Minnesota International NGO Network (MINN) Communications Policy

Approved on January 20, 2016

Want MINN’s Help Promoting or Running an Event?

The Minnesota International NGO Network has hundreds of visitors to its website and a bi-monthly newsletter distribution to over 1700 individuals located in Minnesota who are interested in international humanitarian causes.  If you know of an event that you feel would be of interest to this community, please consider one of the options below for getting out the message.  If you are interested in Level 1 please fill out this form.  This form can be found at the bottom of this document as well.  If you would prefer Levels 2 or 3 for promotion, please contact communications@minnesotangos.org to see if your event would be considered for promotional or programmatic co-sponsorship with MINN:

Level 1 –Posting of Event on MINN Google Calendar

How is the event promoted by MINN?

The event is listed on the MINN Google Calendar with a hyperlink to an external website.

  

What criteria must be met for MINN to promote an event at this level?

Any event of potential interest to MINN members can be submitted for inclusion on the MINN Google Calendar, including fundraising events and events that occur at the same time. Examples may include a domestic fair trade celebration, Brazil business trade show, university forum on international agriculture, or a Zumbathon fundraiser for an NGO.

The MINN Communication Manager has the authority to approve any Level 1 activities.  

 

Level 2 –Inclusion of Event in MINN Bi-Monthly Newsletter

How is the event promoted by MINN?

The event is listed on the MINN Google Calendar with a hyperlink to an internal posting on the MINN website and a hyperlink to the host organization sponsoring the event. The MINN event posting includes the host organization’s name and logo (and/or relevant event image) and lists the names of other co-sponsors. MINN publicizes the event with an entry in its bi-monthly newsletter to a subscriber base of 1700+. 

 

What criteria must be met for MINN to promote an event at this level?

The Communications Manager determines eligibility for inclusion in the MINN bi-monthly newsletter (/// OR /// IF APPLICABLE /// “and recommends promotional co-sponsorship to the Executive Committee (President, VP, Treasurer, Secretary) / MINN President and Vice President) if, in their judgment, the event

  1. does not conflict with another MINN event;
  2. is of interest to international practitioners;
  3. is not chiefly a fundraising event;
  4. is not overtly politically partisan; and
  5. is organized by a reputable organization who will deliver on the expectations of MINN members and volunteers.

 

At least one of the criteria in the list below must apply. The event

  1. will further MINN’s mission, vision or strategic goals,
  2. is aimed at a core audience of international NGOs or those interested in international NGOs,
  3. is oriented toward the practical elements of international practitioner work,
  4. is a networking opportunity, and/or
  5. will facilitate exchange of professional expertise.

 

Does MINN directly take part in the event?

Beyond online and newsletter promotion, MINN has no obligation relating to planning or executing the event. It is preferred but not required for a representative of MINN to attend the event.   

How does MINN decide if it will offer an event inclusion in the bi-monthly newsletter?

If the Communications Manager determines an event meets MINN’s criteria, they are able to include the event in a MINN newsletter when appropriate based upon available space in the newsletter and the merit and relevance of the event. /// OR /// If the Communications Manager determines an event meets MINN’s criteria, they may make a recommendation to the Executive Committee / MINN President and Vice President. The Executive Committee / MINN President and Vice President have three days to voice any concerns regarding the recommendation. If none are raised, the Communications Manager is free to include the event in the bi-monthly newsletter when appropriate based upon available space in the newsletter. If approval is denied from the Executive Committee / MINN President and Vice President, then the Communications Manager cannot include the event in the bi-monthly newsletter but may list on the MINN Google Calendar (Level 1) when appropriate. Decisions on Level 2 promotional requests may be determined by the Communications Manager in his / her sole discretion OR with input from the President, VP, Executive Committee (if the Comm Manager reaches out for assistance in determining eligibility).

 

Level 3 – Full Programmatic Co-Sponsorship of an Event

How is the event promoted by MINN? (Same as Level 2)

The event is listed on the MINN Google Calendar with a hyperlink to an internal posting on the MINN website and a hyperlink to the host organization sponsoring the event. The MINN event posting includes the host organization’s name and logo (and/or relevant event image) and lists the names of other co-sponsors. MINN publicizes the event with an entry in its bi-monthly newsletter to a subscriber base of 1700+. 

 

What criteria must be met for MINN to promote an event at this level?

If an organization requests MINN to, for example, offer moderators, provide input, invite speakers, furnish additional IT resources, arrange rooms, or accept RSVPs on behalf of the host, then the event moves from promotional co-sponsorship to full programmatic co-sponsorship. 

 The Communications Manager (or any MINN volunteer) recommends approval of a full programmatic co-sponsorship if, in their judgment, the event

  1. does not conflict with another MINN event;
  2. is of interest to international practitioners;
  3. is not chiefly a fundraising event;
  4. is not overtly political; and
  5. is organized by a reputable organization who will deliver on the expectations of MINN members and volunteers.

 

At least one of the following criteria must also apply:

  1. Involvement in event will further MINN’s mission, vision or strategic goals.
  2. The event’s core audience is international NGOs or those interested in international NGOs.
  3. The event is oriented toward the practical elements of international practitioner work.
  4. The event is a networking opportunity.
  5. The event will facilitate exchange of professional expertise.

 

Does MINN directly take part in the event?

Yes. Beyond publicizing the event, MINN becomes involved in the planning and/or execution of the event.

How does MINN decide if it will offer programmatic co-sponsorship of an event?

The MINN Communications Manager, volunteer, or Board Member that receives the request or desires to lead a programmatic co-sponsorship event makes a recommendation to the Education Committee or Networking Committee, as applicable, to explore a Level 3 programmatic co-sponsorship. The Education Committee or Networking Committee, as applicable, must be able to provide a volunteer to serve as the liaison with the host organization.  If the Education Committee or Networking Committee decides to pursue a full programmatic co-sponsorship with a host organization, the applicable committee must seek final approval of the Executive Committee. Following Executive Committee approval, MINN’s President must sign a memorandum of understanding with the host organization.

If MINN agrees to full programmatic co-sponsorship, what are the responsibilities of the host organization?

The host organization works with a MINN volunteer to specify details of the arrangement. Recommendations include having a conversation about best practices, expectations and executing a memorandum of understanding.

The host organization agrees to list MINN as a programmatic cosponsor on all materials/collateral and to publicly recognize MINN’s involvement during introductory remarks.

MINN requests the following of our cosponsors:

Minnesota International NGO Network (MINN) Advertising Checklist for Event

Please provide the following information, preferably in the form of a hyperlink, to this form and click SUBMIT at bottom of form.

* Required

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1. What? What is the title of your event? (e.g., "MINN Summer Happy Hour" or "ARC Fundraiser")*

What is the title of your event?

2.When? When is your event?*

Please include date, day of the week and start and end time, if known. If you are not sure, this can be left as TBD.

3. Hyperlink *

Please provide us with a hyperlink to your event, evite, etc. (if you do not have such, please provide a short description below)

Your Contact Info (name, org and email)*

How can we contact you if we have questions about your submission?

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