F:  Poor

0-3.44 Points

C:  Fair

3.5-3.94 Points

B:  Good

3.95-4.44 Points

A:  Excellent

4.45-5 Points

Organization

Topics are unorganized and/or lack labels.  The pictures are not with the appropriate content.

Required topics are somewhat organized and labeled. Pictures are with appropriate content.

Required topics are mostly organized and  labeled. Pictures are with appropriate content.

Required topics are organized and clearly labeled. Pictures are with appropriate content.

Professionalism

Group lacked professionalism throughout this process.  There is glitter!

Group displayed fair level of professionalism throughout this project.  

Group displayed moderate professionalism throughout this project.  

Group displayed high level of professionalism throughout this project.  

Design Cohesion

No color scheme. Design hinders understanding. Different fonts are used, or fonts do not match purpose of project. The pictures/illustrations are not relevant and of low quality.

There is glitter!

Color scheme is inconsistent and could distract reader from the content.  Fonts do not match the purpose of the project.  Pictures/illustrations are unclear and may cause confusion.

Consistent color scheme is used. Fonts fit the purpose. Relevant, pictures/illustrations somewhat enhance the product

Consistent color scheme that catches the eye and aids in understanding. Fonts are professional and fit the purpose.  Clear, relevant, high quality pictures/illustrations enhance the product

Craftsmanship

Many components have been cut with crooked lines.  Many components have been glued crooked.  Glueing is bubbly, wrinkly.  Brochure is not typed.

Some components have been cut with straight lines.  Some components have been glued straight.  There is evidence of glueing: bubbles, wrinkles.  Brochure is typed

Most components have been cut with straight lines.  Most components have been glued straight.  There is no evidence of glue. Brochure  is typed.

All components have been cut with straight lines.  All components have been glued straight.  There is no evidence of glue. Brochure  is typed.

Writing

Writing does not persuade the reader.  It is difficult to understand the content/purpose.  There are numerous errors spelling/grammatical errors

Writing is somewhat persuasive and somewhat keeps the readers’ attention.  Writing contains some grammatical/ spelling errors.  

Writing is persuasive and mostly organized. It keeps the readers’ attention.  Writing contains no major grammatical/spelling errors.  

Writing is, organized, persuasive ,clear and keeps the readers’ attention with creative ideas.  Writing contains no grammatical/ spelling errors.