Bayfront UX Pty Ltd Privacy Policy

Scope

Website and social media

Bayfront UX study participants

Contact us

Our Privacy Policy is applicable to all users

Bayfront UX is an Australian based company that provides user experience and consulting services. Our core business recruits suitable participants for studies with new and existing technologies.

This Privacy Policy covers the collection, use, and disclosure of personal information that may be collected by Bayfront UX (“or “us” or “we”) anytime you interact with us or visit our website at www.bayfrontux.com (together with any mobile or app versions of such website, the “website”).

Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information.

Your privacy is a priority at Bayfront UX, and we go to great lengths to protect it. This Privacy Policy is not stagnant and we reserve the right to change the terms and conditions thereof as required by law from time to time at any time and for any purpose without notice.

You should visit this page regularly and review this Privacy Policy for the current version since your continued access or use of the website will be deemed as an irrevocable acceptance of any such changes, modifications or alterations.

Personal Information gathered under previous versions of this Privacy Policy

Personal information collected via the website will generally be governed by the version of the Privacy Policy in effect at the time the information was gathered. We will not retroactively make material changes to the way we use personally identifiable information collected under previous versions of this Privacy Policy without obtaining your consent.

Scope Of Privacy Policy

This Privacy Policy covers the followings methods with which we may collect personal information: 

• Personal information collected during your interaction with this website
• Personal information collected from participants in Bayfront UX studies 
• Personal information is required by human resources as and when needed
• Personal information collected during the recruitment process
• The information is collated and stored on Google Drive during research projects and thereafter as may be needed.

Our website

Why do we collect personal information

We collect your personal information because it helps us deliver a superior experience and level of customer service that you expect of us.

What information we collect and how we may use it

We may from time to time require that you provide personally identifiable information, including without limitation, your name and email address. We may also collect certain generic identifiable information regarding customer activities on our website. 

This helps us to determine how best to provide useful information to users and to understand which parts of our website and Internet services are of most interest to them. When you submit reviews or comments to the website, you will provide us with the contents of your submission. 

We will also collect the information described below under “Cookies, Tracking and Other Technologies” when you use the website. We may use your personal information to provide services that you have requested, respond to your requests, and send you communication relating to auditing, research, and analysis to improve the products offered on our website as a direct benefit to our visitors.

When we will disclose your information

To help us provide superior service, your personal information may be shared with actual and prospective assignees and licensees of the website, its content, or any portion thereof, including your submissions and personal information.

In addition, the personal and other information you provide to Bayfront UX is considered an asset of the company and may be included among transferred assets of Bayfront UX or any parent company if acquired by a third party. 

There are also times when Bayfront UX makes certain personal information about you available to companies or individuals to provide products and services to you on our behalf. 

These companies may help us process information e.g. transcriptions, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. 

We call them our “Service Providers.” We may share personally identifiable information with Service Providers solely as appropriate for them to perform their functions, but we prohibit them from using such information for any other purpose unless we inform you otherwise at the time of collection.

At times we may be required by law, litigation, arbitration or similar legal process to disclose your personal information. We may also disclose information about you if you consent to it or if we determine that disclosure is necessary for national security, law enforcement, personal safety, or other issues of public importance.

How we protect your personal information

Bayfront UX takes precautions – including administrative, technical, and physical measures – to safeguard your personal information against loss, theft, and misuse, as well as unauthorised access, disclosure, alteration, and destruction. 

We use reasonable and customary measures to safeguard the security of your personal information. Nonetheless, transmissions made on or through the Internet and information stored by us are vulnerable to attack and cannot be guaranteed to be secure. 

You hereby acknowledge that we are not responsible for any intercepted information sent via the Internet or data loss caused by “hacks,” malicious attacks or other breaches caused by third parties, and you hereby release us from any and all claims arising out of or related to the use of information obtained by means of an unauthorised interception or breach.

Cookies, Tracking and Other Technologies

Like many websites, the Bayfront UX website uses cookies, flash cookies, web beacons, and other applicable technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there.

We may use these technologies to study traffic patterns on our website. This information helps us make the website more rewarding and helps us study the effectiveness of our customer communications. 

We also use cookies to customise your experience and provide greater convenience each time you interact with us. For example, your account information and information about your device helps us operate the website efficiently. 

You may have the ability to decline to permit cookies or other tracking technology, but in that case, we cannot promise you that all features of the website will function properly as a result. 

To allow the proper functioning of the website, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. 

We use this information, which does not identify individual users, to analyse trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. 

Bayfront UX will not use this type of collected information to market directly to that person. We may utilise third-party website analytical tools (such as Google Analytics) that collect information about visitor traffic on our website. 

The information we may collect by these this way would be similar to that collected by the technologies described above and includes: 

• Information about the devices our visitors use to access the Internet (such as the IP address and the device, browser and operating system type);
• URLs that refer visitors to the website;
• Dates and times of visits to the website;
• Information on actions taken on the website (such as page views and site navigation patterns);
• A general geographic location (such as country and city) from which a visitor accesses our website; and

International personal data transfers outside of Australia

Bayfront UX may, subject to applicable law, transfer your information outside the country where you are located and to where information protection standards may differ (e.g., your information may be stored on servers located in other jurisdictions). 

We will utilise appropriate safeguards governing the transfer and usage of your personal information. If you would like further detail on the safeguards we have in place you can contact us directly as described in this Privacy Notice.

Clickstream Data

As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “Clickstream Data,” can be collected and stored by a website’s server. 

The Clickstream Data we collect can tell us the type of device and browsing software you use and the address of the website from which you linked to our website. We may use Clickstream Data as a form of impersonal information collection to anonymously determine how much time visitors spend on each page of the website, how visitors navigate throughout the website and how we may tailor our web pages to better meet the needs of visitors. 

This information will only be used to improve the website. Any collection or use of Clickstream Data will be anonymous and aggregate.

Children And Minors

Our website and app are intended for use by adults only and we do not knowingly collect or use any personal information from visitors under the age of 18 (eighteen). 

If we collect personal information from someone, we learn to be under 18 years of age, such personal information shall immediately be deleted. If you are a parent or guardian of a child under 18 years of age and you believe your child has provided us with personal information, please contact us at privacy@bayfrontux.com.

Changes

We reserve the right to change this Privacy Policy at any time. The date on which this Privacy Policy was last adopted or changed will be set forth at the top of this Privacy Policy. Therefore, please review this Privacy Policy from time to time so that you are aware when any changes are made to this Privacy Policy.

If you have any questions about the changes that were implemented, please contact us at privacy@bayfrontux.com and include “Information Regarding Updated Policy” in the subject line. 

In any event, your continued use of the website after such change constitutes your acceptance of any such change(s), and if you do not accept any changes, you may choose not to use our website.

Users outside of Australia

If you are visiting the website from a location outside Australia, your connection will be through and to servers located in Australia and all information you provide will be processed and securely maintained in our web servers and internal systems located within Australia. 

In addition, if you are located outside of Australia, you should note that your information will be transferred to Australia, the laws of which may be deemed by other countries to have inadequate data protection.

Users of the website located in countries outside Australia who submit personal information do thereby consent to the general use of such information as provided in this Privacy Policy and to the transfer of that information to and/or storage of the information in Australia.

Applicable Law

This Privacy Policy and our legal obligations are subject to the laws of Australia, regardless of the location of any user. Any claims or complaints must be filed in Australia.

Updating or removing your personal information

Please contact us at any time to update or remove your personal information. We may reject requests that are unreasonably repetitive, require disproportionate technical effort or expense (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup systems). 

Please be aware that a removal request does not ensure complete or comprehensive removal of the content or information you have provided and that there may be circumstances in which the law does not allow removal even if requested.

Disclaimers

Our website operates AS-IS, and we do not represent or warrant that it will be available at all times, or that your use of the website will be uninterrupted or error free. 

We are not responsible for your ability to access the website, or for matters beyond our control. Bayfront UX takes precautions – including administrative, technical, and physical measures – to safeguard your personal information against loss, theft, and misuse, as well as unauthorised access, disclosure, alteration, and destruction. 

We use reasonable and customary measures to safeguard the security of your personal information. Nonetheless, transmissions made on or through the Internet and information stored by us are vulnerable to attack and cannot be guaranteed to be secure. 

You hereby acknowledge that we are not responsible for any intercepted information sent via the Internet or data loss caused by “hacks,” malicious attacks or other breaches caused by third parties, and you hereby release us from any and all claims arising out of or related to the use of information obtained by means of an unauthorised interception or breach.

Bayfront UX study participants:

Why Do We Collect Personal Information 

Bayfront UX conducts user experience research studies to help improve products and services for our clients and their customers. Studies may be conducted remotely or in person. 

Prior to the study session, we need to collect certain types of personal information to identify you and qualify you for our study. During the session, a typical study may include an interview with you while you interact with the study stimuli, which, for example, might be a website or device. 

In a remote study, we may ask you to share your device screen and/or join a meeting via video. Depending on the study, we may collect video and audio recordings of your session so we can analyse the results, which helps to improve the design of products and services for our clients. 

Your session may also be securely live-streamed to other viewers involved in the study. To learn more about how we secure your information, see below.

Security 

Prior to your participation in any Bayfront UX. study, you will be provided with an Informed Consent Form containing details specific to your study with the option to opt in or opt-out.

What information we collect and how we may use it

When you participate in a Bayfront UX study, Bayfront UX may collect any of the following information as applicable for that study. You will always have the choice to opt-in or opt-out of providing this information. 

• Contact details such as name, address, telephone number, and email address
• Identity number, driver’s licence or passport number for identification purposes 
• Identification of workplace and position (title) 
• Video and audio recordings of faces and voices 
•  Information collected from a recruiting firm which recruited you for our study
• Information regarding any relevant experience or subject matter expertise necessary for the study 
• Medical condition and any prescribed medications, when applicable for the study
• Relevant professional licensing number (e.g., medical license number) when applicable for the study 
• Demographic information such as age, household income, race, gender, ethnicity 
• Opinions, specifically limited to opinions on the products or services in the study.

Onward transfer and sharing of your personal information

In the context of its business and with your consent, Bayfront UX may transfer your personal information to its client, which would be the sponsor of the study. In some cases, our client will request data that includes your personal information. This will always be described in the informed consent form provided to you prior to your participation in the study.

Transfer of this data that includes your personal information allows our client to improve the design of the product or service that is being developed. In many cases, we will simply transfer aggregate reports which do not contain your personal information or any information that can be used to identify you. 

Aggregate reports are those wherein the information you provide is anonymised and combined with that of other study participants for the purposes of analysis as a whole, where this information cannot be used to identify you. 

We do not share your personal information with other third parties, nor do we permit the use of your personal information for any reason other than that for which it was originally provided, which will always be described in the informed consent form provided to you prior to your participation in the study. 

In such cases of transfer of your personal information, Bayfront UX remains liable for the protection of personal information under the applicable privacy law of the country of origin and the country of assimilation of your data for the purpose described above. 

In the event that information will be transferred by Bayfront UX, we will provide clear and unambiguous advanced notice and a description of the purpose of such transfer to the data subject, who will have the opportunity to decline.

Retention of your personal information 

Bayfront UX will only use your personal information to the extent necessary to carry out the research as specified in the informed consent form provided to you prior to your participation in our study.

Your personal information will be deleted upon completion of that research, which may take up to 6-12 months but cannot be limited thereto. Video and audio recordings may be retained for longer periods for review at a later date, but these recordings are only used in support of the purpose for which they were originally collected. 

Aggregate reports of your personal information may be developed and retained for longer periods. This means that information you provide is anonymised and combined with that of other study participants for analysis where this information cannot be used to identify you.

Security

To ensure the ongoing protection of your personal information, Bayfront UX has implemented information security practices consistent with industry standards. 

This includes technical, physical, administrative, and organisational measures we have implemented to protect the confidentiality, integrity, and availability of your personal information and safeguard your personal information against loss, theft, and misuse, as well as unauthorised access, disclosure, alteration, and destruction.

Your right to access your personal information

You have the right to access, amend, correct, access, or transfer your personal information at any time. Additionally, you have the right to request us to limit the use of, block transfer of, or delete your personal information from our records.

To make any request regarding your personal information, please contact our Data Privacy Officer at privacy@bayfrontux.com. Such a request needs to be reasonable and the implementation thereof needs to be probable.

Disclosure by Law 

In response to lawful requests from public authorities Bayfront UX is obligated to disclose personal information, including such situations to meet national security or law enforcement requirements.

Legal Disputes

All and every legal dispute relating to the use of this website or any participation in the business of Bayfront UX in a manner that requires the use of your personal information for purposes as stated above or any other dispute that may flow therefrom be in contractual or otherwise will be regulated by the domestic law of the Australia and in particular the rules and regulations relating to the mediation of a dispute or the referral of a dispute for arbitration. 

All disputes shall first be the subject of conciliation, mediation or facilitating to find an amicable solution. Should these fail the matter shall be referred to arbitration.

Contact Us 

If you have any questions, concerns, or complaints about Bayfront UX or our Privacy Policy, please contact us:
Bayfront UX
Attention: Data Privacy Officer at privacy@bayfrontux.com