Section 1 - Launch Summary

Executive Summary

Our upcoming launch addresses meeting control gaps in government and academia with advanced features: timed meeting locks and a streamlined waiting room. These features provide enhanced security and precise access control. Our strategy involves targeted outreach, interactive demonstrations, and strategic collaborations to showcase our solution's effectiveness. We're rolling out with personalized training, aiming to set the standard for efficient meeting control in these sectors.

Product Overview

Sync, first launched in 2010, is a video conferencing software compatible with all browsers. It offers native apps for desktop (Window, Apple) and mobile (iOS, Android). Designed to empower human connection, safeguard user data and privacy, and ensure reliability and streamline communication, Sync stands as a versatile solution.

Key Features

The upcoming launch will include the following key features:

• Timed automatic meeting lock with pre-saved locking profiles
• Waiting room for streamlined admission management

Launch Objectives

Our objectives of this launch includes:

• Over 50% adoption rate for the new features within the first month post-launch
• Over 15% decrease in unauthorized access or disruptive behavior
• Gather User Feedback to understand user satisfaction and areas for improvement
• Assess if the launch has positively influenced customer retention rate and overall satisfaction rate

Target Audience

The segment of our product can be listed into two sectors:

• Enterprise Users (Company, goverment and acadmic)
• Non-enterprise Users (Individuals, small and medium sized company users)

Our solution primarily targets the government and academic users within the Enterprise Sector.

Targeted for This Launch

We will consider soft launch as our approach. Therefore, we will launch our product to our existing and potential new government and academic users. Here is the brief of what their persona looks like:

Academic User Persona - Dr. Understood

• Background: He is a 42-year old associate professor in Political Science.
• Needs: He requires a secure platform to conduct collaborative virtual meetings with international researchers, share large datasets, and host seminars for students.
• Preferences: Prioritizes data security, ease of document sharing, and high-quality video conferencing for research collaborations and educational purposes.

Government User Persona - Secure Sophia

• Background: She is a 38-year old senior policy analyst working in Department of Homeland Security.
• Needs: She seeks a video conferencing solution that offers end-to-end encryption, robust access controls, and compliance with strict government regulations to discuss sensitive information securely.
• Preferences: Requires a platform with strong encryption protocols, multi-factor authentication, and seamless integration with existing government systems for confidential discussions and inter-agency meetings.

Targeted for Future Launches

We will consider the following target audience as our future launch:

• Existing company users within the Enterprise Sector: We'll tailor the feature to address safety concerns among current company users, evaluating its suitability within this market segment.
• New company users within the Enterprise Sector: If we have validated the feature's value to existing company users, we'll explore its potential to attract and onboard new users in this sector.

Section 2 - Logistics

Timelines and Milestones

Pre-Launch Preparation (April 1 - 30, 2024)

Action Required

• Define target audience personas and segment priorities.
• Finalize feature readiness and testing.
• Develop marketing materials and strategies.

Key Participants

• Development Team
• Marketing Team
• Sales Team
• Customer Support Team
• Management / Leadership

Soft Launch (May 15, 2024)

Action Required

• Deploy the product for limited user groups (academic, government).
• Gather feedback and assess initial user experiences.
• Monitor system performance and gather data.

Key Participants

• Development Team
• Marketing Team
• Sales Team
• Customer Support Team

Internal Resourcing and Stakeholders

Key Launch Personnel

Key Stakeholders

Budget

Detailed financial management should be reported in our finance system, agreed budgets  outlined below.

Section 3 - Marketing

Key Messages

Coming soon: Revolutionize your meetings with our timed automatic meeting lock and  streamlined waiting room. Take charge of access control like never before, ensuring precision and security for seamless collaboration.

Communication/Advertising Channels

We will use the following channels for promoting product launch:

• Website: Create a dedicated landing page highlighting the new features, benefits, and how they cater specifically to academic and government users.
• Email Campaigns: Send targeted emails to existing users, academic institutions, and government departments, showcasing the value proposition of the new features.
• Webinars or Virtual Events: Conduct webinars or online events showcasing the new features, inviting potential and existing users from academia and government.

Advertising Content

Please add the links to the marketing content we will be using to launch the product.

Events

Section 4 - Product Monitoring

Open/known Issues

Feedback Loop and Support

Customer feedback is expected to be received from the following places:

• In-App or In-Product Feedback Forms: Direct feedback mechanisms integrated within the product interface allow users to report issues, suggest improvements, or share their experiences while using the product.
• Customer Support or Helpdesk Tickets: Users reach out to customer support via email, chat, or phone to report issues, seek assistance, or provide feedback on their experiences.
• User Communities or Forums: Dedicated forums, community groups, or discussion boards related to the product or industry often serve as places for users to share feedback, seek advice, and interact with other users.
• Web Analytics and Usage Data: Analyzing user behavior through web analytics tools provides insights into how users interact with the product, revealing potential pain points or areas for improvement.

Launch Metrics