SECTION 1

Questions 1 – 6
Choose the correct letter, A, B, or C.

Free activities in the Burnham area
Example
The caller wants to find out about events on
A. 27 June.
B. 28 June.
C. 29 June.

1. The ‘Family Welcome’ event in the art gallery begins at
   A. 10 am.
   B. 10.30 am.
   C. 2 pm.
2. The film that is now shown in the ‘Family Welcome’ event is about
   A. Sculpture.
   B. Painting.
   C. Ceramics.
3. When do most of the free concerts take place?
   A. In the morning
   B. At lunchtime
   C. In the evening
4. Where will the 4 pm concert of Latin American music take place?
   A. In a museum
   B. In a theatre
   C. In a library
5. The boat race begins at
   A. Summer Pool.
   B. Charlesworth Bridge.
   C. Offord Marina.
6. One of the boat race teams
   A. Won a regional competition earlier this year.
   B. Has represented the region in a national competition.
   C. Has won several regional competitions.

Questions 7 – 10
Complete the sentences below.
Write ONE WORD ONLY for each answer.

Paxton Nature Reserve

7. Paxton is a good place for seeing rare ………………. all year round.
8. This is a particularly good time for seeing certain unusual ………………….
9. Visitors will be able to learn about ………………. and then collect some.
10. Part of the ………………. has been made suitable for swimming.

SECTION 2

Questions 11 – 15
Choose the correct letter, A, B, or C.

Changes in Barford over the last 50 years

11. In Shona’s opinion, why do fewer people use buses in Barford these days?
    A. The buses are old and uncomfortable.
    B. Fares have gone up too much.
    C. There are not so many bus routes.
12. What change in the road network is known to have benefited the town most?
    A. The construction of a bypass
    B. The development of cycle paths
    C. The banning of cars from certain streets
13. What is the problem affecting shopping in the town centre?
    A. Lack of parking spaces
    B. Lack of major retailers
    C. Lack of restaurants and cafés
14. What does Shona say about medical facilities in Barford?
    A. There is no hospital.
    B. New medical practices are planned.
    C. The number of dentists is too low.
15. The largest number of people are employed in
    A. Manufacturing.
    B. Services.
    C. Education.

Questions 16 – 20
What is planned for each of the following facilities?
Choose FIVE answers from the box and write the correct letter, A-G, next to Questions 16-20.

Plans
A. It will move to a new location.
B. It will have its opening hours extended.
C. It will be refurbished.
D. It will be used for a different purpose.
E. It will have its opening hours reduced.
F. It will have new management.
G. It will be expanded.

Facilities

16. Railway station car park …………….
17. Cinema …………….
18. Indoor market …………….
19. Library …………….
20. Nature reserve …………….

SECTION 3

Questions 21 – 26
Complete the table below.
Write ONE WORD ONLY for each answer.

Questions 27 – 30
Who is going to write each of the following parts of the report?
Write the correct letter, A-D, next to Questions 27-30.

A. Helen only
B. Jeremy only
C. Both Helen and Jeremy
D. Neither Helen nor Jeremy

Parts of the Report

27. How they planned the project
28. How they had ideas for their stories
29. An interpretation of their stories
30. Comments on the illustrations

SECTION 4

Questions 31 – 40
Complete the notes below.
Write ONE WORD ONLY for each answer.

ETHNOGRAPHY IN BUSINESS

Ethnography: research which explores human cultures

It can be used in business:

• To investigate customer needs and 31…………….
• To help companies develop new designs

Examples of Ethnographic Research in Business

Kitchen equipment:

• Researchers found that cooks could not easily see the 32…………….. in measuring cups.

Cell phones:

• In Uganda, customers paid to use the cell phones of entrepreneurs.
• These customers wanted to check the 33…………….. used.

Computer companies:

• There was a need to develop 34………………. to improve communication between system administrators and colleagues.

Hospitals:

• Nurses needed to access information about 35…………….. in different parts of the hospital.

Airlines:

• Respondents recorded information about their 36…………….. while travelling.

Principles of Ethnographic Research in Business

• The researcher does not start off with a hypothesis.
• Participants may be selected by criteria such as age, 37………………. or product used.
• The participants must feel 38……………… about taking part in the research.
• There is usually direct 39………………. of the participants.
• The interview is guided by the participant.
• A lot of time is needed for the 40……………… of the data.
• Researchers look for a meaningful pattern in the data.