How To Make Everybody Want Your Product.

Almost everybody had this happen to him:

You noticed a product on the internet, it looked cool, you thought ‘I need this!’, and fast forward, the package arrived at your door.

Then it turns out to be useless.

Some would say ‘impulse purchase’.

Well, what if I told you that this wasn’t a ‘random’ purchase?

Somebody planned an attack on your subconscious mind.

The ad, that you have seen, was not only directed to you, but also was made in a way that made you buy it instantly.

And I am going to teach you how to do exactly that.

James Bond style.

This article will make selling the least of your worries.

Guaranteed.

Let’s get into it.

The Best Way To Getting More Sales

People think of sales as some complicated, magical, and psychological game.

Not really.

It’s fairly simple.

All you need to know is who’s your customer (and a few tricks that you will learn in this article).

You need to understand who your client is, and why he bothers paying money for your product.

Again, it’s a simple thing:

He probably has a problem that your product can fix.

Or maybe he has been looking for a coffee machine that will tame his delicate taste buds. And your product can satisfy the need.

Most of the time, it’s one of these two things.

Rarely a mindless purchase.

So take a piece of paper, and describe your customer.

What does he look like?
What does he struggle with?
Why isn't he happy / satisfied?
Does he have any dreams?
What’s stopping him from achieving this dream?

Etc.

Now you know the most important part in… probably your whole business.

This will come in handy when writing ads and the second part of this article.

As you can see, this was ‘very’ frightening.

So now we get to the real scary part. Selling.

The Secret Formula For Selling Anything

Whenever you ask for a favor,
Whenever you want someone to buy your product,
Whenever you want to prove to your team that your idea is the best,
Or even when you ask a girl out on a date,

You use a CTA (Call To Action).

After headlines, CTA is the most important part of your marketing.

A compelling CTA should follow these 3 rules.

Be simple.
Indicate taking action.
Stand out.

First things first.

Being simple applies to everything.

As Einstein said “Three Rules of Work: Out of clutter find simplicity. From discord find harmony. In the middle of difficulty lies opportunity.”

As a business owner, you want little misunderstandings.

This means as little clutter as possible.

The second rule is pretty straightforward.

Call to ACTION.

If you want someone to do something, you gotta ask for it.

‘Sign Up…’, ‘Subscribe To…’, ‘Do X…’, ‘Buy Y’...

Limitless options.

Now pay attention.

The third rule is where people mess up.

As a business owner, you want to make money.

And 95% of people think that standing out means giving out discounts and selling your products cheaper than the competition.

It’s not about lowering the prices.

It’s about making it direct.

Remember understanding your customer? Now it's time to use it.

CTA is all about making a direct, tailor-made message that will comply with exactly what your customer would want.

Unless your competitors read this article, you are ahead of the game.

So go forth, make the ad, and kick ass!

Talk soon,

Max.