Introduction

• Title: Usability study of music app for NB Rock

• Author: Alex Chong, UI/UX designer, achong.iwork3@gmail.com

• Stakeholders: NB Rock app senior executives: Jean Kim (CEO) and Jon Cooke (CMO)

• Date: June 13, 2024

• Project background: Our app enables fans to connect with the band members. We need to find out if the main user experience, pre-ordering albums, and pre-registering for an event is easy for users to complete, and if tips and instructions are clear. We’d like to understand the specific challenges that users might face in navigating, pre-ordering and pre-registering processes.  

• Research goals: Determine if users can complete core tasks within the prototype of the music app. Determine if the music app is difficult to use.

Research

questions

• How long does it take a user to find what they are looking for? Pre-order album? Register for an album? Communications? Tips?

• What can we learn from the user flow, or the steps the users take, to pre-order, to pre-register, to find what they are looking for?
• Are there parts of the user flow where the users get stuck?
• Are there more/less features that users would like to see included/removed in the app?
• Do users think the app is easy / difficult to use?

Key Performance Indicators

(KPIs)

• Time on task
• Drop-off rate
• Conversion rate
• System usability scale

Methodology

• Unmoderated usability study
• Location: United States, remote (participant will complete the study in their own home)
• Date: Sessions will take place on June 12 (normal business hours) and June 13 (after hours)
• Length: Each succession will last 5-15 minutes, based on a list of prompts
• Compensation: $15 Amazon gift card for participation in the study

Participants

• Participants are all fans of the band
• Two females, two males, one nonbinary individual, between the ages of 25-75, and have different levels of tech competencies. One participant is an elderly person with low vision, mobility and is not tech savvy.

Script

During the unmoderated usability study

A list of prompts appears on the device screen

• Prompt 1: From home screen, sign up.

• Prompt 1 follow-up: How easy or difficult was this task to complete? Is there anything you would change about the process?

• Prompt 2: Make and complete a pre-order album purchase.

• Prompt 2 follow-up: How easy or difficult was this task to complete? Is there anything you would change about the process of the pre-order purchase?
• Prompt 2 follow-up: Was the delivery option clearly understood? Is there anything that needs clarification on the wording?

• Prompt 3: Pre-register for an event.

• Prompt 3 follow-up: How easy or difficult was this task to complete? Is there anything you would change about the process of the pre-registration purchase?
• Prompt 3 follow-up: Was the pre-registration terms clearly understood? Is there anything that needs clarification on the wording?

• Prompt 4: Communicate with a member of the band

• Prompt 4 follow-up: How easy or difficult was this task to complete? Is there anything you would change?

• Prompt 5: From the home page, figure out where you get tips for navigating the app.

• Prompt 5 follow-up: How easy or difficult was this task to complete? Is there anything you would change?

• Prompt 6: How did you feel about this music app overall? What did you like and dislike about it?

After the unmoderated usability study

Participants will complete the System Usability Scale

• Participants will score the following ten statements by selecting one of five responses that range from “Strongly Disagree” to “Strongly Agree.”

• I think that I would use this app frequently.
• I find the app unnecessarily complex.
• I think the app is easy to use.
• I need the support of a technical person to be able to use this app.
• I find the app easy to navigate.
• There is inconsistency within the app.
• I imagine that most people would learn to use this app quickly.
• I feel confident using the app.
• I need to learn a lot of things before I can start using this app.
• The main user flow is clear.

Schedule

• Recruitment starts: June 1
• Study dates: June 12-13
• Results available: July 1