Why I Shut Down Not a Newsletter

Yes, it’s true: After five years of publishing every month in this Google Doc, Not a Newsletter is no more.

But while the Google Doc is going away, I am absolutely not.

Instead of a monthly Google Doc, I’m now sending out a new weekly email featuring original stories, tutorials, and guides you’ll only find on Inbox Collective. What can you expect in the new weekly newsletter?

• Deep dives into key parts of your email strategy, like growth opportunities or reactivation tactics.
• Case studies from the newsletter world, from both big publishers like the Financial Times and indie newsletter operators.
• Best practices to implement for your newsletter, from copywriting tips to ideas for using personality and personalization.

Every week, we’ll have brand-new guides, resources, and reporting to help you build a better newsletter.

Sign up here for the new weekly email — I promise, I’m going to try to build a resource that delivers amazing content every week that you can actually use and learn from!

But some of you might be wondering: Why shut down Not a Newsletter? I dove into my decision here — why I launched the Google Doc in the first place, why I thought it was time to make a change, and more about what’s coming next.

Thanks for reading — it’s been a joy building Not a Newsletter for you!

-Dan