MARKET RESEARCH TEMPLATE

Who exactly are we talking to?

Generally, What Kind Of People Are We Targeting?

Painful Current State

What are they afraid of?
What are they angry about? Who are they angry at?
What are their top daily frustrations?
What are they embarrassed about?
How does dealing with their problems make them feel about themselves? - What do other people in their world think about them as a result of these problems?
If they were to describe their problems and frustrations to a friend over dinner, what would they say?
What is keeping them from solving their problems now?

Desirable Dream State

If they could wave a magic wand at their life and change it immediately into whatever they want, what would it look like and feel like?
Who do they want to impress?
How would they feel about themselves if they were living in their dream state? - What do they secretly desire most?
If they were to describe their dreams and desires to a friend over dinner, what would they say?

Values, Beliefs, and Tribal Affiliations

What do they currently believe is true about themselves and the problems they face?
Who do they blame for their current problems and frustrations?
Have they tried to solve the problem before and failed? Why do they think they failed in the past?
How do they evaluate and decide if a solution is going to work or not?
What figures or brands in the industry do they respect and why?
What character traits do they value in themselves and others?
What character traits do they despise in themselves and others?
What trends in the market are they aware of? What do they think about these trends?
What “tribes are they a part of? How do they signal and gain status in those tribes?

Places To Look For Answers:

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