Richert Schnorr

Creative and innovative Digital Producer with over ten years experience forwarding brands through visual communications leveraging video, audio, design and photography. Highly collaborative with a knack for cultivating big ideas from diverse teams and environments. Detail-oriented and highly motivated, ensuring projects are on schedule, on budget, and on time.

EXPERIENCE

The New York Public Library — Director of Digital Media

New York, NY 2013-2019

Led Digital Media Team in Communications and Marketing Department, ensuring cohesive branding across digital promotional content including video, audio, and photography, keeping company-wide strategies. Sourced, hired, and mentored a robust creative team, increasing efficiency and optimizing workflows, overseeing end-to-end production. Transformed Library social media, audio, and video content achieving non-profit lead status. Managed departmental budgets, negotiated vendor agreements, and maintained company equipment. Created multiple NYPL podcasts bringing thousands of listeners library content twice a week.

Key Accomplishments

  • Brought over 2 million views  to NYPL video on Facebook alone by refocusing strategy, creating new series, and professionalizing production.
  • Attracted over 100,000 new Instagram followers as production lead for NYPL Insta Novels which was covered by over 700 global publications.
  • Pitched, directed, and produced video for successful campaigns raising over $200 Million.

Freelance — Video Director, Producer, & Editor

New York, NY 2011-Present

Shot creative visual treatments for videos, leveraging complex editing and animation techniques to create compelling storylines. Collaborated with clients on projects, displaying effective communication, overseeing development from inception to final delivery. Executed productions within budget and on time, while maintaining alignment with client strategy and vision.

Key Accomplishments

  • Adapted to various video production styles including music, fashion, narrative, and animation.
  • Maintained and updated video archives, as well as sourced editorial clips.

The New York Public Library — Digital Producer

New York, NY 2011-2013

Worked with cross-departmental teams throughout Library, bringing forth strong viewpoints to aid in brainstorming and developing new ideas. Guided development and led world-class communications as head designer building award-winning mobile apps, websites, and digital books, as well as designing ad campaigns and videos. Implemented clear consistent communication across brand.

Key Accomplishments

  • Supported team branding strategy ensuring production goals.
  • Leveraged various mediums to build content, advertisements, and promotions for social media, web, and events.

INFOGRAPHICS.COM Information Designer

New York, NY 2010-2011

Directed all phases of production for print, web, mobile, and motion graphics as lead designer. Assisted nationally recognized companies with infographics design including MIT, Microsoft, Bank of America, and OppenheimerFunds. Created complex and meaningful infographics utilizing analytical storytelling and graphic renderings.

Key Accomplishments

  • Researched and fact-checked infographic information, guaranteeing sources.
  • Designed informative and creative deliverables, cultivating analytic thinking and creative strategy.

Dance Theater Workshop — Manager of Artist Services

New York, NY 2005-2010

EDUCATION

Parsons the New School for Design – New York, NY

Master of Fine Arts in Design and Technology, 2011

Sarah Lawrence College – New York, NY
Bachelor of Arts, 2006

New York, NY 10006

(612) 804-7029

richertschnorr@gmail.com

linkedin.com/in/richertschnorr

SKILLS

Adobe Creative Suite: Premiere, After Effects, Photoshop, & Illustrator

Video Production

Digital Engagement Strategy

Digital Design

Audio Production

Project Management Software

Team Building and Management

AWARDS

NYPL Insta Novels
The Webbys 2019 - Best Social Media, Best Use of Stories

FastCompany - 2019 Innovation by Design Award

Cannes Lions 2019 - Gold Lion in Design, Silver Lion in Digital Craft, Bronze Lion in Mobile and Bronze Lion in Social & Influencer

NYPL Biblion: Frankenstein
Parent’s Choice Awards 2012, Mobile App

SPEAKING & APPEARANCES

Arts Marketing Association
2019 Conference
Keynote Speaker, Newcastle UK

2018 Digital Marketing Day Presenter, Glasgow Scotland

Press
Interviewed by Forbes, AdWeek, FastCompany, The Times, NY 1, and others