Lissa Layman (and Art teacher)
Subject group and discipline
Design (IDU w/ Art/Photography)
The Medium is the Message
Unit duration (hrs)
Markets & trends and Perspective (Design)
Audience and Expression (Art)
Globalization & sustainability
exploration - connections & relationships b/t local & global
Statement of inquiry
The media used to deliver a message affects audience perception and behavior globally.
Outline of summative assessment task(s) including assessment criteria:
The streets of Kuwait are littered with garbage. Kuwait is not generally thought of as a popular tourist destination. The Kuwait Government has decided to take an active role in the betterment of the country. The Ministry of the Interior and the Ministry of Tourism have have joined forces to curb the littering in the country and attract tourists. Students will create a successful social media campaign using photography to either reduce the amount of garbage on the streets of Kuwait OR increase the number of tourists who travel to Kuwait.
Criterion A: Students will choose a problem to solve and research and analyze solutions (social media options, analyze existing SM campaigns, facts for their topic, persuading & changing people’s behavior, etc).
Criterion B: Students will design varying social media campaign ideas, justify their selection and outline requirements of their solution.
Criterion C: Students will plan and create their social media campaign, justifying any changes to the design or plan.
Criterion D: Students will evaluate the success of their social media campaign based on testing and their design specification. Students will discuss how their campaign could be improved and its impact on the local and global community.
Relationship between summative assessment task(s) and statement of inquiry:
Students will use photography and social media to affect market behavior (both in and outside of Kuwait). Social media will allow students to see how far their messages are communicated (viewer numbers, comments, interactions) and how their messages are built upon. Students will witness how their messages affect both local and global audiences and change the way they behave.
Approaches to learning (ATL)
Learning experiences and teaching strategies:
Prior to teaching the unit
After teaching the unit
Middle Years Programme Unit planner