PSA Planning Guide

Group Members and Roles/Responsibilities:

- FOR EXAMPLE - Mr. Brainerd - Director

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Target Audience:

- FOR EXAMPLE - All ethnicities, male, 16 - 50, any economic status

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Best Media Outlets:

- FOR EXAMPLE - radio, morning, rock station,

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Hook:

- FOR EXAMPLE - “Friends don’t let friends drive drunk.”

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Call to Action:

- FOR EXAMPLE - Audience will call and get more info

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Fact Checking (research 5 facts about your PSA):

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