Community Session of Board Meeting |7.22.2014
Community in Attendance: Matt Walczak, Pete Fenzel, Max Kreisky, Ramy Abdel-azim
COMMUNITY MEMBER SUGGESTED TOPICS
Absolutely. Internally, we’re communicating with directors/producers regularly and with the performer/staff community to make sure everyone is aware of and set up for the shift [see A.D. Report]. Externally, we will cover the shift on our website, facebook and twitter as well as in our mass weekly newsletters to students and audience email lists. Teams and acts are encouraged to keep promoting as well, using the shift as an opportunity to hit up friends and fans anew.
Pete Fenzel summed it up nicely on the Artist Forum: “If you are wondering whether you can do something to promote your show, the answer is almost certainly "yes." Just give Tom a heads up and a look at stuff. Taking initiative and doing things independently is encouraged, rather than locked down.” And remember to loop in your directors and producers. They’re your first and biggest marketing resources.
ARTISTIC DIRECTOR’S REPORT TO THE BOARD
MANAGING DIRECTOR REPORT TO THE BOARD
• Mainstage risers, flats, stage, and wall painted
• General facilities touch up list created; goal for completion of larger projects is BCAF
• Video recording installation set for next week (“soft” rollout through Aug leading into BCAF); IP policies being revised to include video policy
• New programming in place August 6
• Marketing push for all new shows/timeslots
• Positive community engagement continues around marketing new time slots, etc.
• Record number of submissions for 2014 BCAF (156)
• Over 100 acts accepted (102)
• Heavy IB operational focus on BCAF from now - Sept
• IBCS continues to lead the income on the P&L
• As predicted IBCS Session 3 had decreased enrollment, but still higher than any FY13 session
• Session 4 enrollment under way; summer enrollment drop continues; what does that tell us?
• Summer ComedyCamps in session; with 5 weeks remaining, we’ve already passed last year’s enrollment (228)
FOLLOW-UP QUESTIONS FROM THE COMMUNITY:
-Can we paint the stage a different neutral color that’s friendlier for cameras?
We’ll see what the footage looks like as we test the cameras in August and will keep this good suggestion in mind.
-Are there any plans to produce physical marketing materials for the Comedy School?
Yes. We have a marketing strategy which includes printed materials for the Comedy School in the near future.
-The cameras and video capabilities are really exciting. What will the particulars be when it comes to IP, how footage is used, etc?
We’re working on that right now. We’ll be using August to test out the equipment and see exactly what it can do—that includes the parameters of our relationship with Gigity TV who provides the services. None of the August testing is for public consumption. When we officially unveil the impressive new resources at BCAF, we’ll have a one-sheet clearly explaining every amazing thing these cameras can do and the resources you will now have access to. Rest assured, you will have control over any footage you wish to make publicly available. The whole idea behind the camera build-out is to give our artists a powerful new tool for professional development, rehearsing, self-promotion, and growing their fan-base.