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Resources, Toolkits and Videos

There are a number of online resources, toolkits and reports that can provide information on a marketing strategies. Here is a selection of some other reports that provide some useful information, case studies and exercises.

It is recommended that you take different aspects and knowledge from these reports and use them in your own strategic planning.

Articles / Resources

Canadian Social Enterprise Guide by Social Enterprise Canada (Reports; details required)

Market Research for Startups by MaRS (Article)

Conducting Market Analysis for Startups by MaRS (Article)

The Marketing Mix in Marketing Strategy by MaRS (Article)

Communicating Your Mission by The Guardian (Article)

Social Marketing: Influencing Good Behaviour by Philip Kotler (Article)

Marketing & Promotion from the Manual for Developing Social Enterprises by Wrexham County Borough Council, Liverpool (Article)

How to sell content strategy to management by The Ux Booth (Article)

How brands should use instagram by Creative Review (Article)

Toolkits

Social Enterprise Marketing Toolkit Worksheets by Enterprising Nonprofits and Octopus Strategies (Report)

Strategy Worksheets by Beth Kanter (Report)

Marketing Your Social Enterprise by Social Enterprise London (Report)

Marketing for Social Enterprises by UnLtd (Report)

Social Marketing Planning Worksheet by SE Toolbelt (Report)

Templates

SWOT Analysis Template (Template)

Videos

SWOT Analysis: How to perform one for your organisation by M3 Planning  (Video)

Any Questions?

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