Story Engine Customers

Who are the Story Engine’s most important customers in Q2 / Q3?

How can this work serve them?

Story Engine Customers

Mozilla Foundation Strategic Partnerships Team

State of the Web editorial team

Mozilla Leadership network members / end users

Monitoring and Evaluation team

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Mozilla Foundation Strategic Partnerships Team

Jobs

What does this person need to accomplish? Consider problems trying to solve, tasks, jobs.

Gains

What outcomes does this group expect or desire as a result of meeting their needs? Consider benefits like productivity, social, emotional, and time gains.

Pains

Engagement

3 claims this group wants to make about MLN:

Questions

3 questions this person has about the MLN:

Use cases

3 ways this person will use Story Engine findings:

Other notes from this team:

Key takeaways


Sam Burton, Insights Team

State of the Web editorial team

Jobs

What does this group need to accomplish? Consider problems trying to solve, tasks, jobs.

Gains

What outcomes does this person expect or desire as a result of meeting their needs? Consider benefits like productivity, social, emotional, and time gains.

Pains

Engagement

3 claims this group wants to make about MLN:

Questions

3 questions this person has about the MLN:

Use cases

3 ways this person will use Story Engine findings:

Key takeaways / questions


Mozilla Leadership network members / end users

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Jobs

Gains

Pains

Claims

Questions

3 ways will use

Takeaways


Feedback on the above… from the Eric Barrett — the person in the picture:

Hi. :). Gosh, you nailed a lot of my and our anxieties there.

Needs

Gains

Pains

That is probably a lot more detail than you wanted, but since it was on my mind ;) ...

BTW, we came up with a new concept called microcampaigning that you might be interested in. We created an editorial calendar of all important local and international holidays and events related to what issues we are working on and then prepare small, but well organized communications campaign around the issue using social media. We re-use our existing content and come up with a few new pieces. We network with related organizations (collective impact), and then spearhead coordination among them for greater bang. We've done two of them so far - #rightsnotflowers for women's day and are currently doing #sharetheroad for road safety (if you thought it was bad before ...). We are getting thousands of shares and reactions and it takes a bit of coordination, but doesn't cost a lot of money (well, really, almost nothing to be honest). I just thought the concept might be interesting to you.


Monitoring and Evaluation team

Jobs / Needs

Overall aspiration: ensure that…

  1. the issues that are important within the network show up within Mozilla strategy, and
  2. that what’s important to Mozilla shows up in the network


Two way // compelling to members but also show that we are willing to adapt.

  1. Network survey
  2. Network Insights -- (in insights team program review. Periodic reporting that also functions as internal comms. Data + stories.
  3. Issues Radar. Picking out things in the network that map to our priority issues. Public dashboard + what are we / the network doing about them

Pains

Gains

Claims

Big questions

How will you use these findings?

Key takeaways

Template to use

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