Retail and E-Commerce Sales Director

Republic Restoratives Distillery

March 2022

Republic Restoratives celebrates an outspoken and disruptive attitude towards the production of quality American spirits. We are one of the world's few woman-owned distilleries, are LGBTQ-led, and the largest crowd-funded distillery in American history. We make approachably priced, thoughtfully-crafted and consistently delicious spirits for our friends & yours.

Salary: $50-$60k base salary + commission

We are seeking a new team member to lead and help grow our direct-to-consumer sales channel, primarily through national e-commerce and Washington, DC area in-store pick-up and delivery. The ideal candidate has a successful history driving e-commerce revenue and social media strategy. You should be an independent worker with high attention to detail, a devotion to customer service and excellent verbal and written communication skills.  In a small craft distillery, being a flexible team player is a must.  This position will report directly to the CEO.

Broadly, you will be responsible for:

• Developing and implementing a paid and organic sales strategy tied to revenue goals and mapped over the months and quarters of the year.
• Working with in-house tools like Canva, Mailchimp, Square, Shopify, Instagram, Facebook, Google
• Identifying and managing contractors if we feel we need them but first task is always trying to solve the problem in-house
• Ensuring that our retail space is organized, clean and inviting.
• Tracking and reporting all data. If we can’t measure it, we can’t count on it.
• Ensuring that every direct-to-consumer customer has the best experience possible with our brands.

Specifically, the job will entail:

• Use sales data + feedback to optimize our online presence and grow our e-commerce sales channels

• Plan seasonally appropriate paid ad campaigns and the creative assets needed to be successful.
• Organize and manage to a frugal budget any outside vendors required to implement the sales strategy

• Drive organic marketing

• Facebook/IG/Twitter

• In strategic coordination with the CEO, manage Republic Restoratives’ social media calendar to align content with sales goals, seasonality, current events, and product launches
• Create and post content that grows our followings and drives sales
• Manage message inboxes

• Mailchimp

• With the guidance of the CEO, create email campaigns for events, promotions, holidays, product releases, and beyond, aiming for 2 emails/month
• Conduct tests on email content and logistics
• Analyze campaign outcomes to identify opportunities for strengthening future campaigns

• Maintain a reliable working knowledge of inventory and products we carry
• Oversee addition of new products to online store from start to finish

• Work with production team to identify DTC product launch timing
• Coordinate new product and seasonal product photography
• Write product descriptions with accurate product information
• Set appropriate inventory levels for each item based on stock + availability

• Manage republicrestoratives.com

• Ensure all products we have available to sell are uploaded to the RR website
• Update any links connecting out to web stores

• Manage web inventory

• Check product stock against web inventory daily and update products accordingly
• Identify low stock items and communicate them to relevant colleagues
• Rearrange and merchandise web products regularly to boost sales + maintain aesthetic standards

• Maintain a culture of quality customer care

• Manage the info@republicrestoratives email account and social media inboxes by responding to all inquiries within 24-48 hours using kind and professional language in keeping with our standards. Redirect to appropriate team member if their inquiry can’t be resolved.
• Problem solve promptly when order issues arise, providing proactive and creative solutions in order to keep sales and make customers happy
• Effectively handle a number of competing priorities and tasks at the same time
• Contribute to the overall organization and cleanliness of the Ivy Room day-to-day

The right candidate will meet the following qualifications:

• You are obsessive about numbers. People are the foundation of our work, but data is the guiding compass.  The efficiency and efficacy of our operation rests on this role.
• You aren't intimidated by what you don't know. You are a quick study, and you start from a place of assuming that hard work and persistence can make up for a lack of previous knowledge.
• You thrive on finding creative and innovative solutions to problems, often on deadline or on the fly.
• You are disciplined, focused, determined, and persistent. Every problem has a solution. There is no challenge that hard work can't resolve.
• You are the most organized person you know. About work, logistics, plans, and numbers.
• You understand the importance of testing new theories, pushing what works and letting go of what doesn’t.
• You know succeeding at the big things requires excelling at the details.

Requirements and Details

• Full-time, salaried position with competitive benefits
• Some schedule flexibility required to accommodate for evenings and weekends marketing campaigns but with preplanning and scheduled communications, that can be minimized.
• Excellent written and verbal communication skills with the ability to communicate clearly and effectively via multiple channels
• Previous experience in customer service or a customer facing role
• Experience working with Shopify/Square is strongly preferred
• Experience managing and growing social media followings preferred
• Efficient in Google App Suite (Gmail, Sheets, Docs, etc.)

We value a diverse range of experience, and prioritize the right demeanor and skill set over a perfect resume.  Republic Restoratives is an equal opportunity employer, not just because we are women- and LGBTQ-owned, but because that's the right thing to do.  Diverse candidates are strongly encouraged to apply.

If you think you would be a great fit, introduce yourself. Send your resume and a note about why you want to work for us to jobs@republicrestoratives.com and include the job title in the subjection line.  Resumes will be accepted on a rolling basis.  No phone calls please.