Summary of the Future of Starbucks Odyssey with Ryan Butz, vp of loyalty at Starbucks

• Quick hits about Ryan:

• He’s led loyalty programs for 15 years
• Starbucks’ focus on tech and data is what interested him in the company
• His go-to Starbucks drink is an Americano

• Current State of Starbucks Odyssey:

• Ryan expects that we keep evolving this continually, bringing experiences to life that are not possible for today’s in-store visits
• He’s appreciative of the Beta group helping Starbucks test, learn, and grow

• What to expect moving forward:

• They need to run a full cycle over the next couple months including earned Stamps through Journeys and Limited-Edition Stamps to have a really good read on what’s working well
• Starbucks plans to expand access to more members as they continue to grow
• Starbucks is working to build a thoughtful, robust program that includes Limited-Edition stamps, seasonal Journey Stamps, evergreen Journey Stamps, and airdrops

• Limited-Edition Stamps, like the upcoming paid drop, will have a smaller supply than Journey Stamps
• Evergreen Journeys will run throughout the year and make Stamps more accessible
• Seasonal Journeys will be open for a limited time only and be tied to what is happening at the time
• There will be airdrops coming and partnerships with other artists

• More information on upcoming limited edition drop:

• This is “The Siren Collection” and the art represents the iconic Starbucks logo
• There was a considerable amount of thought that went into each element of the art and we’ll be sharing that “behind the scenes” look with the Discord community in the coming days
• There are several different variants and traits which makes each stamp unique
• The drop is on 3/9
• There will be a supply of 2,000 with a cost of $100 each
• Each stamp comes with 1,500 points
• Starbucks Odyssey members may purchase two Stamps each from the drop. Limited-Edition Stamps are available while supplies last.
• Points travel with the Stamps, meaning if the Stamp is sold or transferred, the points go with the stamp
• Every Limited-Edition stamp comes with 1,500 points

• The benefits selection period for your points:

• The Benefits Selection Period will be coming up in the next couple of months
• There will be three levels in the Benefit Selection Period, with three options to choose from at each level

• Level 1 benefit, 1,000 - 2,999 points

• Example benefit - donate 10 meals to Feeding America

• Level 2 3,000 - 5,999 points

• Example benefit - access to a virtual coffee tasting

• Level 3 6,000+ points

• Example benefit - an in-person event at major Starbucks locations

• Points reset at the beginning of every calendar year

•  Additional Points:

• Ryan is evaluating how Starbucks Odyssey can integrate with the existing Starbucks app, but did not give a timetable on that integration
• Ryan was grateful to the members of the Discord for their feedback finding bugs and helping evolve the program