Write copy that sells. Even if you’re a terrible writer.

This is the 10-step blueprint I use to write email, landing page and blog copy that generates $millions in revenue.

You can improve your copy (and conversion rates) instantly by duplicating this document and filling in the blanks to create your piece of copywriting.

For an audio description of how to do each step properly, click here.

To level up every aspect of your sales game and learn how to create a profitable business with customers who love to pay for your product, click here.

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Step 1

Define your audience

My audience:

...

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Step 2

Define and align value

Value for customer:

...

Value for you:

...

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Step 3

What action do you want your audience to take?

My CTA:

...

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Step 4

Identify objections...

Objections

Solutions

...

...

...

...

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Step 5

Plan your copy using Pain-Dream-Fix

Pain:

  • ...

Dream:

  • ...

Fix:

  • ...

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Step 6

Write your first draft...

Write (or copy and paste) your first draft here...

...

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Step 7

Make your first edit...

Write (or copy and paste) your second draft here...

...

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Step 8

Make a cup of tea...

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Step 9

Make a final edit...

Write (or copy and paste) your final draft here...

...

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Step 10

Publish, track and tweak...

List of feedback/improvements you want to make/objections you want to add...

...

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Step 11

🎁 Bonus step...

Your bonus/freebie/PS/extra tip...

...

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That’s all you need to know to write great copy that converts!

The rest is just…

Have a question or want me to look over a piece of copy you’ve written and provide actionable feedback?

📩 Shoot me an email

Or find me on Twitter @louisnicholls_

Good luck!