COPY & PASTE TO MAKE YOUR OWN COPY
CHEAT SHEET
Questions you can/should ask your business stakeholder. Try some, or make some of your own:
- Tell me a bit about where this research request came from—how would this research help you?
- Aside from just this research request… what’s on your mind / what is going on in your world?
- What are some of the big upcoming decisions that you need to make?
- How do these decisions play into the overall business strategy?
- [For each decision] What questions do you have that, if you had the answer to, would help you make those decisions? What do you wish you knew the answer to that would help you make this decision?
- Who is your target customer for this?
- Which of these decisions is the riskiest / should be the highest priority for us to focus on with this research? If you could only answer one or two, which would it be and why?
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RESEARCH PLAN
STRUCTURED AROUND BUSINESS DECISIONS
Context
[give a paragraph of context so anyone coming to this document can easily understand the broader
Relevant Business Goals / Strategy
Research Goal (DO NOT CHANGE)
Inform key business decisions.
Key Business Decisions
Target Participants
Participant Access (if any)
Budget
Timeline
Research Questions
Key Business Decision | Research Questions | Potential methods
(do this last) |
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[appendix]