Print text (20 Minuten): 3,600 characters (1/1 page)
• Print text (Newsnet (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures)/SOZ): 4,500 characters (1/1 page)

• Salutation:

• 20 Minuten, annabelle: casual
• Newsnet (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures), FuW, Bilan, Femina: formal

• Text:

• The text is produced either by the customer or by Commercial Publishing with a briefing.
• Local customer offer (only possible with 20 Minuten local and Newsnet single sites (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures)):

• Texts that appear on both Newsnet single sites (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures) and 20 Minuten local will not be revised and the performance will not be managed.
• Texts must not contain a personal salutation. The pronouns ‘you’ and ‘we’ must not be used in sentences or buttons.

• Title:

• 20 Minuten: max. 60 characters (including spaces)
• tio: max. 45 characters (including spaces)
• Newsnet (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures): max. 60 characters (including spaces)
• annabelle: 75 characters (including spaces)
• FuW: 60 characters (including spaces)
• femina: 60 characters (including spaces)
• Bilan: 50 characters (including spaces)

• Lead:

• 20 Minuten: non-existent
• tio: max. 50 characters (including spaces)
• Newsnet (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures): max. 200 characters (including spaces)
• annabelle: 200 characters (including spaces)
• FuW: 100 characters (including spaces)
• femina: 120 characters (including spaces)
• Bilan: 140 characters (including spaces)

Image and logo

• Format: jpg, png, gif, tiff, pds, eps, ai
• Resolution: landscape format

• Online: at least 2,000 pixels (72 dpi)
• Print: at least 3,000 pixels (300 dpi)

• Quantity: one to 10 images possible (incl. slideshow)
• If desired, a photo production can be carried out by Commercial Publishing.

Video

• Format: mp4, mov
• Resolution: 16:9
• Size: max. 50 MB
• Length: Commercial Publishing recommends a maximum length of four minutes
• Integration with embed code possible (Vimeo, YouTube)
• If desired, a video production can be carried out by Commercial Publishing.

Competition digital

General information

Competitions are a special form of branded content that is focussed on generating leads for the advertiser in the form of participants. The text length for a competition should not exceed 1500 characters (recommended guideline).

Otherwise, the Sponsored Digital specs apply.

Competition mechanics

There are various ways to integrate the competition, depending on the customer's wishes and objectives:

• Form                
  Readers fill in contact details in a form created by CP.
• Quiz                 
  Readers answer a quiz question and leave their contact details.
• Content         
  Readers send in their own content (text, image, video).

Winners are drawn or determined by the client.

The client determines which personal data is required for participation. Recommendation CP: The lower the effort or hurdle for the reader, the higher the participation.

Spotlight

Story:

• Only content of high journalistic quality that offers added value to the reader is permitted. Decision in case of doubt by CP management.
• Only content created by CP is permitted. CP management decides on exceptions.
• CP proposes the storyline/structure/focus of the respective article based on the briefing and any information material provided. The CP has the power of ultimate decision regarding the content.
• The lead time is at least 5 working days (exclusive: video & production).
• Spotlight placement is only available in DE and FR.

Examples:

German:

• https://cp.20min.ch/de/stories/7766-was-macht-uns-schweizerinnen-und-schweizer-so-glucklich
• https://cp.20min.ch/de/stories/8208-5-unglaubliche-fakten-uber-den-neuen-true-crime-film-mit-leonardo-dicaprio

French:

• https://cp.20min.ch/fr/stories/7766-quest-ce-qui-rend-les-suisses-si-heureux
• https://cp.20min.ch/fr/stories/8208-5-faits-incroyables-sur-le-nouveau-film-avec-leonardo-dicaprio

Teaser:

• Title: max. 60 characters (incl. spaces)
• Top line: max. 20 characters (incl. spaces)
• Images:

• Resolution: 16:9,at least 2000 pixel (72 dpi)
• Format: jpg, png, gif, tiff, pds, eps, ai

Teaser guidelines

1.  Discounts in teasers

Special offers, discount campaigns and other assertions pointing out potential financial savings are not permitted due to editorial requirements.

Exceptions: Promotions for Black Friday, Cyber Monday or Valentine’s Day (or other special occasions by arrangement). Decisions on exceptions and their implementation are made by the Commercial Publishing.

2. Replacement/special characters, abbreviations in teasers

Due to internal style guidelines, we avoid using replacement and special characters (→ %, &, etc., CHF etc.) in the teasers where possible. Exceptions are decided by Commercial Publishing.

3. Gendering

Editorial guidelines prohibit the use of gender-neutral asterisks in teasers. We use neutral forms (students) or the generic masculine (students).

In the running text, we use the neutral form (students) or binary form (female and male students).

4. Colon in the title

Due to internal style guidelines, we avoid using colons in teasers as much as possible. Rare exceptions are decided by the Commercial Publishing.

5. Customer and brand names in the teaser, spellings of brand names

Due to editorial guidelines, mentioning customer and brand names in the teaser is not allowed. Very rare exceptions are decided by the Creative Leadership CP (e.g., '50 Years of Ikea Switzerland').

Proprietary spellings of customer and brand names that deviate from orthographic norms are adjusted in both the teaser and the running text. We refrain from using corporate lowercase (adidas → Adidas), all caps (IKEA → Ikea), internal capitalization (BahnCard → Bahncard), or incorrect hyphenations (STIEBEL ELTRON WÄRMEPUMPEN → Stiebel-Eltron-Wärmepumpen). Rare exceptions (e.g., iPhone) are decided by the Commercial Publishing.

6. Addressing the readership and the use of 'we'

Due to legal requirements and the potential risk of confusion between purely editorial and promotional articles, commercial texts must generally be written from a person-neutral perspective (→ 'Customer XYZ is offering a new product'), and the use of 'we' is not permitted. Additionally, the readership of 20 Minuten is generally addressed in the informal 'you' form (→ 'Order your free sample from Customer XYZ now').

In rare exceptions and after prior consultation with the Commercial Publishing, the use of 'we' is permitted. The following conditions must be met:

→ Declaration 'This text was created by XYZ'

→ A textual introduction in the style of «We at XYZ are telling you today why our product is so great.»

Teaser-Image:

7. Customer names, logos, and products in image

Pure product photos and isolated logos are not allowed in teasers due to editorial guidelines. Photos that show logos or products in an appropriate context (e.g. the use of the product in an everyday situation) are permitted after consultation with the Commercial Publishing.

8. Text in images

Graphical/textual elements overlaid on an image are not permitted due to editorial guidelines. Photos that display text in a context, such as unobtrusive script logos on a product in the background, are allowed.

9. Collages as teaser images

Generally, collages or composite images (e.g., before-and-after comparisons) are not permitted due to editorial guidelines. In individual cases, exceptions may be made for high-quality imagery after consultation with the Commercial Publishing.

10. Black-and-white photos or illustrations in the teaser

Due to internal style guidelines, we avoid using black-and-white photos or illustrations in the teasers as much as possible. Exceptions are decided by the Commercial Publishing.

11. Delivery of image material for teasers

Typically, each teaser image (multiple desired) generates four different image formats. All four formats are cropped from a single image. Therefore, it is crucial that the image has the following characteristics:

→ The image must be delivered in landscape format and must function as a whole in that format.

→ The 'main object' should be in the center of the image and have enough space on all sides so that a crop of it can also be used in portrait format.

→ The images must have a minimum width of 2000 px.

Sponsored Posts Print

Examples 20 min
      

Examples Tamedia
   

Text

• Length:

• 20 Minuten, 20 minutes, tio: 2250 to 3750 characters, depending on additional elements (1/1 page)
• Tamedia*:  4500 to 5500 characters, depending on additional elements (1/1 page)

• Salutation:

• 20 Minuten, annabelle: casual
• Tamedia (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures), FuW, Bilan, Femina: formal

• Text:

• The text is produced either by the customer or by Commercial Publishing with a briefing.
• Supplied texts must correspond to the style, tonality, and added value for the reader of the respective publication. This assessment is carried out by Commercial Publishing. Commercial Publishing can reject the supplied texts.

• Title:

• 20 Minuten: max. 50 characters (including spaces)
• tio: max. 45 characters (including spaces)
• Tamedia (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures): max. 45 characters (including spaces)
• annabelle: 75 characters (including spaces)
• FuW: 60 characters (including spaces)
• femina: 60 characters (including spaces)
• Bilan: 50 characters (including spaces)

• Lead:

• 20 Minuten: non-existent
• tio: max. 50 characters (including spaces)
• Tamedia (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures): max. 200 characters (including spaces)
• annabelle: 200 characters (including spaces)
• FuW: 100 characters (including spaces)
• femina: 120 characters (including spaces)
• Bilan: 140 characters (including spaces)

Image and logo

• Format: jpg, png, gif, tiff, pds, eps, ai
• Resolution: landscape format, at least 3,000 pixels (300 dpi)
• Quantity: one to 2 images possible
• If desired, a photo production can be carried out by Commercial Publishing.

.

.

Daily deal

Slim (linkout teaser)

Examples: Teaser

Teaser

• Title:

• 20min: max. 30 characters including spaces
• Newsnet (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures): max. 40 characters including spaces

• Lead: max. 100 characters including spaces (only possible for Newsnet (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures))
• Link to product or ordering page
• Price in CHF
• Former price in CHF
• Discount as percentage
• One to three product images (at least 2,000 pixels wide, jpg, png, gif; A/B testing possible)

Premium

Text area

Examples: Anodyne GmbH (20 Minuten) | Microspot (20 Minuten) | Microspot (Tagesanzeiger)

Product area (mandatory)

• One product image (at least 2,000 pixels wide, jpg, png, gif)
• Product name (example: Sony WH-1000 XM3)
• Price in CHF (option per month possible), as a percentage discount, possible with special characters or as free text
• Former price
• Price as a percentage
• Link to product or ordering page (order button)
• Caption and short description

Product area (optional)

• Additional product images
• Integration of tracking via HTML code
• Product video (inclusion only possible with embed code)
• Quantity available (quantity will be adjusted by Commercial Publishing during the deal)
• Additional information such as shipping costs, delivery period, rating

Teaser

• Title:

• 20min: max. 30 characters including spaces
• Newsnet (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures): max. 40 characters including spaces

• Lead: max. 100 characters including spaces (only possible for Newsnet (Tagesanzeiger, Berner Zeitung, Der Bund, Basler Zeitung, Le Matin, Tribune de Genève, 24 heures))
• One to three product images (at least 2,000 pixels wide, jpg, png, gif; A/B testing possible)

.

Newsletter-Teaser Annabelle

Text

• Length:

• Date of publication on Tuesdays: title (max. 120 characters)
• Date of publication on Fridays: title (40 characters) and text (150 characters)

• Link to customer site
• Salutation: casual

Image and logo

• Format: jpg, png, gif, tiff, pds, eps, ai
• Resolution: Landscape format, at least 2,000 pixels (72 dpi)
• Quantity: one image

.

.

Social Media

Image Post Carousel

Platform

• Instagram feed

Integration in image

• The carousel contains 4 slides
• The customer can provide images and text, 20 Minuten is responsible for the final content and look of the carousel
• The customer logo is placed on the last slide

Integration in the caption

• Note ‘Paid partnership with...’
• Remaining text is customised

Specifications

• Image size: format 4:5 (1080x1350 px)
• Customer must have an Instagram account
• Clickable link NOT possible in the organic post
• DIRECT promotion in Ads Manager possible (the link can be integrated there)

Brand Storytelling Video

Platform

• Reel within Instagram and TikTok feed
• «Call for participation» (Aufruf) only within Instagram story

Integration in a video

• The customer logo is displayed on the video for three seconds
• The colour of the rectangle is selected to match the customer logo (white or blue)
• Font colour for ‘presented by’ remains white or black
• The advertising message and the logo of the customer is individually integrated in the last section of the video using the 20 Minuten design colours

Integration in the caption

• Note ‘Paid partnership with...’
• Remaining text is customised

Specifications:

Instagram & TikTok Reel

• Instagram:

• Video size: format 9:16 (1080x1920 px)
• Customer must have an Instagram account
• Clickable link NOT possible in the organic post
• DIRECT promotion in Ads Manager possible (the link can be integrated there)

• TikTok:

• Video size: format 9:16 (1080x1920 px)
• Customer does not need to have a TikTok account
• Clickable link NOT possible in the organic post
• DIRECT promotion in Ads Manager possible (the link can be integrated there)
• Observe the safe zones: https://ads.tiktok.com/help/article?aid=10002745

Instagram Story for a «Call for participation» (Aufruf)

• Video or image size: format 9:16 (1080x1920 px)
• Customer must have an Instagram account
• Clickable link possible in the organic post (as a sticker, formerly a swipe-up function)
• Interactive elements (on IG): votes (either/or), open questions, quiz, hashtags, location tag, etc.
• Direct advertising is NOT possible – a dark post must be created

Instagram Branding Day / Branding Day Light

Platform

• Instagram story

Integration in a video

• Number of story slides: 10 stories or 5 stories (light)
• Image or video: max. 15 seconds (per story) e.g. with challenges, votes, etc. by our creators
• The colour of the rectangle is selected to match the customer logo (white or blue)
• Font colour for ‘presented by’ remains white or black
• Linking possible within the story
• Integration of interactive elements (location, customer profile tag, poll, hashtag, sticker, etc.)
• Optional: advertising message in text form possible in the last story
• Optional: Customer logo can be displayed in the first story for three seconds
• The stories remain posted for 24 hours

Specifications

• Video or image size: format 9:16 (1080x1920 px)
• Customer must have an Instagram account
• Clickable link possible in the organic post (as a sticker, formerly a swipe-up function)
• Interactive elements: votes (either/or), open questions, quiz, hashtags, location tag, etc.
• Direct advertising is NOT possible

Content Sponsoring (Native Ad)

IMPORTANT: The Content Sponsoring may only be sold upon request and after consultation with the Social Media Advertising Team Commercial Publishing!

Platform

• TikTok feed
• Instagram feed

In a video

• The social native ad is created individually and in line with the content

Caption

• Note ‘Paid partnership with...’
• Remaining text is created by the editorial staff

Specifications

• Instagram:

• Native ad integration is produced and implemented via SoMeAd
• Video size: format 9:16 (1080x1920 px)
• Customer must have an Instagram account
• Clickable link NOT possible in the organic post
• DIRECT promotion in Ads Manager possible (the link can be integrated there)

• TikTok:

• Native ad integration is produced and implemented via SoMeAd
• Video size: format 9:16 (1080x1920 px)
• Customer does not need to have a TikTok account
• Clickable link NOT possible in the organic post
• DIRECT promotion in Ads Manager possible (the link can be integrated there)
• Observe the safe zones: https://ads.tiktok.com/help/article?aid=10002745

Whatsapp-Boost Text

Conditions

• Only bookable for 20 minutes (DE)
• Only bookable as add-on to Paid Posts
• Minimum booking: 1 placement for 5 days

Specifications

• Form of address: «Du» form
• Text length: max. 75 characters (incl. spaces)
• Link incl. UTM parameters
• Desired emoji (not guaranteed)

Whatsapp-Boost Video

Conditions

• Only bookable for 20 minutes (DE)
• Only bookable as add-on to a brand storytelling video
• Max. 1 video slot per week

Specifications

• Form of address: «Du» form
• Text length: max. 75 characters (incl. spaces)
• Specs Video: 4:5 (produced by 20 Minuten)
• Link incl. UTM parameters
• Desired emoji (not guaranteed)

Guidelines

Guidelines for political advertising

Any questions?

We can be contacted at:

commercial.publishing@tx.group

Further information:
https://impressum.commercial-publishing.ch/en/

Diese Informationen können sich verändern, final gültig sind Preise und Absprachen im Rahmen der Auftragsbestätigung