Gina N. Likins

2005 Nakoma Place

Raleigh, NC 27607

919/696-4462 (cell)

ginalikins@gmail.com

Qualifications Summary

Strategist/communicator/manager/community leader with 25+ years experience: creating powerful stakeholder and community relationships; designing meaningful and robust user experiences to deliver on strategic goals; and evaluating and improving communication programs.  Ability to lead teams to consensus around solutions that balance technical requirements and marketing needs. Highly regarded public speaker and recognized evangelist around open source, education and the importance of community.

Marketing Communications

Internet Strategy & Marketing

Usability & Information Architecture

Information Synthesis & Problem Solving 

Change Management

Process Creation & Improvement

Community Management

Public Speaking & Evangelism

Experience: 

Senior Program Manager, Technical; University Outreach, Red Hat, Raleigh, NC, 2017 - present. Realize the potential of new university partnerships while growing existing ones. Create structures and processes that enable Teaching Open Source to become a self-sufficient entity.

Program Manager, Technical; University Outreach Outreach, Red Hat, Raleigh, NC, 2014 - 2016. Created relationships with universities and instructors in order to increase the number of undergraduates who have an understanding of open source principles, communities, and culture. Built programs and curricula to support teaching open source.

Intranet Strategist, Red Hat, Raleigh, NC, 2012 -2014. Led communications strategy for intranet portal, collaborative tools, digital signage, and other internal communication & collaboration vehicles. Created tools and processes that enabled associates across all geographies, businesses and functions to connect and work together.

Web Strategist, Ipas, Chapel Hill, NC, 2008 - 2011. Planned, managed and evaluated all aspects of online strategy for Ipas, a global women’s healthcare non-profit. Hired, managed and mentored two web producers.

Senior Manager, Intranet Governance, Nortel Networks, 2001 - 2008. Created policies to manage content; managed evolution of internal search engine; and determined overall strategy for intranet information architecture.

 

Senior Manager, Service Provider and Carrier Intranet, Nortel Networks, 2000 - 2001. Created and managed more than half the intranet resources supporting Nortel Networks sales & marketing efforts; consolidated numerous unauthorized intranet sites into central framework; managed web development team of 14.

Manager, External Web, Carrier Packet Solutions, Nortel Networks, 1999 - 2000. Managed external web presence for one third of Nortel Networks products; developed strategy for integration of web into marcom strategy; managed three full-time web developers.

 

Web Development Senior Specialist, Nortel, Mar. 1996 - Jan. 1999. Consulted with internal clients on implementation of on-line marketing; helped determine overall shape/direction of Nortel website; worked with internal clients to create compelling web content; managed relationships between lines of business, product groups and corporate communications; and coordinated activities of external vendors, such as graphic designers and HTML developers.

 

Account Executive at TechKnowledge Communications, a public relations firm specializing in high-tech and research clients, 1993 - 1996. Planned, budgeted and managed projects including: print publications, on-line communications, and conferences and special events. Supervised two employees.

 

Education & Career Development:

 

Speeches & Presentations:

2018 Speaking Engagements 

2017 Speaking Engagements

2016 Speaking Engagements

2015 Speaking Engagements

Pre-2015 Speaking Engagements