SEO (search engine optimization) or SEO aims to improve the ranking of a site in search engine results pages. Google is the mastodon that dominates the sector with almost 94% of market share in France (even if there are alternatives to Google ).
When users want to find content (text, image, video) on a given topic, they will start with a search on Google. If your blog is badly referenced, then people will probably miss out on your articles, regardless of their quality and interest. Improving the SEO of your blog is therefore important to gain visibility on the web, which will allow your content to be found by as many Internet users.
To work best with the referencing of a blog or a website, it is necessary to understand beforehand how the search engines work.
First, robots or "crawlers" of search engines will browse the web, to discover the contents of each domain. This will allow them to add the pages and contents created to their indexes, i.e., their databases of available resources. Finally, for each request, the sites will be classified by the search engine algorithm, according to the degree of relevance and quality that it has estimated for each site about the request in question.
To rank sites, Google's algorithm will rely on more than 200 different criteria. It is by working on some of these important criteria that we will be able to advance the referencing of our blog.
Here are some of the most important elements to optimize to successfully SEO a blog on search engines. There are, of course, much more.
Before writing an article, it is important to learn about the lexical field of the topic that we are going to address and to see how the Net surfers make their requests on the subject. It is often the case that one is persuaded that a key word is interesting whereas, in fact, a majority of Internet users formulate his request differently.
To find the right keywords, you can use the Google Adwords keyword tool or tools like Google Trends or Yooda Insight for example.
The title tag is a key element for SEO. It must contain the main keyword of the article, and make the user want to click on your link to discover your content. Each title tag must be unique (two pages must not speak exactly of the same subject) and their length between 50 and 70 characters ideally.
Links from one website to another are used by search engines to determine the popularity and relevance of the site that receives the links. The anchor of the link, that is to say the word or the sentence on which the link is placed, is also an important criterion of positioning.
To properly reference your blog, you will have to get links from other sites or blogs of quality, and preferably located in the same theme as yours.
Pay attention to the over-optimization of anchors of links of style "blog mode" for example. Excessive use of such an anchor could draw you the wrath of Google and its anti-spam filter Penguin.
In summary, maximize your link anchors , while still having a large majority of non-optimized links having for anchor the domain name.
This may seem obvious, and yet ... We do not write a quality blog post in 5 minutes chrono. Thus, the higher the quality and the richness of your article, the more likely it will be to position itself well on Google. Do not forget that content is king 😉
Moreover, I invite you to consult my article explaining how to write well for the web .
The way in which the URLs of your blog pages are written should be as readable and understandable as possible. We also need to find your keywords here.
This will avoid URLs composed of a sequence of numbers, for example. To put it simply, tell yourself that the surfer must be able to guess the content he will find on your page simply by reading his URL.
See also my article to edit or delete the / category / folder of WordPress URLs .
WordPress URL setting
The different settings of WordPress for the URL structure
To successfully referencing your blog, it is important that you offer content that is unique to your users. This means that we will not copy right-to-left pieces of newspaper articles or other bloggers to fill up their own content blog.
In addition, the different widgets in the " monthly archives ", " author's archives ", " tags ", and so on. generally tend to multiply the number of pages that will offer more or less the same content. Do not index this type of page is generally sensible.
See also my article on optimizing the robots.txt file for WordPress to avoid indexing duplicate content.
The CMS WordPress has excellent plugins that will help you to work more finely the SEO of your blog, offering you more possibilities of adjustments and more features, such as the possibility of defining a title tag and a meta description for each page.
Warning, it is not enough to install an SEO plugin to see the SEO your blog WordPress take off overnight.
Among the SEO plugins of WordPress, the most known and used are Yoast SEO or All in one SEO pack (unnecessary to install the 2, they offer pretty much the same features and would make duplicate).
plugin yoast seo
Example of using the Yoast plugin to define the title tag and the meta description of an article
The role of the comments of the Net surfers in the referencing of a blog
The comments left by the surfers can play a positive role in the SEO of your blog. Indeed, it is textual content that will enrich and enrich the one you have already published, thus adding new occurrences of the main keyword or long-line versions. In addition, adding new comments will bring freshness to your page, that is to say that the indexing robot will consider that the content has been updated.
However, pay attention to spam. Comments of the style "thank you for this article" do not enrich your content and it's generally done only with the aim of obtaining a link towards the site of the spammer. On WordPress, the Akismet plugin will effectively protect you against a lot of these unwanted comments.
Better referencing your blog and gaining visibility on the internet is therefore within reach of all, provided you take the time to do things right.
Jonathan Loiselle | Toronto #1 SEO Expert, Specialist & Consultant
Google Folder: https://goo.gl/Na4zBx