Litecoin Makes its NFL Debut as the Official Cryptocurrency of the Miami Dolphins
Partnerships Marks a First for the National Football League
Miami, FL - June XX, 2019 - The Litecoin Foundation announced today that Litecoin has become the “Official Cryptocurrency of the Miami Dolphins.” As cryptocurrency continues to be adopted by businesses, institutions and individuals across the globe, this unique partnership creates a powerful alignment between Litecoin and one of the world’s most recognizable sports brands, as well as its network of partners.[a]
Starting on XXX, and continuing throughout the 2019-2020 NFL season, the collaboration with the Miami Dolphins gives Litecoin the ability to tap into one of the NFL’s largest and most passionate fan bases through in-game branding and advertising opportunities at Hard Rock Stadium, as well as inclusion across the team’s various online properties and digital content. [b]
“We’re thrilled to see Litecoin become the official cryptocurrency of the Miami Dolphins,” said Charlie Lee, creator of Litecoin and managing director[c] of the Litecoin Foundation. “This collaboration propels Litecoin in front of an audience of millions of people around the world at a time where adoption of cryptocurrencies is at an all time high and the ecosystem is able to support real world use cases in ways previously not possible. We see this as a powerful way to raise awareness and educate people about Litecoin and cryptocurrencies on a tremendous scale.”
[Insert Miami Dolphins Quote]
Coming on the heels of partnerships with global entertainment and sports brands, such as the UFC, Glory Kickboxing[d] and the Mammoth Film Festival, the partnership with the Miami Dolphins also comes at a time where NFL viewership is rising and the possibility of a league expansion outside of the United States in the not-so-distant future continues to gain attention.
At the same time, Litecoin, consistently one of the most readily available and most frequently transacted cryptocurrencies[e] in the space, continues to gain popularity as a faster, less expensive and more secure means of payment for individuals, and a path towards growth for merchants. To date, tens of thousands of businesses around the globe allow their customers to #PayWithLitecoin.
About Litecoin
Created in 2011, Litecoin (LTC) is a cryptocurrency built on the premise of quick confirmation times and low transaction fees. These features, combined with the increasing desire to have greater control over one’s finances, are quickly propelling Litecoin towards becoming the new global payments standard for consumers and businesses worldwide. For more information, visit http://litecoin.org.[f]
About the Litecoin Foundation
The Litecoin Foundation is a non-profit organization whose mission is to advance Litecoin for the good of society by developing and promoting state-of-the-art blockchain technologies. Registered in Singapore, the Foundation is comprised of full time and volunteer support from around the globe. For more information, visit https://litecoin-foundation.org.
About the Miami Dolphins
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Notes:
Raffle MDF shall recognize Sponsor as the presenting sponsor of MDF’s
charitable 50/50 raffle (the “Raffle“) during the Term, which reco gnition shall include, at a minimum, the following benefits:
The Dolphins Parties shall secure from South Florida Sports Foundation, Inc. d/b/a Miami
Dolphins Foundation (“MDF”), and provide to Sponsor, or otherwise cause Sponsor to
receive, the following Benefits:
i.
50/50 Raffle MDF shall recognize Sponsor as the presenting sponsor of MDF’s
charitable 50/50 raffle (the “Raffle“) during the Term, which reco gnition shall include, at a minimum, the following benefits:
1.
Sponsor name and/or logo recognition in connection with: (a)two (2) videoboard features on the Stadium LED video boards during Raffle announcements, (b) two (2) public announcements in Hard Rock Stadium in connection with the Raffle,
(c) the Raffle official webpage, (dapproximately fourteen (14) branded kiosk
s and ambassador apparel, and (e Raffle ticket receipts provided to purchasers.
b.
MDL shall provide, or otherwise cause Sponsor to receive:i. Official Designation and Use of Team Marks The right to refer to itself as an “Official Cryptocurrency of the Miami Dolphins.” Such use shall include the limited right to use the Team Marks, subject to the limitations as described hereunder.
ii.
Press Release Sponsor shall be provided the opportunity to publicize the partnership
between Sponsor and the Dolphins Parties in one (1 mutually agreed upon
Sponsor
2
Litecoin Sponsorship Agreement
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5.23.19
-
Execution Version
press release, with all aspects of such release being subject to the Dolphins Parties
prior written approval.
iii.
Trivia
Benefits MDL shall recognize Sponsor as a presenting sponsor of MDL’s in stadium Team trivia (the “Trivia“) held during each Team preseason and regular season home game played at the Stadium which recognition shall include, at a minimum, the following benefits: (1)
one (1) video board trivia feature to be broadcast on the in
-
Stadium video boards prior toeach Team preseason and regular season home game played a
t the Stadium during the Term, which broadcast time for each such feature shall be determined by Stadium LLC; (2) subject to applicable laws
and user consent/approval, one (1) cobranded Trivia push notification to users of the
Team’s official mobile application within the Stadium; and (3) Sponsor name or logo
recognition on the official Trivia landing page/hyperlink.
Email Blasts
Sponsor name and/or logo recognition in four (4MDL email newsletters with the content, timing and recipients of such email blast to be determined by MDL.
Sponsor name or logo reco gnition in a total of eight (8) posts from the Team’s official Twitter account (currently, @miamidolphins) promoting the Raffle
.
The nature, content, and timing of such posts shall be determined by MDL in its sole discretion.
Banner Advertisement
Five (5) rotating banner advertisements on the Team’s official website (c
Urrently www.miamidolphins.com), which shall collectively deliver a total at least one million (1,000,000) impressions.
Sponsor shall be responsible for the design and production of such banner advertisements in accordance with the specifications provided by MDL, which shall be subject to MDL’s prior written approval. The dates of such advertisements shall be determined
by MDL, following consultation with Sponsor.
Sponsor/Member Events
Two (2) tickets to three (3) Team partner and/or member events each Contract Year
.Sponsor acknowledges that separate admission tickets are required for entrance to the Stadium on dates when Team home games or other events are scheduled to take place at the Stadium and that Sponsor shall be exclusively responsible for purchasing and providing such tickets to any Sponsor attendees. All aspects of such events, including, without limitation, dates, times, and locations, shall be determined by the Dolphins Parties in their sole discretion.
Stadium LLC shall provide, or otherwise cause Sponsor to receive:
StadiumVision
Four (4) fifteen second (:15) banner advertisements (no audio) to run on the StadiumVision in
stadium television network during each Team preseason and regular season home game played at the Stadium.
Sponsor shall be responsible for the production and delivery of such advertisements in the format requested by Stadium LLC, which advertisements shall be subject to Stadium LLC’s prior written approval.
The broadcast time for such banner advertisements shall be determined by Stadium LLC.
Litecoin Sponsorship Agreement
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Scoreclock LED
.
One minute (1:00) of Sponsor corporate trade name or corporate logo recognition on the Stadium’s 300 level fascia LED scoreclock during each Team preseason and regular season home game played at the Stadium during the
Term.
Sponsor shall be responsible for the production and delivery of such rotations in the format requested by Stadium LLC, which advertisements shall be subject to Stadium LLC’s prior written approval.
The broadcast time for such recognition shall be determined by Stadium LLC.
Term
Unless terminated earlier pursuant to the Terms and Conditions, the term of this
Agreement
shall be for two (2) Contract Years (as hereafter defined) commencing as of the Effective Dat e and terminating March 31, 2021 at 11:59 p.m. (EST) (“Term ”). “Contract Year” shall mean each twelve (12) month period commencing on April 1 (except for the first Contract Year, which shall commence upon the Effective Date) and ending on the
Immediately following March 31 during the Term and when used with a year, shall refer to the Contract Year starting in such calendar year (e.g., the 2019 Contract Year shall commence on the Effective Dat e and conclude on March 31, 2020; and the 2020 Contract Year shall commence upon April 1, 2020 and conclude on March 31, 2021
[a]This is meant to hint at future adoptions/integrations with the Fin's affiliated businesses. More or less testing to see what their comms team bats down or lets us get away with...
[b]Not explicitly touching on the raffle as I think that could be under valued by the media/public and end up diluting things, but welcome thoughts.
[c]Please capitalize
[d]Need approval
[e]Thoughts on best sources for this?
[f]better use litecoin.org. .com site is confusing.