About White Owl Records:

White Owl Records is a Brooklyn-based independent record label specializing in experimental, club-oriented techno. We aim to provide a platform for oddball and organic releases and foster the local Brooklyn techno scene through live events and a dedicated space for the exchange of ideas and resources. As a relatively young label, our team is tight-knit and scrappy, motivated by our passion for the music and people that make up this niche of NYC nightlife.

About the role:

We’re looking to solidify our visual and written digital brand through cohesive, consistent, and strategic content marketing across our Instagram and website. To that end, we’re seeking a self-motivated and creative Brand Strategist & Content Producer to help elevate our online presence and execute our vision for the White Owl Records brand.

You’ll work closely with our core founding team to develop the tone, look, and feel of our website and Instagram, translating established parameters for our visual identity into content that supports our goals for growth and exposure.

This role allows for creative freedom and the opportunity to shape the voice and visual identity of the brand; as such, we’re looking for someone who is comfortable working with ideas and confident executing tasks with minimal guidance. Our ideal candidate will help us define our brand direction through content strategy, utilizing their skills in graphic design, social media marketing, and video editing.

Role Overview

Brand Strategy

  • Lead the refinement and execution of visual and written elements of the WOR digital brand
  • Workshop with the WOR team any important big picture “tone” and “voice” parameters you might need to make branding/content decisions
  • Assist in developing comprehensive content strategies on a quarterly basis

Content Production

  • Develop, curate, and manage engaging content on our Instagram and website that resonates with our audience
  • Design creative assets for Instagram grid and stories
  • Create Instagram Reels with existing footage
  • Develop copy for all social media posts
  • Assist in recording live modular techno sets and artist interviews

Qualifications:

  • Background in marketing, music business, English, communications, and/or design
  • Relevant experience in content strategy and/or social media marketing
  • A thorough understanding of social media best practices
  • Strong content creation skills, including writing, graphic design, and basic video editing
  • Excellent written and verbal communication skills
  • Ability to work independently and collaboratively, while listening and learning from feedback
  • Self-motivation and organized, able to turn work around swiftly

Bonus if you have:

  • Previous experience in establishing or growing a brand
  • Experience shooting long-form videos and editing them to fit YouTube and TikTok/Reels specifications, with access to your own video equipment
  • Demonstrated experience in developing and executing social media strategies that drive results
  • A passion for and familiarity with the NYC techno scene and/or club-oriented music at large

More Information

  • Location: Hybrid remote and in-person at our studio in Bushwick, NY
  • Compensation: $30 an hour for 4 half days of work per month, not exceeding $500 per month of compensation. This is a part-time/contract position for three months between November 2024-January 2025, but is open to extension.
  • Reports to: WOR core founding team of 3

If you are interested in the position, please submit a resume, cover letter, and link to a work sample or portfolio to jack@whiteowlrecords.xyz by November 1st. Our team will personally review all submissions and select candidates for a phone or video interview; from there, we will ask all candidates to complete a short take-home assessment. You will hear back from us regarding your candidacy within 1 week after we receive your application materials.

If you’re not sure that you’re a perfect fit for the role and don’t meet every single qualification, we still encourage you to apply! We are primarily interested in meeting candidates who are excited about supporting the techno scene in NYC, eager to collaborate, and ready to contribute to a scrappy, passionate team and work environment. Candidates who are from communities underrepresented in techno and music business are especially encouraged to apply.