Emerging

Developing

Proficient

Excellent/

Advanced

Color

The colors distract from the message.  They do not compliment each other. There are too many or none and they do not fit the purpose of the project

The colors somewhat distract from the meaning/purpose of the project.  The color choices could be seen as unattractive.

The colors somewhat compliment each other and the project.They fit the purpose of the project.

The colors compliment each other and the project.They are  attractive and fit the purpose of the project.

Creativity/

Design

The message, design, or overall project has been taken from another design.  There is no sign of student creativity in the message or design.  No sign of effort in the message, design, techniques, use of space, organization, execution.

The message and design exhibit a fair amount of thought and creativity.  The message and design are basic or have been clearly modified from another source.  Lacks signs of effort in the message, design, techniques, use of space, organization, execution.

Project has a unique, original, interesting message and design.  Exhibits some thought and effort in the message, design, techniques used, use of space, organization, and execution

Project has a unique, original, interesting, attention grabbing message and design.  Exhibits lack of  thought and effort in the message, design, techniques used, use of space, organization, and execution.

Craftsmanship/

Professionalism

There are many issues with how lines are cut, drawn/painted and/or glued. There is evidence of glue (wrinkles/bubbles).  Coloring stroke lines can be seen throughout. Student exhibits low level of professionalism and pride throughout project.

There are multiple issues with how lines are cut, drawn/painted and/or glued. There is evidence of glue (wrinkles/bubbles).  Coloring stroke lines can be seen.Student exhibits fair level of professionalism and pride throughout project.

Most lines are cut, drawn/painted and/or glued straight. No evidence of glue (wrinkles/bubbles).  Color is mostly solid, few stroke lines can be seen. Student exhibits good level of professionalism and pride throughout project.

Lines are cut, drawn/painted and/or glued straight. No evidence of glue (wrinkles/bubbles).  Color is solid, no stroke lines can be seen. Student exhibits high level of professionalism and pride throughout project.

Message/Writing

(for graphic design)

See

The message and writing do not fit the  purpose and mood of the project. Message/writing is unclear, irrelevant, nonexistent, too short or too long, and/or uninteresting.  Writing causes confusion.

back

The message and mood somewhat fit the purpose of the project.  The message is a stretch to fit the purpose correctly.  There are issues with the clarity of the message.

for

The message and writing fit the purpose and mood of the project. Message/writing is clear,concise, and fairly easy to comprehend.

more!

The message and writing fit the purpose and mood of the project perfectly. Message/writing is powerful, relevant, clear,concise, interesting, creative, and easy to comprehend.