Gina N. Likins
2005 Nakoma Place
Raleigh, NC 27607
Strategist/communicator/manager/community leader with 25+ years experience: creating powerful stakeholder and community relationships; designing meaningful and robust user experiences to deliver on strategic goals; and evaluating and improving communication programs. Ability to lead teams to consensus around solutions that balance technical requirements and marketing needs. Highly regarded public speaker and recognized evangelist around open source, education and the importance of community.
Internet Strategy & Marketing
Usability & Information Architecture
Information Synthesis & Problem Solving
Process Creation & Improvement
Public Speaking & Evangelism
Senior Program Manager, Technical; University Outreach, Red Hat, Raleigh, NC, 2017 - present. Realize the potential of new university partnerships while growing existing ones. Create structures and processes that enable Teaching Open Source to become a self-sufficient entity.
- Arranged cost-sharing with Community Affairs department in order to establish Super ePartnership relationship with North Carolina State University (NCSU). Used internal communications channels to build awareness of and interest in the NCSU relationship, resulting in 80+ Red Hatters joining the NCSU intranet group and more than 20 Red Hatters participating in on-campus events during the 2017-2018 academic year.
- Created Hack Your Hoodie (eTextiles) workshop, designed to teach STEM skills to students using open source hardware. Successfully petitioned for and received corporate funding for a pilot program to teach other Red Hatters to run Hack Your Hoodie workshops. Held two successful Train-the-Trainer workshops, resulting in more than 20 Red Hatters becoming qualified to run Hack Your Hoodie workshops.
- Established Teaching Open Source (TOS) as a member project under the Software Freedom Conservancy. Through work on the TOS Coordinating Committee, established priorities and procedures for the newly formed organization.
- Responsible for Red Hat’s presence at SheHacks at Boston University, DiamondHacks at NCSU, and Pearl Hacks at the University of North Carolina at Chapel Hill, three of the largest all-women’s hackathons on the east coast. Included: lining up volunteers and volunteer coordination; creating a Best Open Source Hack Prize and leading judging; delivering workshops on open source as well as multiple sessions of Hack Your Hoodie; and for Pearl Hacks creating and leading a workshop track focused on open source software development.
- Authored a chapter, “Performing the Collaborative Dilemma,” in the book “The Open Organization Workbook”
Program Manager, Technical; University Outreach Outreach, Red Hat, Raleigh, NC, 2014 - 2016. Created relationships with universities and instructors in order to increase the number of undergraduates who have an understanding of open source principles, communities, and culture. Built programs and curricula to support teaching open source.
- Built relationship with POSSE (Professors Open Source Software Experience), a group of instructors who teach open source. With them, hosted four teacher-training workshops, which resulted in more than 100 university instructors gaining the skills to incorporate open source into their classes.
- Rebuilt the Teaching Open Source website, which hosts POSSE information as well as materials to support teaching open source. New site incorporates taxonomy-driven materials search, POSSE member directory, events listings, and a much easier-to-navigate interface.
- Created program to publicly recognize instructors who have made exceptional contributions to teaching open source. Components included: press release on redhat.com, trophies for recipients, and formal letters of appreciation sent to their deans. Red Hat recognized instructors in 2017 and 2018, and as a result has received positive publicity on Twitter and on multiple university websites.
- Have spoken to more than 600 students and 400 instructors about open source – why it is important, how it works, and how they can get involved.
- Manager of two university major gift partnerships, including: proposal review and evaluation, progress assessment, course development, and feedback.
- Created Creative Commons-licensed Learning Activities for instructors to use in their classrooms, several of which have been incorporated into computer science classes and featured in conference presentations.
- Proposal reviewer for Open Source track at Grace Hopper Conference for Women in Computing 2016, 2017 and 2018.
Intranet Strategist, Red Hat, Raleigh, NC, 2012 -2014. Led communications strategy for intranet portal, collaborative tools, digital signage, and other internal communication & collaboration vehicles. Created tools and processes that enabled associates across all geographies, businesses and functions to connect and work together.
- Created Intranet Community of Practice to identify intranet “pain points”. More than 65 associates representing all geos and business functions helped focus intranet efforts by contributing to list of trouble areas. Results drove decisions around tool configuration and project direction.
- Based on outcomes from Intranet Community of Practice work, created strategy for how to best implement tool selected by IT. Developed, published and gathered feedback on draft plan for collaborative content and “curated”/all-associate content. Led effort to organize “all-associate” content, creating templates and a process to develop information architectures that encouraged input from throughout the Red Hat community.
- Established governance model, content owners, templates and best practices for digital signs. Used knowledge of systems and business needs to map system limitations and identify vendor solutions to bridge functionality gaps.
- Led revamp of intranet HR content, including: creating and testing information architecture, forming extended team of content owners (and growing their skills), creating substantial amounts of content; and doing change management and communications for the project. US Benefits site combined benefits enrollment information with plan information to simplify experience and reduce confusion.
- Responsible for driving several HR initiatives towards a more “open” approach, most notably, recasting the People Managers Community as a discussion forum rather than a one-way messaging vehicle.
Web Strategist, Ipas, Chapel Hill, NC, 2008 - 2011. Planned, managed and evaluated all aspects of online strategy for Ipas, a global women’s healthcare non-profit. Hired, managed and mentored two web producers.
- Became organization’s trusted resource regarding online tools and strategy, disseminating information through multiple channels including: Ipas’s intranet, forums about privacy and best practices for social networking, coaching sessions for executives starting to use Twitter, and team strategy planning sessions for groups within organization.
- Created information architecture for and managed creation of all facets of organization’s online presence.
- Launched Ipas Facebook page, created guidelines for managing content, and grew fanbase from zero to more than 1300. Visitors to ipas.org from Facebook represent a highly engaged audience: during 2010 they visited nearly 100% more pages on ipas.org than visitors from other sources.
- Gathered requirements for, researched, selected, installed and configured a contact management and email-marketing solution. Scoped, designed and managed production of five newsletters created to reach different audience segments. Ipas newsletters averaged a 20%+ clickthru rate, compared to a 4% average for non-profits and 6% for health care.
- Redesigned Ipas.org to improve navigation and homepage experience. Post-redesign, visitor time on site increased by more than 40% and “bounce rate” decreased more than 80%.
- Planned and implemented new metrics program: installed Google Analytics; defined parameters for metrics “cleanup” and new baseline data; and designed system to allow tracking of message performance across all platforms (Facebook, Twitter, email newsletters and ipas.org). New system allowed organization to hone messaging effort, focusing on highest ROI activities.
Senior Manager, Intranet Governance, Nortel Networks, 2001 - 2008. Created policies to manage content; managed evolution of internal search engine; and determined overall strategy for intranet information architecture.
- Created and enforced processes and policies for bringing order to Nortel Networks intranet space. Estimated cost-savings: $640,000+ in annual ongoing costs (infrastructure alone).
- Served as Business Analyst and Chief Information Architect for internal deployment of Microsoft SharePoint Employee Portal, which replaced two legacy systems and delivered custom content based on geography, role, etc. Included news tool with tiered publishing system to enable significant reduction in number of emails sent to employees, addressing major employee pain point.
- Chosen as one of three inaugural Citizen Journalists to blog about the Sales Conference, generating excitement.
- Collaborated with technical and business primes to design architecture for SOA-based taxonomy and ontology management engine.
- Developed major improvements to search engine (“quick links”, spell check, refined collection).
- Created keyword system to enable short URLs (“go/phone”)
- Successfully launched multiple major rebranding initiatives, including banner ads, flash “commercials” and look-and-feel redesigns.
Senior Manager, Service Provider and Carrier Intranet, Nortel Networks, 2000 - 2001. Created and managed more than half the intranet resources supporting Nortel Networks sales & marketing efforts; consolidated numerous unauthorized intranet sites into central framework; managed web development team of 14.
- Brought together three separate web teams into one cohesive unit, with a single vision of web excellence, while mentoring three managers into stronger project and team leaders.
- Architected and implemented first internal system for delivering consistent product information to sales and marketing by combining three pre-existing websites -- each driven by a different backend technology -- into one site with a single look and consistent information architecture.
- Developed and implemented a new, coherent vision of the intranet, bringing together many politically disparate internal groups.
- Shut down more than 30 unauthorized intranet websites/yr., each costing Nortel an estimated $20,000 annually, resulting in a cost savings of >$600,000/yr.
- Managed more than 6,000 documents and 27,000 database items to ensure accuracy, consistency and currency of information used by sales and marketing.
- Co-authored requirements document for next-generation document storage, management and display system; and participated in system development team.
Manager, External Web, Carrier Packet Solutions, Nortel Networks, 1999 - 2000. Managed external web presence for one third of Nortel Networks products; developed strategy for integration of web into marcom strategy; managed three full-time web developers.
- Created the Universal Product Template (UPT), the consistent representation of Nortel Networks products on the external website (still in use today).
- Managed online portion of Nortel’s first integrated marketing launch (OPTera Packet Solution), featuring ad tracking, interactive “infomerical,” webcast and online press kits.
Web Development Senior Specialist, Nortel, Mar. 1996 - Jan. 1999. Consulted with internal clients on implementation of on-line marketing; helped determine overall shape/direction of Nortel website; worked with internal clients to create compelling web content; managed relationships between lines of business, product groups and corporate communications; and coordinated activities of external vendors, such as graphic designers and HTML developers.
- Shepherded Nortel’s external website through two redesigns (June 96/Sept. 98), including: determining site architecture and navigational tools; interviewing and choosing design firms; creating graphics and HTML standards; clarifying functional specifications and requirements with vendor; and managing transition of 6,000+ pages of static HTML into relational database.
- Designed the interface and functionality for Nortel’s collaborative user group sites. More than 15 of these sites were deployed for key customers.
- Created an administrative web site with tiered access to provide standards, guidelines, processes and templates for use by internal and external site developers.
- Served as lead information architect and project manager for more than 25 subsites, including multiple product groups and the 1996 and 1997 Annual Reports.
Account Executive at TechKnowledge Communications, a public relations firm specializing in high-tech and research clients, 1993 - 1996. Planned, budgeted and managed projects including: print publications, on-line communications, and conferences and special events. Supervised two employees.
- Coordinated weekly intelligence report for clients such as Intel, Texas Instruments and Motorola summarizing online discussions of environmental issues.
- Managed on- and off-line communications for the Smalltalk Industry Council, an international software trade association.
Education & Career Development:
- Jiveworld 2013, Las Vegas, NV Nov. 2013
- WWW2010 Conference, Raleigh, NC Apr. 2010
- Blog Carolinas Conference on Social Networking, May 2008
- Edward Tufte – Presenting Data and Information, Jan. 2004
- Jared M. Spool – UIE Roadshow: The Secret Design Strategies of Highly Effective Web Sites, Aug. 2003
- School of Journalism and Mass Communications, University of North Carolina at Chapel Hill, Chapel Hill, NC. Master of Arts in Public Relations, May 1993
- Duke University, Durham, NC, Bachelor of Science in Zoology, May 1990
- Obtained NC Teacher Certification; 1988-89 Dean's List; 1989-90 Dean's List with Distinction
- North Carolina School of Science and Mathematics, Durham, NC, May 1986
Speeches & Presentations:
2018 Speaking Engagements
- “Moving Into The Light: Transitioning from a closed organization to an open one,” keynote, Open Source 101 (Raleigh, NC)
- “Return of the Blinky Flashy: Teaching eTextiles,” Scale16x (Pasadena, CA) and SIGCSE (Baltimore, MD)
2017 Speaking Engagements
- “The Difference Free and Open Source Software Can Make In Your School,” SCALE15x (Pasadena, CA)
- “Return of the Blinky Flashy: Teaching eTextiles,” All Things Open (Raleigh, NC)
- “Creative Conflict Resolution,” Red Hat Summit (Boston, MA)
2016 Speaking Engagements
- “Why you can't find new grads with FOSS experience…” SCALE14x (Pasadena, CA)
- “Intro to Open Source,” Pearl Hacks (Chapel Hill, NC)
- “Hack Your Hoodie Workshop,” Pearl Hacks (Chapel Hill, NC)
- “Intro to Paper Circuitry,” Rensselaer Polytechnic Institute (Troy, NY)
- “Want students who are ready to contribute? Here's what they should know,” with Heidi Ellis and Greg Hislop, OSCON (Austin, TX) and O’Reilly Webinar
- “7 Things You Didn’t Know About University-Level FOSS Education” All Things Open (Raleigh, NC)
- “World of the Blinky Flashy” with Jen Krieger, All Things Open (Raleigh, NC)
- “Constructive Conflict Resolution,” Grace Hopper (Houston, TX)
- “Open source belongs in your class. Where do you start?,” Panel Moderator, Grace Hopper (Houston, TX)
2015 Speaking Engagements
- “Teaching Open Source,” Consortium for Computing Sciences In Colleges - MidSouth (Conway, AZ) and MidCentral (Austin, TX)
- “Making it Easy for Professors to Work with Open Source Communities,” Community Leadership Summit
- “Constructive Conflict Resolution,” with Donna Benjamin, OSCON 2015 (Portland, OR)
- “Making it Easy for Professors to Work with Open Source Communities,” Birds of a Feather, OSCON (Portland, OR)
- “Joining the Light Side: Moving from Proprietary to Open Source,” Grace Hopper (Houston, TX)
- “HFOSS: Motivating the Underrepresented,” Panel Moderator, Grace Hopper (Houston, TX)
- “How to Thoroughly Offend and Insult Your Open Source Community,” LinuxCon (Seattle, WA), LinuxCon EU (Dublin, Ireland), SCALE13x (Los Angeles, CA), ApacheCon (Austin, TX), and All Things Open (Raleigh, NC)
Pre-2015 Speaking Engagements
- “Copyleft and Open Source: the ethics of intellectual property” session leader at the Conference on Ethics, North Carolina School of Science and Math, Nov. 2012
- “Nyms & Nickwars” session leader at the Conference on Ethics, North Carolina School of Science and Math, Nov. 2011
- “Ethics and the Internet,” break-out session leader at the Conference on Ethics, North Carolina School of Science and Math, Nov. 2002
- “Weaving A Website,” presentation for RTP Chapter of the International Association of Business Communicators, Feb. 10, 1998
- “An Introduction to the World Wide Web,” presentation for the Triangle Chapter of the Public Relations Society of America, July 27, 1995
- “Netiquette: A look at how to keep from being ‘flamed,’ as well as other tips for ‘Newbies,’” for the Public Relations in Cyberspace conference; UNC School of Journalism and Mass Communications, July 27, 1995